At a Glance
- Tasks: Lead social media management and support digital marketing campaigns for a not-for-profit care provider.
- Company: Join OSJCT, a leading not-for-profit care provider dedicated to high-quality care.
- Benefits: Enjoy competitive salary, career development, and a supportive work environment.
- Other info: Be part of a dynamic team focused on modernising care homes and enhancing resident experiences.
- Why this job: Make a real difference in the lives of older people while growing your marketing skills.
- Qualifications: Experience in social media and digital marketing; creativity and strong organisational skills are essential.
The predicted salary is between 30000 - 30000 £ per year.
We’re one of the largest not for profit care providers in the UK, specialising in providing high quality, person‑centred care for older people, in care homes and extra care housing nationwide. At OSJCT we care about our residents and we care about each other. That means you’ll enjoy great career development working for an expanding organisation. Because we’re a not for profit trust, we invest every penny we make in the people who live in our homes and the people who work here too. This means better quality care and lovely homes for our residents, along with competitive wages and great training and development for our people. We provide outstanding care, working closely with leading experts on dementia and elderly care. And we’re currently modernising our portfolio of care homes – refurbishing our existing homes and moving into new, inspiring, contemporary care homes too. As we expand nationwide, we need more people with the right mix of skills, passion and ambition to help us grow even more.
Location: OSJCT Woodley House, Aylesbury
Contract: Permanent, full time 37.5 hours per week
Salary: £30,000 per annum
About the Role
OSJCT is seeking a proactive and creative Digital Marketing Executive to support the delivery of our digital marketing strategy. Reporting to the Digital Marketing Manager, you will lead the day‑to‑day management of our social media channels while supporting wider digital marketing activity across SEO, PPC, and website optimisation. Working closely with colleagues across the Trust, you will create engaging content, support campaign delivery and use data‑driven insights to improve performance, helping to grow brand awareness, engagement, enquiries and recruitment.
Key responsibilities include:
- Social Media Management
- Implementing the social media strategy in conjunction with the Digital Marketing Manager.
- Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
- Managing central, brand social media accounts and overseeing individual care home Facebook pages.
- Providing guidance to Home Managers and their teams on content creation and account management.
- Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
- Monitoring and responding to comments, ensuring appropriate engagement.
- Delivering social media training through workshops and owning the creation and delivery of social media policies.
- Digital Marketing Campaign Delivery
- Support the planning and execution of integrated digital marketing campaigns.
- Assist with SEO, PPC, and other digital advertising activity.
- Create and update website content using the CMS, ensuring content is accurate, engaging and optimised for search engines.
- Support website improvements focused on user experience, performance and conversion optimisation.
- Monitor paid digital campaign performance and provide recommendations for improvement.
- Ensure all activity aligns with brand guidelines, tone of voice and organisational objectives.
About You
We are looking for a digitally savvy marketer with experience across social media and wider digital marketing channels. You will be creative, organised and analytical, with the ability to manage multiple projects and build strong relationships with stakeholders across the Trust.
We reserve the right to close this role before the closing date, with no advance notice. We do encourage you to complete an application as soon as possible if interested.
Digital Marketing Executive in Aylesbury employer: Orders of St. John Care Trust
At OSJCT, we pride ourselves on being a leading not-for-profit care provider in the UK, dedicated to delivering exceptional, person-centred care for older individuals. Our commitment to employee development and well-being is reflected in our competitive salaries, comprehensive training programmes, and a supportive work culture that values collaboration and innovation. As we expand and modernise our care homes, joining our team as a Digital Marketing Executive offers you the chance to make a meaningful impact while growing your career in a fulfilling environment.
Contact Details:
Orders of St. John Care Trust Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Aylesbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Orders of St. John Care Trust and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Orders of St. John Care Trust are looking for.
✨Leverage Social Media
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Orders of St. John Care Trust. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Aylesbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Orders of St. John Care Trust. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Orders of St. John Care Trust:Show us that you’ve done your homework! In your application, briefly mention what you admire about Orders of St. John Care Trust’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Orders of St. John Care Trust
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Orders of St. John Care Trust will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Orders of St. John Care Trust, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
