At a Glance
- Tasks: Lead marketing strategy for Fencing, Furniture & Features product categories and drive growth.
- Company: Join a dynamic team at Origin Landscapes, focused on innovation and collaboration.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Exciting role with opportunities for cross-functional collaboration and professional growth.
- Why this job: Make an impact by shaping marketing strategies and driving category success.
- Qualifications: Experience in marketing management and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
The Product Category Manager is responsible for developing and executing the marketing strategy for the Fencing, Furniture & Features product portfolios. The role drives category growth, value creation, brand positioning and commercial performance by delivering insight-led marketing plans, collaborating closely with supply chain/operations, marketing operations, and sales & commercial teams, and ensuring a strong, consistent value proposition across all channels. As Category Manager, you will lead the strategic direction for the category within the Origin Landscapes division. Through a deep understanding of the Market, Customers and System Technologies, you will successfully manage the Category across the disciplines of Supplier Management, New Product Innovation, Technical Support and Sales & Margin optimisation.
Key Responsibilities
- Category Strategy & Planning: Create, own, drive and deliver the marketing strategy and annual plan for the Fencing, Furniture & Features product categories. Develop clear category positioning and messaging aligned to customer needs and business objectives. Translate business goals into actionable marketing plans and campaigns. Manage category marketing budgets and forecast spend effectively.
- Campaign Management: Lead the planning and execution of integrated marketing campaigns across digital and offline channels. Work closely with internal teams and agencies to deliver high-quality campaign assets. Ensure campaigns are delivered on time and to agreed objectives.
- Market & Customer Insight: Analyse market trends, customer insights and competitor activity to inform the category and market sector strategy. Use data and performance metrics to optimise campaigns and recommend improvements. Identify growth opportunities within the category both in terms of market and market share growth.
- Stakeholder & Cross-Functional Working: Partner with product development, sales, commercial and supply chain teams to support product launches and lifecycle management. Provide category expertise and marketing guidance to internal stakeholders. Support sales teams with tools, training and materials aligned to the category strategy.
- Brand & Performance Management: Define, develop and deliver a market-leading Customer Proposition for the product portfolio. Deliver the overall Category Sales and Margin performance to exceed budget through guiding and supporting the sales team activity by segment and channel including where necessary joint customer visits, supporting key projects and new prospect accounts. Ensure all category marketing activity aligns with overall brand guidelines. Monitor and report on category performance against KPIs. Continuously test, learn and refine marketing activity to drive ROI. Assess market trends, competitor activity, and legislative changes to identify NPD opportunities and manage the product lifecycle from cradle to grave. Work closely with the Procurement team to manage existing and new suppliers to optimise commercial returns, negotiate purchase pricing and maintain a cost-efficient supply chain. Develop and maintain supplier relationships in terms of technical exchange, production, supply, and quality standards. Develop a coordinated, strategic approach for the category product portfolio through collaboration across Origin Landscapes. Provide technical education internally and externally, strengthening relationships with customers and sales teams. Drive the Specification Strategy for the category and wider ranges to measure successful conversion of opportunities in conjunction with the specification team.
Skills & Experience
- Essential: Proven experience in a marketing manager or category marketing role. Experience developing and delivering category or product marketing strategies. Strong commercial awareness and ability to use insight and data. Excellent stakeholder management and communication skills. Strong project management and organisational skills.
- Desirable: Experience within a related product or technical category. Experience working cross-functionally with sales and product teams. Knowledge of digital marketing platforms and analytics.
Applicants should be able to easily commute to either Knaresbrough or Snitterby.
Qualifications: Degree or equivalent experience in Marketing, Business or a related discipline (desirable).
Category Manager - Marketing in Knaresborough employer: Origin UK Operations and Origin Amenity
Elixir Garden Supplies is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those eager to grow their eCommerce skills in a fast-paced environment. With a strong emphasis on employee development, the company offers hands-on experience in digital trading and customer journey optimisation, while also providing opportunities to collaborate across various teams. Located in a vibrant area, employees benefit from a supportive atmosphere that values creativity and innovation, making it an ideal place for individuals looking to make a meaningful impact in the online retail space.
Contact Details:
Origin UK Operations and Origin Amenity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Marketing in Knaresborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Origin UK Operations and Origin Amenity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Origin UK Operations and Origin Amenity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Origin UK Operations and Origin Amenity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Origin UK Operations and Origin Amenity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Manager - Marketing in Knaresborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Origin UK Operations and Origin Amenity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Origin UK Operations and Origin Amenity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Origin UK Operations and Origin Amenity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Origin UK Operations and Origin Amenity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Origin UK Operations and Origin Amenity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Origin UK Operations and Origin Amenity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
