Senior Lifecycle Marketing Manager - Global
Lifecycle & CRM
Own retention and lifecycle orchestration outcomes for Global markets by translating demand signals into measurable pipeline and revenue impact.
Full Time, Hybrid
London (Hybrid) with Global collaboration
Role Overview
Position scope, strategic mission, and operating context.
Role Mission
Drive reliable execution in retention and lifecycle orchestration with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.
Business Context
- You will work with cross‑functional squads supporting campaigns and delivery systems across Global markets.
- This role contributes to our region‑country‑city operating model and reinforces commercial accountability.
- You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.
Role Snapshot
- Department: Lifecycle & CRM
- Employment Type: Full Time
- Work Model: Hybrid
- Primary Location: London (Hybrid) with Global collaboration
Core Responsibilities
- Own end-to-end delivery for Lifecycle Marketing Manager initiatives, from planning through execution and optimization.
- Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
- Run structured experiments and document performance learnings for scaling decisions.
- Collaborate with adjacent teams to align creative, technical, and operational dependencies.
- Maintain QA discipline, reporting clarity, and leadership‑ready status updates.
Capabilities required to perform the role at a high level.
Required Experience
- 5-8 years of experience in retention and lifecycle orchestration.
- Hands‑on capability with HubSpot, email automation, segmentation.
- Strong communication and stakeholder management in cross‑functional environments.
- Data‑informed decision making with comfort in KPI and performance analysis.
- Demonstrated ownership mindset with the ability to execute against deadlines.
Preferred Qualifications
- Experience working across multi‑country or multi‑region delivery environments.
- Track record improving conversion quality, efficiency, or operational reliability.
- Confidence in SOP documentation and process governance.
Hiring Process
Structured selection focused on capability, execution quality, and team fit.
- Step 1: Application Review. Capability evidence and role fit are assessed against clear decision criteria.
- Step 2: Role and Experience Screening. Capability evidence and role fit are assessed against clear decision criteria.
- Step 3: Practical Assessment. Capability evidence and role fit are assessed against clear decision criteria.
- Step 4: Leadership Interview. Capability evidence and role fit are assessed against clear decision criteria.
- Step 5: Offer and Onboarding. Capability evidence and role fit are assessed against clear decision criteria.
Related Roles
-
Lead CRM Automation Specialist - Oceania
Own CRM workflow automation outcomes for Oceania markets by translating demand signals into measurable pipeline and revenue impact.
-
Lead Lifecycle Marketing Manager - Oceania
Own retention and lifecycle orchestration outcomes for Oceania markets by translating demand signals into measurable pipeline and revenue impact.
-
Principal CRM Automation Specialist - Europe
Own CRM workflow automation outcomes for Europe markets by translating demand signals into measurable pipeline and revenue impact.
#J-18808-Ljbffr
