At a Glance
- Tasks: Create engaging content for our travel websites and holiday booking system.
- Company: Join an award-winning travel company with a passion for unique experiences.
- Benefits: Enjoy 23 days annual leave, private medical insurance, and flexible working options.
- Other info: Collaborate with a dynamic team and enjoy regular social events.
- Why this job: Kickstart your copywriting career in a creative and supportive environment.
- Qualifications: Recent graduate or early marketing career enthusiast with a love for travel.
The predicted salary is between 28800 - 43200 £ per year.
THE POSITION
We’re excited to be recruiting a Marketing Copywriter to join our award‑winning travel company.
This is a full‑time, entry‑level position predominantly focused on copywriting and content optimisation for our websites and holiday booking system. It’s best suited to a recent graduate or someone early on in their marketing career. The successful applicant will be expected to work at least three days in our office, located in Putney, London.
OVERVIEW
Marketing Copywriters work in the Content Team, which is part of the Marketing Department. They are responsible for writing and curating original and engaging content and images for Original Travel’s website and holiday booking system, as well as working closely with the Regional Sales Teams to help develop engaging content. They will also work with Original Diving, the scuba diving branch of our company.
KEY RESPONSIBILITIES
- Write and update copy for hotels, activities and more on our holiday booking system
- Write informative, accurate and engaging copy for our websites, with a focus on SEO (Search Engine Optimisation). This will include blogs, itineraries, informational pages and more
- Upload copy to our website using our bespoke content management system
- Optimise existing content on the Original Travel and Original Diving websites using SEO guidelines provided
- Help with ongoing website and SEO projects designed to boost website performance
- Source, label and store on‑brand imagery for our websites and holiday booking system
- Liaise with the Sales Team to gather information and generate ideas
- Help us achieve brand consistency by maintaining a unified tone of voice across all our communications
- Provide ideas and content for our wider marketing channels
- Someone who is keen to kickstart their copywriting career and learn the fundamentals of SEO, adapting to a house style and following briefs
- Someone who has an interest in the operational as well as the more creative side of marketing
- Someone who is proactive and enthusiastic with a can‑do attitude
- Someone who loves to learn and develop new skills
- Someone with great attention to detail
- Someone who is organised, able to juggle multiple projects and work to deadlines
- Someone with strong communication, interpersonal and team‑working skills
- Someone who can take on projects and be self‑sufficient when required
- Someone with a love for travel and exploring the world. An interest in scuba diving would be a bonus but isn’t required
CONDITIONS OF EMPLOYMENT
- The receipt of satisfactory references prior to the start date
- The completion of an initial three‑month probationary period
- Contractual freedom to commence employment
- The ability to accept legal employment in the UK
BENEFITS
- 23 days annual leave, increasing one day per full year of service up to 30 days
- Comprehensive bonus and incentive schemes
- Private medical insurance
- Enhanced contributory pension scheme
- Travel insurance
- Enhanced maternity policy
- Enhanced paternity policy
- Cycle to Work scheme
- Flexible working policy, including annual ‘workcation’ (work from abroad) allowance
- Sabbatical option after five years of continuous service
- Regular social events and employee development initiatives
THE TEAM
The successful candidate will report to the Content Manager. The wider Marketing Team consists of a Marketing Director, Head of PR and Social Media, Website Marketing Manager, Senior CRM Executive, Marketing Copywriter, Marketing Executive, Content Marketing Executive, PR and Social Media Executive, and is supported by the Director of Brand.
APPLICATION PROCESS
Please send your CV and a cover letter explaining what attracted you to this role and why you think you’d be a good fit to Ella Mawson at ella.mawson@originaltravel.co.uk.
If you’re selected for the next stage of Original Travel’s recruitment process, you’ll be asked to complete a short writing task.
ABOUT ORIGINAL TRAVEL
We are a multi award‑winning bespoke tour operator, based in London. Since our launch in 2003 we have curated 1000s of tailored holidays for clients all over the world. Our proposition has evolved over the last 20 years but it remains simple. Our team of consultants curates the very best tailor‑made holidays to perfectly suit our clients’ needs. We deliver this through our award‑winning service and by combining personal insights and exceptional knowledge of worldwide destinations to create memorable holidays and experiences. The essence of our business is to be thoughtful in everything we do and to live up to our belief that Life is in the Detail.
INTERNATIONAL EXPANSION
In January 2017, Voyageurs du Monde, France’s leading tailor‑made travel company, made a significant strategic investment in acquiring a majority stake in Original Travel. By way of background, Voyageurs du Monde is listed on the Paris stock exchange, with a 40‑plus market share and a significant international network. Original Travel’s customer service has been further enhanced by accessing Voyageurs du Monde’s range of high‑touch client services, and benefiting of the web and IT platforms set up by the group. Original Travel and its existing management team have become Voyageurs du Monde’s partner and platform for growth in the English‑speaking world.
OUR VISION
We believe that the investment by Voyageurs du Monde cements our position as the best tailor‑made choice for clients seeking experience‑focused holidays at the high‑touch end of the market. Our vision is to deliver authentic and meaningful experiences with a Life is in the Detail attitude. We aim to be the best truly tailor‑made travel company in the UK and, as part of the Voyageurs du Monde group, in the English‑speaking world as well.
Marketing Copywriter employer: Original Travel
Original Travel is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the marketing team. With generous benefits such as 23 days of annual leave, private medical insurance, and opportunities for professional development, employees are encouraged to grow their skills in a supportive environment. Located in the heart of Putney, London, the company also promotes a flexible working policy, including a unique 'workcation' allowance, making it an ideal place for those passionate about travel and looking to kickstart their marketing careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Original Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Original Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Original Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Original Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Original Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Original Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Original Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Original Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Original Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Original Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
