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For Companies At a Glance
- Tasks: Drive awareness and engagement through innovative multi-channel marketing campaigns.
- Company: Join a cutting-edge platform redefining business process orchestration.
- Benefits: Competitive salary, comprehensive health coverage, and flexible PTO.
- Why this job: Make a real impact in a fast-paced, high-growth environment.
- Qualifications: 3+ years in demand generation with strong analytical and marketing skills.
- Other info: Diverse and inclusive team culture that values your unique perspectives.
The predicted salary is between 60000 - 80000 £ per year.
Orkes is a platform for developers to build durable, distributed event driven applications. Based on the open source orchestration engine Conductor, Orkes lets developers focus on faster go to market with applications, scaling them to handle billions of workflows without worrying about failures, scalability, or visibility into the executions.
At Orkes, we are redefining business process orchestration, and demand generation is a key driver of our growth. As a Demand Generation Manager, you will play a critical role in executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth. You’ll leverage digital channels, ABM strategies, and in-person events to connect with our ideal customers and accelerate their journey with Orkes.
Your Day-to-Day at Orkes:
- Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
- Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
- Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
- Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
- Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
- Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.
Qualities That Will Help You Succeed:
- 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
- Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives.
- Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
- Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
- Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
- A results-driven mindset, with a passion for experimentation and a bias for action.
You Will Have a Fast Start If:
- You have worked in B2B SaaS marketing, particularly in developer-focused or enterprise technology markets.
- You have executed campaigns on both Paid Search and LinkedIn without any agency support.
- You have reduced your company’s reliance on paid ads by leveraging an ABM approach.
- You are proficient with Hubspot (our CRM), 6Sense and other Martech tools.
- You thrive in a fast-paced, high-growth environment and enjoy building programs from the ground up.
The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.
More Details:
- The base salary for this role is between $85,000-$105,000 USD. When determining compensation, factors considered include: skills, experience, job scope, location, and market data.
- Start Date: ASAP
- Status: Full time
- Type: Remote
- Location: US
- Department: Marketing
- Reports to: Head of Marketing
- Comprehensive health coverage including medical, dental, and vision
- Flexible PTO
EEO / Diversity Statement:
At Orkes, we are committed to building a team that reflects a rich tapestry of perspectives, identities, and professional experiences. We believe that diversity is not just a checkbox, but a driving force behind innovation, creativity, and success. By embracing a variety of backgrounds, we cultivate an inclusive environment where every team member feels valued and empowered to bring their authentic selves to work.
Join us at Orkes and be a part of a team where your unique perspectives are welcomed and celebrated. Your journey with us is an opportunity to contribute to something greater and make a lasting impact.
Demand Generation Manager employer: Orkes
Contact Detail:
Orkes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Research companies you admire, like Orkes, and reach out directly with your ideas on how you could contribute to their growth. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Orkes.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Demand Generation Manager role. Highlight your experience in demand generation, growth marketing, and any relevant campaigns you've executed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your background makes you a perfect fit for Orkes. Be sure to mention any specific achievements that demonstrate your impact in previous roles.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to include examples of how you've used data to drive decisions in your past roles. We love seeing A/B testing results or any insights that led to successful campaigns!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Orkes
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation knowledge. Be ready to discuss specific campaigns you've executed, the results they achieved, and how you optimised them. This shows you're not just familiar with the theory but have practical experience that aligns with what Orkes is looking for.
✨Showcase Your Analytical Skills
Prepare to talk about your analytical approach. Bring examples of how you've used data to drive decisions in past roles, especially regarding A/B testing and campaign performance. This will demonstrate your ability to leverage insights for continuous improvement, which is crucial for the role.
✨Familiarise Yourself with ABM Strategies
Since account-based marketing is a key focus for this position, be ready to discuss your experience with ABM. Highlight any successful personalised campaigns you've run and how you aligned them with sales teams. This will show that you understand the importance of collaboration in driving pipeline growth.
✨Prepare for Event Planning Questions
Given the emphasis on in-person events, think about your past experiences in planning and executing such events. Be prepared to share how you measured their success and the impact they had on lead generation. This will illustrate your capability to manage all aspects of event marketing effectively.
