CRM & Loyalty Manager in London

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty.

We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bare Minerals, BUXOM, and Laura Mercier.

With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful.

These aren't just words; they define how we show up for each other, for our brands, and for the world around us.

We gain strength from our differences and believe that progress happens when we move as one.

We are proud to offer a hybrid work model to support the work‑life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

We are looking for an ambitious and commercially minded CRM & Loyalty Manager to build and own an innovative, best-in-class CRM programme across UK & EU markets.

This is a high-impact role for someone passionate about the full customer lifecycle, from acquisition through to long‑term retention, with a particular focus on driving revenue through email and SMS and spearheading the development of our international loyalty programme.

You will bring hands‑on expertise in Klaviyo and loyalty platforms, a data‑driven mindset, and the creative instinct to craft campaigns that truly resonate with beauty consumers.

Primary Responsibilities

• Email & SMS Programme
• Own end‑to‑end delivery of all email and SMS campaigns across UK & EU markets; from creative briefing and copywriting direction through to build, QA, scheduling and send.
• Develop and manage a rolling 3‑month content and promotional calendar, aligning with Brand Marketing and Digital teams in UK and US to ensure consistent brand storytelling.
• Build, optimise and expand a suite of automated email flows; including browse abandonment, cart abandonment, post‑purchase, win‑back, and VIP journeys, with the goal of driving engagement and CLV at every stage of the customer lifecycle.
• Lead a rigorous A/B testing programme across subject lines, send times, content formats, and segmentation strategies to continuously improve open rates, CTR, and revenue contribution.
• Manage and evolve SMS marketing across UK and focus EU markets, ensuring campaigns are timely, relevant, and compliant.
• Maintain GDPR compliance and data integrity across all CRM activity.
• International Loyalty Programme
• Lead the strategic development and operational rollout of an international loyalty programme across bare Minerals and Laura Mercier, with a focus on long‑term retention and increased CLV.
• Design and build loyalty‑specific email and SMS flows to engage members at every tier, driving repeat purchase and emotional brand connection.
• Partner with the Global Marketing and US Ecommerce teams to ensure loyalty mechanics are embedded across all customer touchpoints and aligned with each brand's identity.
• Define and track loyalty programme KPIs, using performance data to iterate, optimise, and scale the programme internationally.
• Analysis and Reporting
• Own CRM performance reporting across email, SMS, and loyalty, including revenue attribution, engagement metrics, and database health, and present insights to the wider business on a regular cadence.
• Analyse customer data to identify segmentation opportunities and build targeted, personalised journeys that improve conversion and reduce churn.
• Use Google Analytics and Shopify Analytics to monitor site and campaign performance, feeding actionable insights back into the CRM strategy.
• Collaborate with the Brand Marketing teams to ensure CRM data informs wider business reviews and commercial decision‑making.

Qualifications

• Significant hands‑on experience in CRM and email marketing, ideally within a DTC beauty, retail, or lifestyle brand, with a demonstrable track record of growing email and SMS revenue contribution to the business.
• Expert‑level proficiency in Klaviyo, including building complex automated flows, segmentation logic, and A/B testing frameworks.
• Experience with SMS marketing platforms and managing cross‑market (UK, ROW) SMS programmes.
• Demonstrated experience with loyalty platforms such as Loyalty Lion or Yotpo, including building loyalty flows and retention programmes.
• Proficiency in Shopify and Google Analytics; confidence in reading data and translating it into clear, actionable recommendations.
• Proven ability to manage a busy CRM calendar, brief creative and copy teams, and deliver campaigns end‑to‑end with minimal supervision.
• Strong commercial acumen with the ability to connect CRM activity directly to revenue targets and wider business objectives.
• Creative thinker with an excellent eye for detail and a strong understanding of beauty consumers and digital trends.
• Excellent communicator — confident presenting performance data and strategic plans to cross‑functional teams and senior stakeholders.
• Educated to degree level (or equivalent experience).
• What Orveon Offers You

You are a creator of Orveon’s success and your own.

This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth.

We’re a human sized company so your work will have a big impact on the organization.

We invest in the well‑being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face‑to‑face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan‑favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized.

Find out more on our careers page.

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized.

We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive.

Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”.

Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non‑merit based or legally protected grounds.

We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.

BE AWARE OF FRAUD!

Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR.

Please confirm that the person you are working with has an @orveonglobal. com email address.

Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process.

If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply through our secure online portal.

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