At a Glance
- Tasks: Lead innovative B2B marketing strategies to boost brand visibility and generate quality leads.
- Company: Join Origin Fitness, a top distributor and manufacturer in the fitness industry.
- Benefits: Enjoy a competitive salary, company events, pension, and access to an on-site gym.
- Other info: Be part of a dynamic team committed to equality and inclusivity.
- Why this job: Make a real impact in a growing team with big ambitions in the fitness sector.
- Qualifications: 5+ years in B2B marketing with a passion for fitness and data-driven decision making.
The predicted salary is between 60000 - 80000 £ per year.
Full‑time | Based in Edinburgh (Head Office)
INTRODUCING ORIGIN
For almost 20 years, Origin Fitness has been an award‑winning distributor and manufacturer of fitness equipment. We partner with commercial operators, education facilities, sports performance organisations and distributors to design, deliver and install high‑quality equipment, as well as providing comprehensive training and support services. We’re an ambitious and innovative business, working to become the best commercial fitness equipment supplier in the UK. Our people and our culture sit at the heart of our mission and strategy, and our core values shape how we work together every day.
START YOUR ORIGIN STORY
We’re now expanding our Marketing team and are seeking an experienced B2B Marketing Manager. Reporting to the Marketing Director, you’ll be ready to roll your sleeves up to help take the Origin brand to the next level.
What you’ll be doing:
- Designing a data‑led, agile and experimental methodology to maximise the quality and quantity of leads generated
- Leading and coordinating internal and agency teams across SEO, PPC and paid social to maximise investment efficiency
- Building and optimising webpages, CRM flows and emails for key B2B customer journeys
- Developing and executing a B2B content strategy to build Origin Fitness's visibility with commercial gym buyers
- Supporting the Sales team with assets and insight that help strengthen existing relationships and build new ones
- Tracking and reporting on pipeline volume, cost per lead and conversion rates
What you’ll need to succeed:
- 5+ years experience running B2B paid search and paid social campaigns, with demonstrable impact on pipeline
- Strong understanding of CRM systems and lead nurturing flows
- Comfort working with data. You'll need to interpret performance and make fast decisions based on it
- Ability to write clear, compelling copy for ads, landing pages and emails
- Experience understanding and working closely with multiple teams across the business to help deliver their goals
- A willingness to get stuck in. This is a role for someone who wants to make a real marketing and commercial impact. We’re a small team with BIG ambitions.
- An interest in fitness and the gym (although you might not yet know your pin‑loaded from your plate‑loaded)
- You have experience in a commercial fitness, sport or active lifestyle business
- You've worked in a scaling business where you've had to build and improve processes as you went (AKA building the plane as you fly it)
- You have experience with LinkedIn campaign management
WHY THIS ROLE MATTERS
The Marketing Team is a key driver of Origin’s growth. We’ll be pivotal in helping double the size of the business in the next 5 years, building brand awareness and salience amongst both B2B and B2C customers. Our recently agreed new marketing strategy gives us the direction and resources to take Origin marketing to the next level, to match the business’s ambitions. We’re committed to equality, diversity, and creating an inclusive workplace.
Pay: £35,000.00‑£40,000.00 per year
Company benefits:
- Company events
- Company pension
- On‑site gym
- On‑site parking
Experience:
- B2B Marketing: 5 years (preferred)
- Fitness/ Sport/ Active Lifestyle: 1 year (preferred)
B2B Marketing Manager employer: Origin Fitness UK
Origin Fitness is an exceptional employer, offering a dynamic work environment in the heart of Edinburgh where innovation and ambition thrive. With a strong focus on employee growth, we provide comprehensive training, a supportive culture, and unique benefits such as an on-site gym and company events, all aimed at fostering a collaborative atmosphere. Join us to make a meaningful impact in the fitness industry while being part of a team that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Origin Fitness UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Origin Fitness UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Origin Fitness UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Origin Fitness UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Origin Fitness UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Origin Fitness UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Origin Fitness UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Origin Fitness UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Origin Fitness UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Origin Fitness UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
