At a Glance
- Tasks: Lead business development and manage retail accounts to drive growth.
- Company: Join Ordo, a top UK oral health care brand with global expansion.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a chance to make an impact.
- Why this job: Be part of an exciting marketing push and redefine oral care worldwide.
- Qualifications: 3+ years in retail, strong communication skills, and a passion for growth.
- Other info: Ideal for those who thrive in a dynamic, accountable team environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re Ordo, a modern, stylish, forward-thinking oral health care brand. We’ve experienced exceptional growth over the past few years and are now one of the top oral care brands in the UK. You\’ll find our products in most major retailers, as well as through our D2C channels and dental clinic distribution. This past year has seen continued expansion into international markets, with distribution in the US, Europe, Australia, The Middle East, and South Africa.
We’re an incredibly collaborative and creative team, dedicated to redefining oral care across the globe. Whilst we’ve already established a solid foundation, the road ahead is filled with so many opportunities to do more and do better. 2025 will see a major push in marketing and we want you to be a part of this new and exciting chapter.
We’re looking for the right individual who can manage / support the team with our existing customers and identify new opportunities to supercharge our retail growth over the next few years.
RESPONSIBILITIES
- Business Development – Generate customer leads for potential distribution and retail partners, including attending trade shows/events. Create and deliver compelling pitches to prospective retailers/distributors in the UK and Internationally.
- Account Management – Manage relationships with major retail accounts – UK and International Customers and Distributors.
- Promotion and Pricing Strategy – Design, deliver and execute Joint Business Plans with our key retail partners to meet agreed on performance targets and drive growth. Develop the promotion and pricing strategy across retail and distribution accounts.
- Marketing Plans – Work alongside the Marketing department to plan and execute shopper marketing plans to grow brand presence and drive retailer sales performance.
- NPD Pipeline – Identify opportunities in the market to develop Ordo’s retail range and collaborate with the product team to bring new products to market.
- New Business – Identify territories and distributors to work with that will support our growth ambitions and become our partners.
- Data Analysis & Insight – Conduct sales data analysis to monitor performance and identify opportunities for growth.
- Sales & Stock Forecasting – Work with finance and operations to develop sales forecasts across B2B accounts.
ABOUT YOU
- 3+ years retail experience, either in a Buying or Supplier Account Management role – FMCG, oral care or electrical dental background is a plus.
- Proven track record of managing and delivering commercial objectives.
- Enjoy the challenge of working in a small team with a high level of accountability.
- Strong communication skills in managing multiple stakeholders internally and externally.
- Prepared to take ownership for delivery of targets and projects.
- Highly personable – relationship skills are key.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Sales and Business Development
- Industries: Retail Health and Personal Care Products
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Sales Manager employer: Ordo
Contact Detail:
Ordo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Familiarise yourself with Ordo's product range and their unique selling points. Understanding what sets them apart in the oral care market will help you tailor your conversations and pitches to potential clients.
✨Tip Number 2
Network within the oral health care industry by attending relevant trade shows and events. This will not only help you generate leads but also give you insights into current trends and competitors, which can be valuable during interviews.
✨Tip Number 3
Prepare to discuss your experience with data analysis and how it has driven sales growth in your previous roles. Be ready to share specific examples of how you've used data to inform business decisions and strategies.
✨Tip Number 4
Showcase your relationship management skills by preparing examples of how you've successfully built and maintained partnerships with retail accounts. Highlight any innovative strategies you've implemented to enhance these relationships.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management, particularly in the FMCG or oral care sectors. Use specific examples to demonstrate your achievements and how they align with Ordo's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for oral health care and your understanding of Ordo's brand values. Mention your experience in business development and how you can contribute to their growth ambitions.
Highlight Key Skills: Emphasise your strong communication and relationship management skills. Provide examples of how you've successfully managed stakeholder relationships and driven sales performance in previous roles.
Showcase Data Analysis Experience: If you have experience in sales data analysis, make sure to include it. Discuss how you've used data insights to inform business decisions and drive growth in past positions.
How to prepare for a job interview at Ordo
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your understanding of sales data and performance metrics. Be prepared to discuss specific figures from your previous roles, such as sales growth percentages or successful account management strategies.
✨Showcase Your Relationship Skills
Since managing relationships with major retail accounts is crucial, think of examples where you've successfully built and maintained partnerships. Highlight your communication skills and how you've navigated challenges with stakeholders.
✨Understand the Market
Research Ordo's position in the oral care market and be ready to discuss potential opportunities for growth. Familiarise yourself with their products and competitors, and come prepared with ideas on how you could contribute to their expansion plans.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios related to business development, account management, and marketing strategies, and outline how you would approach these situations.