Chief Marketing Officer in London

Osborne Clarke is an international, full-service law firm focused on organisations in high growth sectors, navigating high regulatory intensity, rapid innovation and disruption, and multi-jurisdictional complexity. Our foundation is a culture of character, camaraderie and collaboration that helps our colleagues thrive and our clients succeed. We are now evolving our people centred culture to become even more ambitious and accountable. This brings greater opportunity to do strategic, complex work – often collaborating across borders – with talented, generous colleagues, and to leverage data and technology to shape a firm that is growing with purpose and confidence.

The Role

We have created a new Chief Marketing Officer (CMO) role to play a pivotal part in that journey: a Board level leader who will shape how we grow, how we show up in the market, and how we use data, digital and AI to create an innovative and high performing Clients & Markets function. Reporting to the Managing Partner and sitting on the UK Executive Board, this is an opportunity to build and lead a function, not just inherit one. As a key architect of the firm’s growth in the UK, the CMO will set the vision and strategic framework across all Marketing & Business Development activity, translating firm ambition into clear deliverables to build a sharper, stronger, truly international firm with one identity and unified direction.

Working collaboratively with Marketing and BD counterparts across other jurisdictions, the CMO will lead the UK’s approach so that clients experience Osborne Clarke consistently across borders, and so that the UK business successfully delivers its 2030 Clients & Markets strategy.

Key Responsibilities

• Strategic Leadership
  • Set the overarching UK Marketing & Business Development (M&BD) strategy, fully aligned and structured to deliver the firm's business objectives, sector and practice priorities.
  • Build, inspire, and develop the senior M&BD leadership team - creating clarity on strategic direction, expectations, and frameworks that enable the function to have genuine commercial impact and client leadership skills at every level.
  • Take overall responsibility for enhancing M&BD proficiency and optimisation across the UK partnership and teams.
  • Lead significant change initiatives - including brand refresh, CRM and automation transformation, and operating model design - with strong adoption and measurable benefits realisation.
  • Work collaboratively and constructively with the International Head of Markets and M&BD leaders in other jurisdictions, influencing through expertise and partnership rather than authority; sharing intelligence, aligning on cross-border initiatives, and ensuring the UK plays a leading and constructive role within the international network.
  • Use market, client, and competitive intelligence to inform strategic decisions, positioning, and investment priorities.
• Brand Vision and Oversight
  • Champion the UK brand vision, positioning, and strategic narrative - working in close partnership with the Director of Communications, Marketing and Brand to shape and refine the brand and communications strategy, and ensuring consistent, high-quality execution across all channels and audiences.
  • Play a leading role in sharpening the firm's UK brand - working with the Director to ensure OC is seen as focused, distinct, and differentiated in the market, with a clear and compelling identity that clients and talent recognise and value.
  • Contribute to thought leadership positioning at a strategic level - bringing perspective on priority sectors, topics, and points of differentiation - whilst empowering the Director of Communications, Marketing and Brand to lead content development and channel delivery.
• Client Strategy and Growth
  • Work closely with the International Head of Markets to ensure that major clients experience a consistent and joined-up Osborne Clarke across jurisdictions.
  • Work in close partnership with the Director of Business Development to shape the strategic framework for the UK Key Client Programme - including segmentation philosophy, growth ambitions and governance.
  • Take overall responsibility for defining the vision for UK client experience, drawing on "State of the Client" intelligence, satisfaction data and relationship health insight to inform strategic decision‑making across the firm.
  • Work closely with Finance and Pricing to develop commercial frameworks and pricing approaches that reflect the value OC brings - bringing a commercially minded, data‑driven perspective to these conversations.
• Digital Strategy and Marketing Technology
  • Set the UK digital ambition and digital marketing strategy.
  • Drive the firm's marketing technology and AI innovation agenda - evaluating new tools, setting the strategic direction for CRM and automation, and establishing clear governance and responsible use policies in collaboration with IT and Risk.
• Reputation and Communications Oversight
  • Serve as the firm's ultimate risk advisor for UK reputation.
  • Own the firm's reputational narrative at Executive Board level - shaping the objectives and strategic direction that guide all external and internal communications activity.
  • Play a pivotal role in bringing the One Firm: Shaping Tomorrow strategy to life across the UK business - ensuring the firm's internal narrative is as sharp and compelling as its external one, and that colleagues understand and feel connected to where the firm is going.

Experience

Proven track record as a CMO or senior marketing, business development or communications leader within professional services, ideally a law firm or other complex partnership. Demonstrable success in delivering strategic impact and transformation through generation of innovative and clearly structured BD&M initiatives. Broad expertise across strategic marketing, brand management, digital and demand generation, content, pursuits and key.