OA are recruiting for a Digital Marketing Manager to join our client’s growing team.Our client is a leading provider of professional skincare technology, treatment systems and skincare products to salons, spas and aesthetic clinics. We are seeking a creative, commercially minded and data-driven Digital Marketing Manager to lead digital marketing activity and support continued growth across domestic and international markets.
Location: Elstree, Borehamwood
Hours: Monday to Friday, 9am-5:30pm. Office based.
Salary: £50,000-£55,000
Digital Marketing Manager Benefits
- 23+8 holidays (3 mandatory over Xmas period)
- Pension – 2% Employer / 3% Employee
- Life Insurance – 2 x Salary after 6 months’ service
Digital Marketing Manager Key Responsibilities
- Develop and deliver the digital marketing strategy in line with commercial objectives.
- Plan, manage and optimise integrated campaigns across SEO, PPC, email, social media and online advertising.
- Manage and improve the company website, including content, landing pages, SEO and conversion performance.
- Create and manage engaging content including website copy, blogs, case studies, emails, social media and marketing materials.
- Manage organic and paid social media, including Google Ads and retargeting campaigns.
- Manage email marketing, audience segmentation, automation and lead nurturing.
- Monitor campaign performance, ROI and customer insights to improve results.
- Support product launches, exhibitions, webinars, educational events and promotional campaigns.
- Work with the International Sales Manager on market-specific and multilingual campaigns.
- Manage external agencies, freelancers and marketing suppliers where required.
- Research competitor activity, market trends and new digital opportunities.
- Ensure all marketing content, product claims and technical information meet company and regulatory requirements.
- Work closely with Sales, Operations, Quality and Regulatory teams to ensure content is accurate, compliant and on‑brand.
- Contribute to the wider marketing strategy and commercial projects as required.
Digital Marketing Manager Skills & Experience
- Proven experience in digital marketing or a similar role.
- Strong knowledge of SEO, PPC, email marketing, social media and website management.
- Experience with CMS platforms such as WordPress, Shopify or equivalent.
- Experience using analytics tools such as Google Analytics and Google Search Console.
- Strong copywriting and content creation skills with excellent attention to detail.
- Commercial awareness and an understanding of lead generation and sales.
- Strong project management and organisational skills, with the ability to manage multiple deadlines.
- Experience within medical aesthetics, medical devices, healthcare, beauty or another regulated industry is desirable.
- Knowledge of ISO 13485 or controlled content‑approval processes would be advantageous.
- Experience with CRM, marketing automation and platforms such as Mailchimp is desirable.
- Experience with Canva, Adobe Creative Cloud, video or photography would be advantageous.
- Experience managing international campaigns and multilingual content is desirable.
- Knowledge of UK and international digital advertising, privacy and marketing requirements.
- Creative, proactive, commercially focused and confident using data to drive decisions.
- Highly organised, adaptable and comfortable managing multiple stakeholders and external suppliers.
- Professional, collaborative and committed to accurate and compliant marketing.
#J-18808-Ljbffr
Digital Marketing Manager in Elstree employer: Osborne Appointments
As a Business Intelligence Analyst at our St Ives location, you will join a dynamic Finance team that values innovation and collaboration. We offer a supportive work culture that encourages professional growth through continuous learning and development opportunities, alongside competitive salaries and benefits. Our commitment to data-driven decision-making ensures that your insights will have a meaningful impact on the organisation's success.
