At a Glance
- Tasks: Lead digital marketing campaigns across SEO, PPC, email, and social media.
- Company: Join a leading skincare technology provider with a creative and data-driven culture.
- Benefits: Enjoy competitive salary, generous holidays, pension scheme, and life insurance.
- Other info: Office-based role in Elstree with excellent career development opportunities.
- Why this job: Make an impact in the beauty and healthcare industry while growing your digital marketing skills.
- Qualifications: Experience in digital marketing, strong knowledge of SEO, PPC, and content creation.
The predicted salary is between 36000 - 44000 £ per year.
OA are recruiting for a Digital Marketing Manager to join our client’s growing team. Our client is a leading provider of professional skincare technology, treatment systems and skincare products to salons, spas and aesthetic clinics. We are seeking a creative, commercially minded and data-driven Digital Marketing Manager to lead digital marketing activity and support continued growth across domestic and international markets.
The successful candidate will develop and deliver campaigns across website, SEO, PPC, email, social media and content, manage the company’s digital presence, generate high-quality leads and support product launches. You will work closely with Sales, Operations, Quality and Regulatory teams to ensure all content is accurate, compliant and aligned with the brand.
The role is suited to an experienced digital marketer with a background in medical devices, medical aesthetics, beauty, healthcare, technology or another technical and regulated sector.
Location: Elstree, Borehamwood
Hours: Monday to Friday, 9am-5:30pm. Office based.
Salary: £50,000-£55,000
Benefits:
- 23+8 holidays (3 mandatory over Xmas period)
- Pension – 2% Employer / 3% Employee
- Life Insurance – 2 x Salary after 6 months’ service
Key Responsibilities:
- Develop and deliver the digital marketing strategy in line with commercial objectives.
- Plan, manage and optimise integrated campaigns across SEO, PPC, email, social media and online advertising.
- Manage and improve the company website, including content, landing pages, SEO and conversion performance.
- Create and manage engaging content including website copy, blogs, case studies, emails, social media and marketing materials.
- Manage organic and paid social media, including Google Ads and retargeting campaigns.
- Manage email marketing, audience segmentation, automation and lead nurturing.
- Monitor campaign performance, ROI and customer insights to improve results.
- Support product launches, exhibitions, webinars, educational events and promotional campaigns.
- Work with the International Sales Manager on market-specific and multilingual campaigns.
- Manage external agencies, freelancers and marketing suppliers where required.
- Research competitor activity, market trends and new digital opportunities.
- Ensure all marketing content, product claims and technical information meet company and regulatory requirements.
- Contribute to the wider marketing strategy and commercial projects as required.
Skills & Experience:
- Proven experience in digital marketing or a similar role.
- Strong knowledge of SEO, PPC, email marketing, social media and website management.
- Experience with CMS platforms such as WordPress, Shopify or equivalent.
- Experience using analytics tools such as Google Analytics and Google Search Console.
- Strong copywriting and content creation skills with excellent attention to detail.
- Commercial awareness and an understanding of lead generation and sales.
- Strong project management and organisational skills, with the ability to manage multiple deadlines.
- Experience within medical aesthetics, medical devices, healthcare, beauty or another regulated industry is desirable.
- Knowledge of ISO 13485 or controlled content-approval processes would be advantageous.
- Experience with CRM, marketing automation and platforms such as Mailchimp is desirable.
- Experience with Canva, Adobe Creative Cloud, video or photography would be advantageous.
- Experience managing international campaigns and multilingual content is desirable.
- Knowledge of UK and international digital advertising, privacy and marketing requirements.
- Creative, proactive, commercially focused and confident using data to drive decisions.
- Highly organised, adaptable and comfortable managing multiple stakeholders and external suppliers.
- Professional, collaborative and committed to accurate and compliant marketing.
If you are interested in this position, please apply online with your CV.
Digital Marketing Manager employer: Osborne Appointments
As a Business Intelligence Analyst at our St Ives location, you will join a dynamic Finance team that values innovation and collaboration. We offer a supportive work culture that encourages professional growth through continuous learning and development opportunities, alongside competitive salaries and benefits. Our commitment to data-driven decision-making ensures that your insights will have a meaningful impact on the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Osborne Appointments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Osborne Appointments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Osborne Appointments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Osborne Appointments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Osborne Appointments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Osborne Appointments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Osborne Appointments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Osborne Appointments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Osborne Appointments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Osborne Appointments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
