At a Glance
- Tasks: Meet farmers, run demos, and close deals across Victoria and southern NSW.
- Company: Join Ornata, a pioneering agtech company transforming agriculture with remote operations.
- Benefits: Competitive salary, commission, work vehicle, and equity options for early team members.
- Other info: Dynamic role with opportunities for growth and direct collaboration with founders.
- Why this job: Be part of a revolutionary team making a real impact in the agricultural industry.
- Qualifications: Experience in field sales, strong relationship-building skills, and knowledge of farming.
The predicted salary is between 51750 - 63250 £ per year.
About Ornata
Ornata is building the remote operations platform for agriculture.
We help farms operate machinery without a human in the cab, using the equipment they already own.
Our service combines retrofit autonomy hardware, remote operators, AI, and operational systems to unlock the benefits of autonomy for every farm.
We are working with some of Australia's leading broadacre farming businesses and are now building the commercial and operational foundations required to scale safely, reliably, and repeatably.
About the role
We are looking for an Area Sales Manager to win and grow customers across Victoria and southern NSW.
This is a field sales role.
You'll own your territory — our marketing team will generate leads, and you'll progress sales from first conversation through to signed contract and beyond.
You'll spend most of your week on the road, in the paddock and at the kitchen table, not behind a desk.
You can be based anywhere sensible across Victoria or southern NSW. What matters is being close to your customers and out across the region.
Ornata puts autonomy to work on customers' own machines.
What you sell has to match what our product and operations team can safely and reliably deliver, so this is a disciplined, honest sales role, not a hard-sell one.
Our customers are pragmatic people making practical decisions about machinery, labour, risk, and timing.
They buy from people they know and trust, which is why a strong local presence in the territory matters.
You'll report to our Commercial Lead and work within the sales process and pricing they set, while owning everything that happens in your territory.
What you'll do
- Get out and meet farmers and farm businesses across the region — in the paddock, at field days, and at industry events.
- Take deals end to end: qualify, run demonstrations, propose, and close.
- Build long-term relationships and grow existing accounts in the territory.
- Run and support in-field demonstrations of Ornata's technology.
- Keep CRM, forecasting, and pipeline discipline tight and honest.
- Work closely with operations so every commitment you make is deliverable.
- Feed what you learn in the field back to the Commercial Lead, product, and operations teams.
- What success looks like
In the first 90 days, you'll know Ornata's product and customers, have taken ownership of your territory and the live opportunities in it, and be running deals with confidence.
Over the first 12 months, success means a healthy pipeline of prospects and consistent new contracted revenue across Victoria and southern NSW, strong relationships with customers in the region, and working with the Commercial Lead to provide disciplined forecasting for the company.
We are looking for a field sales professional who can build trust with farmers and run a territory with discipline and independence.
You'll likely be a good fit if you
- Have a track record in field sales or territory management, ideally selling to farmers or farm businesses.
- Build trust quickly with practical, no-nonsense customers.
- Are disciplined about qualification, follow-up, CRM, and forecasting.
- Can explain technology clearly and honestly, and know when not to oversell.
- Are happy to travel as required to get the job done.
- Respect product, operations, and safety constraints, and sell within them.
- Understand farming and farmers in the designated area — and if that knowledge is limited, are a fast learner.
- Useful experience — any of the following would help, but none are strict requirements:
- Selling agricultural machinery, agtech, equipment, inputs, or services to farmers.
- Working for a dealership, machinery brand, agronomy, or ag-services business.
- Running product demonstrations in the field.
- An existing network across Victoria and southern NSW agriculture.
- Familiarity with broadacre farming and its operating windows.
- Be part of a committed team and see the rewards of your work — all early team members, including this role, hold company options, so each of us is rewarded for the company's success.
- Own a territory in a company building a new category in agriculture, with room to grow as we expand.
- A work vehicle.
- Work directly with the Commercial Lead and the founders.
- Be part of a team building technology for one of Australia's most important industries.
Base package of $100,000–$130,000, inclusive of superannuation, plus commission paid on achieving budgets.
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Area Sales Manager - Victoria & Southern NSW in Richmond employer: Ornata
Ornata is an exceptional employer, offering a unique opportunity to work at the forefront of agricultural technology in a dynamic field sales role. With a strong emphasis on building trust and long-term relationships with farmers, employees benefit from a supportive work culture that values discipline and independence, alongside competitive compensation and the potential for growth as the company scales. Being part of a committed team in a vital industry, you will have the chance to make a meaningful impact while enjoying the flexibility of working across beautiful Victoria and southern NSW.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - Victoria & Southern NSW in Richmond
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Ornata as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Ornata and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Ornata’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Area Sales Manager - Victoria & Southern NSW in Richmond
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Ornata, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Ornata, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Ornata.
How to prepare for a job interview at Ornata
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Ornata offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Ornata but also helps you get a feel for whether you’d thrive in that environment.
