At a Glance
- Tasks: Join our team to drive product strategy and marketing for Healthspan brands.
- Company: Healthspan, a leader in health and wellbeing products.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Dynamic environment with a focus on sustainability and creativity.
- Why this job: Make a real impact on innovative health products that improve lives.
- Qualifications: A passion for marketing and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Profile of Role
Reporting to the Head of Product Marketing, the successful individual will be a key member of the product marketing team responsible for helping to implement product strategy and range management across all Healthspan brands.
The Product Marketing team’s work is central to business success as product excellence and innovation are primary motivations for both existing and new customers to continue to engage with the Healthspan brands.
The work will vary with the development of new and existing products covering a wide range of benefits, from health, through sport, beauty, and pets.
The successful candidate will see products develop from customer insight through formula development, packaging design, and marketing communications.
Ensuring Healthspan products appeal to a range of different customer types, while maintaining commercial viability through competitive pricing, is key.
The ideal candidate will be a dynamic and enthusiastic member of the team, with a passion for marketing, health and wellbeing, and a strong desire to learn and grow.
Key tasks and responsibilities
Product Analysis
Utilising the data available, monitor and report on product and category performance.
- Develop an understanding of the key products and most important categories for the business to help guide and focus the activities of the wider commercial teams.
- Understand how to identify and suggest ways to focus on underperforming products, and maximise trending products/categories.
- Assist in ongoing opportunities across multiple channels to up-sell and cross-sell within the range, to drive customer spend and profitability.
- Portfolio Management
Optimise the range size and structure and ensure that it remains relevant and appealing, and profitability is optimised.
- Take part in ongoing range and category reviews to help rationalisation the range.
- Establish Good/Better/Best propositions across our key categories and ranges to help us merchandise and improve customer understanding and reduce confusion.
- Monitor high stock situations and communicate products at risk to key stakeholders to mitigate and reduce stock risk early.
- Competitor monitoring to ensure our formulations and pricing remain competitive.
- New Product Development (NPD)
Propose new product opportunities and manage the new product development process.
- Help identify market need and potential of new products through customer research, market data, competitor analysis and brainstorming.
- Assist in briefing and trafficking of information to internal teams.
- Help create and collate NPD Launch briefs that include background, rationale, insights, positioning, allowed health claims, price comparison and technical information; circulate briefs to relevant stakeholders.
- As a key user of the marketing PIM, ensure all product information is up to date and all relevant people are kept informed of any changes to products as necessary.
- Help maintain a master schedule of new product ideas, discontinued lists, product improvements, and other relevant activity across the year by brand.
- Product Positioning
Ensure that products proposition is appealing and consistent in all communications.
- Understand the key products and categories that are strategically important to business performance
- Providing product information to all teams, from unique selling points to story-telling and provenance, highlighting any sustainable messaging and health benefits.
- Ensuring our products are well understood and clearly defined in terms of quality, categorisation, and positioning, throughout the wider business.
- Working with digital marketing to improve categorisation and merchandising across our websites and our different brands.
- Help to deliver training on new products and improved formulations to wider marketing teams and the call centre.
- Pricing and Promos
Helping to develop and establish a compelling price proposition for new and existing customers in all channels and markets
- Assist in regular reporting on our pricing and competitor comparison tools to track market movements and understand our position in the wider market
- Work with the team to produce, verify and upload monthly price lists and promotions
- Understand how cost of goods, packaging and fulfilment costs impact the RRP and profitability of our products
- Packaging and Sustainability
- Working towards more sustainable and omni-channel packaging and despatch solutions
- Collaborate with other departments and external parties to strive for more sustainable and commercially viable packaging solution.
- Assist with artwork briefs and collaborate with other teams and designers on new and reworked product packaging designs.
- Help to approve product packaging changes paying close attention to brand consistency and product copy and USPs
Essential criteria
- Excellent academic record (minimum A level standard)
- Passion for marketing
- Highly numerate
- Creative thinker and problem solver
- Excellent organisational skills
- Practical and pragmatic in approach
- Strong attention to detail
- Ability to plan
- Highly motivated and proactive
- Conscientious, ambitious, and hard-working
Desirable Criteria
- Degree in business/marketing
- Nutrition/consumer healthcare interest
Product Marketing Executive employer: Orkla
Healthspan is an exceptional employer that fosters a vibrant work culture centred around health, wellbeing, and innovation. As a Product Marketing Executive, you will have the opportunity to contribute to meaningful product development while enjoying a supportive environment that encourages personal and professional growth. With a focus on sustainability and competitive pricing, Healthspan not only values its employees but also empowers them to make a positive impact in the health and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Orkla and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Orkla are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Orkla on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Orkla. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Orkla. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Orkla:Show us that you’ve done your homework! In your application, briefly mention what you admire about Orkla’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Orkla
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Orkla will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Orkla, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
