Copywriter

We are looking for a Copywriter to join our Creative Services team to create clear, engaging and persuasive content that brings our product range to life across campaigns, digital channels and traditional marketing materials. This exciting role will also play a key part in maintaining and evolving the Draper brand voice.

Why work for us? Draper Tools is a family business with a rich history, a strong, supportive family culture and a passion for continuous improvement. We believe everyone can make a difference, we value opinions, we embrace new ideas and take a collaborative and proactive approach to change. People enjoy working for us; one in six employees have worked for Draper for more than 25 years! Plus, we are proud winners of Employer of the Year 2025 at the Solent 250 Awards.

We believe there are four key reasons why you should work for us:

• We’re a trusted brand: there is a reason why we’ve been in business for over 100 years and show no signs of slowing down.
• We’ll welcome you: work plays a significant part in all of our lives, so we’ve built a happy and inviting environment, full of friendly colleagues who are proud to work together.
• We’ll invest in you: our people are at the heart of everything we do. Which is why we’re passionate about helping you reach your full potential. We build success together.
• We’ll value you: we love to recognise great work, so our benefits package has been designed to say thank you in more ways than one.

Benefits:

• Full-time hours with some flexibility on start and finish time
• 25 days holiday with the ability to purchase additional leave
• Day off for your birthday
• Pension scheme
• Medical cash plan providing cash back on everyday medical costs
• Employee Assistance Programme (EAP)
• Private health scheme
• Staff discount on Draper products with significant savings available
• Employee discount scheme - discounts on gym memberships, groceries, holidays and more
• Long service bonus and awards
• Ad-hoc rewards and recognition
• Cycle to Work Scheme
• Free onsite parking

About the Role:

• Creating engaging, on-brand copy across multiple channels, delivering SEO-optimised content for websites and email alongside impactful copy for packaging, brochures and press advertising.
• Supporting with product launches, promotions and ongoing marketing activity with clear, compelling copy that communicates value and builds trust.
• Collaborating with product, marketing and commercial teams to shape content that supports launches and campaigns from concept to delivery.
• Taking responsibility for product copy within the Product Management System, creating, reviewing and updating content for both current and future products to ensure it remains accurate, engaging and on brand.
• Building effective working relationships across the business, identifying and collaborating with product experts to support research into new and existing lines.
• Interpreting business requirements, applying brand and style guidelines consistently.
• Taking ownership of the quality and accuracy of your work, including proofreading, sense-checking and ensuring all copy meets legal and compliance standards.

Requirements Skills required:

• Proven experience writing marketing copy for B2B and B2C audiences, with the confidence to adapt your tone across different channels.
• Ability to follow brand guidelines and style for tone of voice.
• A detail-focused approach to writing, with pride taken in producing clear, accurate and polished content.
• Exceptional written communication skills with a strong command of grammar.
• A collaborative mindset, comfortable working with a wide range of teams and stakeholders across the business.
• A willingness to learn and build technical knowledge to communicate complex product information in an accessible way.
• A proactive and organised approach, with the ability to manage multiple projects and deadlines in a fast-paced, process-driven environment.
• Excellent attention to detail.

If you are interested in this position, please click the link. This will direct you to our Applicant Tracking System where you will be able to apply for the role.