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- Tasks: Lead our e-commerce strategy and drive growth through digital marketing initiatives.
- Company: Join Ordo, a top UK oral health care brand with exciting international expansion.
- Benefits: Enjoy a collaborative culture, opportunities for creativity, and a chance to shape the future of oral care.
- Why this job: Be part of a dynamic team redefining oral care while driving impactful marketing strategies.
- Qualifications: Minimum 3 years' experience in e-commerce with strong analytical and communication skills required.
- Other info: Ideal for results-driven individuals passionate about digital marketing and data analytics.
The predicted salary is between 36000 - 60000 £ per year.
About Ordo: We’re Ordo, a modern, stylish, forward-thinking oral health care brand. We’ve experienced exceptional growth over the past few years and are now one of the top oral care brands in the UK. You will find our products in most major retailers, as well as through our D2C channels and dental clinic distribution. This past year has seen continued expansion into international markets, with distribution in the US, Europe, Australia, The Middle East, and South Africa. We’re an incredibly collaborative and creative team, dedicated to redefining oral care across the globe. Whilst we’ve already established a solid foundation, the road ahead is filled with so many opportunities to do more and do better. 2025 will see a major push in marketing and we want you to be a part of this new and exciting chapter.
About the role: The Digital Marketing Manager will be responsible for leading our e-commerce strategy and plays a key role in driving organisational growth. This role has a diverse range of responsibilities, including developing comprehensive digital marketing plans, overseeing the execution of campaigns across online platforms such as web and email, and analysing campaign performance using data analytics tools to drive continuous optimisation and improvement. They also play a crucial role in managing online presence, ensuring consistency in branding, messaging, and user experience across different digital touchpoints.
This role requires a combination of strategic thinking and hands-on execution so if you are a results-driven professional passionate about e-commerce, digital marketing, and data analytics with a proven track record of driving growth, we’d love to hear from you.
Responsibilities include:
- Management of our online website across key markets, optimising through developing strategies to increase sessions, conversion, sales and shopper experience.
- Working cross-functionally, alongside our e-commerce agency to manage the day-to-day operations of the e-commerce platform, including product listings, descriptions, imagery, pricing and promotions to ensure accuracy, appeal, and consistency.
- Monitoring and analysing KPIs such as traffic, bounce rate, conversion rates, sales, reviews and customer satisfaction.
- Implementing digital marketing initiatives, such as SEO and email marketing to drive traffic and sales.
- Optimising the website for user experience, considering navigation, dwell time and click-through rates.
- Overseeing web design development to ensure our site provides an excellent user interface and experience for customers, whilst providing quick and easy access to products and transactions.
- Optimising email performance by monitoring and analysing key performance indicators such as open rate, click-through rate and conversion rate.
- Analysing sales performance and customer behaviour to identify opportunities for improvement and growth.
- Staying across industry trends and best practices to ensure we’re identifying emerging opportunities and adapting strategies accordingly, keeping the business ahead of the curve.
- Implementing A/B testing to build case studies to support change initiatives and business decisions to support growth.
- Working cross-functionally to support on the optimisation of Ordo’s retailer product pages and brand shop pages.
- Planning and executing seasonal and promotional campaigns to increase sales and boost customer engagement.
- Collaborating with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.
- Analysing data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
- Tracking and reporting e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
Essential Skills & Experience:
- Proven experience in growing, developing and optimising e-commerce platforms.
- Strong numerical and analytical skills to make sense of KPIs and make informed decisions.
- Excellent verbal and written communication skills.
- Experience in sponsored and paid performance marketing advantageous.
- Enjoys working in a dynamic work environment full of challenge.
- Ability to stay up to date with the latest industry trends and developments.
- Strong attention to detail and outstanding organisation skills.
- Ability to think innovatively and commercially.
- Minimum 3 years’ experience.
Sales/marketing manager - Leidinggevende employer: Ordo
Contact Detail:
Ordo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Familiarise yourself with Ordo's brand values and product offerings. Understanding their unique selling points will help you tailor your conversations during interviews, showcasing how your skills align with their mission to redefine oral care.
✨Tip Number 2
Stay updated on the latest trends in e-commerce and digital marketing. Being able to discuss current industry developments and how they can be applied to Ordo's strategy will demonstrate your proactive approach and passion for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven growth in previous roles. Highlighting your experience with data analytics and campaign optimisation will show that you have the hands-on execution skills they are looking for.
✨Tip Number 4
Network with professionals in the oral health care and e-commerce sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview with us at Ordo.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce and digital marketing. Use specific examples of how you've driven growth and optimised platforms in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for oral health care and how your skills align with Ordo's mission. Mention specific strategies you've implemented in the past that relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data analytics tools to drive decisions and improve campaign performance. Be specific about the KPIs you monitored and the outcomes achieved.
Highlight Collaboration Experience: Ordo values collaboration, so emphasise any experience you have working cross-functionally. Describe how you've partnered with teams like customer service or e-commerce agencies to achieve common goals.
How to prepare for a job interview at Ordo
✨Showcase Your E-commerce Expertise
Make sure to highlight your experience in growing and optimising e-commerce platforms. Be ready to discuss specific strategies you've implemented in the past and the results they achieved.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data analytics tools to monitor KPIs and drive improvements. Bring examples of how your analytical skills have led to successful marketing campaigns or website optimisations.
✨Stay Current with Industry Trends
Research the latest trends in digital marketing and e-commerce. Be prepared to discuss how these trends could be applied to Ordo's strategy, showing that you are proactive and forward-thinking.
✨Communicate Clearly and Effectively
Since excellent communication skills are essential for this role, practice articulating your thoughts clearly. Use examples from your past experiences to demonstrate your ability to convey complex ideas simply and effectively.
