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- Tasks: Lead and execute innovative paid media campaigns across multiple platforms.
- Company: Join Organic, a forward-thinking digital marketing team embracing AI.
- Benefits: Generous leave, wellbeing perks, flexible working, and a dedicated training budget.
- Why this job: Shape the future of paid media while making a real impact for clients.
- Qualifications: 4+ years in paid media with strong analytical and communication skills.
- Other info: Opportunity to mentor and grow a dynamic team in a supportive environment.
The predicted salary is between 48000 - 72000 £ per year.
Join Organic as our next Senior Paid Media Lead and help shape our paid proposition. We are building a digital marketing team designed to thrive in the age of AI, and a strong paid media capability sits at the centre of that. We are looking for a hands-on paid specialist who can deliver for clients while also shaping the paid proposition we take to market. You will help build an innovative, automated and data-led approach to paid, rooted in our core purpose: giving marketing leaders strategic clarity and becoming their trusted adviser.
A strong grasp of brand and performance principles is valuable, including the thinking of Binet and Field. Our work is customer-led rather than channel-first. You should be comfortable across Google, Meta, Microsoft and LinkedIn as well as emerging spaces like TikTok and Reddit. Confidence in using AI to improve paid processes, and an understanding of how automation strengthens performance, will be important. You will also get to shape the toolkit, messaging and frameworks that underpin our offer.
We always begin with a market map (our core product that shows all demand in a market across every channel), and you will play a key role in ensuring paid sits naturally within the wider Organic approach. As a small team, this role suits someone who is both strategic and hands-on. You will be the core paid practitioner to begin with, delivering day-to-day work while also building a scalable model around you, including the option to develop offshore delivery support as volumes grow. This is a chance to create a differentiated, market-leading paid capability and make it your own.
Role purpose
To deliver paid media activity for clients while building the paid media proposition, toolkit and approach for Organic. This includes helping shape the offer we sell to market, designing an automated and scalable capability, and growing a team around the foundations you set.
Responsibilities
- Manage and independently execute paid media campaigns across multiple channels.
- Develop and refine the paid media proposition, including frameworks, messaging and our automation-first approach.
- Support pitching, commercial planning and the development of materials that take our paid proposition to market.
- Build a scalable model for delivery, including exploring offshore execution capability over time.
- Create processes, standards and tools that will support the growth of the capability and future team.
- Mentor junior contributors as the team expands and help shape future hiring needs.
- Conduct competitor analysis and market research to inform decisions.
- Work closely with Account, Project and Experience Design teams to integrate paid into the wider Organic approach.
- Stay ahead of new technologies, AI tools and paid media trends.
- Collaborate with the Head of Paid Media to shape departmental strategy and long-term direction.
Qualifications & experience
- Degree in marketing, advertising, communications or related field would be beneficial.
- 4+ years’ experience managing paid media across major platforms.
- Experience with AI tools, automated bid management and integrating data layers.
- Strong expertise across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter/X, programmatic platforms and other relevant technologies.
- Proven experience managing significant budgets, setting spend targets and demonstrating ROI.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- A track record of delivering and exceeding campaign goals.
Additional skills
- Strong Excel / Google Sheets capability.
- Knowledge of tracking across major platforms.
- Google Analytics 4.
- Google Tag Manager.
- Google Looker Studio.
- Funnel.io.
- AI platforms for optimisation and automation.
- Data targeting and acquisition platforms.
- Multivariate testing platforms.
- Automated bid management tools.
Why you’ll love working with us
- Generous time off – 22 days annual leave + UK Bank Holidays, with an extra day for every year you stay (up to 5 extra days!)
- Celebrate YOU – your birthday is officially off!
- Christmas made easy – our Christmas shutdown doesn’t eat into your holiday allowance.
- Take a breather – option for a 1-month unpaid sabbatical after 2 years of service.
- Wellbeing matters – monthly allowance to spend on whatever keeps you happy and healthy.
- Family-friendly perks – enhanced maternity, paternity, and adoption packages.
- Get moving – join the Cycle2Work scheme and pedal your way to work.
- Support when you need it – confidential therapy sessions and advice via Spill.
- Flex your schedule – flexible working so you can build your work around your life.
- Make a difference – access OnHand for volunteering, eco actions, and community impact.
- Learn and grow – dedicated training budget to keep your skills sharp.
- Peace of mind – private life insurance for extra security.
Senior Paid Media Lead in Exeter employer: Organic
Contact Detail:
Organic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Lead in Exeter
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage in conversations about paid media trends. This can open doors to opportunities and give you insights into what companies are really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns, including metrics that demonstrate your impact. When you apply through our website, make sure to highlight these achievements in your discussions.
✨Tip Number 3
Stay ahead of the curve! Keep up with the latest AI tools and automation techniques in paid media. Share your thoughts on how these can enhance performance during interviews to show you're not just hands-on but also strategic.
✨Tip Number 4
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on how you can contribute to shaping the paid media proposition at Organic, as this will resonate well with our team.
We think you need these skills to ace Senior Paid Media Lead in Exeter
Some tips for your application 🫡
Show Your Passion for Paid Media: When writing your application, let your enthusiasm for paid media shine through! Share specific examples of campaigns you've managed and how you’ve used data to drive results. We want to see that you’re not just experienced but genuinely excited about shaping our paid proposition.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience with platforms like Google Ads, Meta, and TikTok, and mention any AI tools you’ve used. This shows us that you understand what we’re looking for and how you can contribute to our team.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so make sure your skills and experiences are easy to spot at a glance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Organic
✨Know Your Platforms
Make sure you’re well-versed in the major paid media platforms like Google Ads, Meta Ads, and LinkedIn Ads. Brush up on the latest features and trends, especially around automation and AI tools, as these will be crucial for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve previously shaped paid media strategies. Think about specific campaigns where you’ve integrated brand and performance principles, and be ready to explain your thought process and the results achieved.
✨Demonstrate Your Analytical Skills
Be prepared to talk numbers! Highlight your experience with budget management, ROI tracking, and any analytical tools you’ve used. Show them you can not only execute campaigns but also measure their success effectively.
✨Emphasise Collaboration
This role involves working closely with various teams, so be ready to share examples of how you’ve collaborated in the past. Discuss how you’ve integrated paid media into broader marketing strategies and how you can contribute to a team environment.
