At a Glance
- Tasks: Drive revenue through innovative paid marketing strategies across multiple platforms.
- Company: Join Smile, a leading digital health company transforming healthcare accessibility in Australia.
- Benefits: Enjoy a fully remote role with a stable schedule and meaningful work.
- Other info: Be part of a dynamic team focused on growth and continuous improvement.
- Why this job: Make a real impact on healthcare while collaborating with top-tier professionals.
- Qualifications: Proven experience in performance marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 € per year.
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover. This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover between 8 am-5 pm GMT+10 (Brisbane, Australia).
- Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing, and other relevant search platforms.
- Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
- Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
- Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
- Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
- Work closely with stakeholders (design, content, and IT) to address and resolve funnel-related concerns.
- Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
- Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
- Coordinate A/B testing of ad copy, creative, and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
- Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.
- Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Drive revenue with a growth mindset through structured experimentation programs, learn from failures, and make data-driven decisions.
- Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
- Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
- Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile. This full-time role will only suit someone who also meets the following requirements:
- Should be analytical, strategic, and creative when the role requires it.
- Has perfectly spoken & written English.
- 100% Remote: Full-Time Position: Secure a stable and consistent work schedule.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
- Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
Performance Marketing Executive - Fully Remote in Leeds employer: Order Healthy Lifestyle
Smile is an exceptional employer, offering a fully remote position that allows you to contribute to a meaningful mission of enhancing healthcare accessibility in Australia. With a focus on employee growth, you will collaborate with top-tier leadership and talented professionals, ensuring a dynamic work culture that fosters innovation and creativity. Enjoy the flexibility of a stable work schedule while being part of a cohesive marketing strategy that aligns your efforts with broader business goals.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive - Fully Remote in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in performance marketing. Include case studies of successful campaigns you've run, especially those using Google Ads or social media platforms. This will help us see your expertise in action.
✨Tip Number 3
Prepare for interviews by researching Smile and our mission. Understand how your skills can contribute to revolutionising healthcare accessibility. Tailor your answers to show how you can drive revenue and sales for our dental cover products.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Performance Marketing Executive - Fully Remote in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Executive role. Highlight your experience with paid tools like Google Ads and Meta Ads, and show us how you've driven business growth in the past.
Show Off Your Analytical Skills:Since this role is all about optimising campaigns and driving revenue, don’t forget to showcase your analytical prowess. Share specific examples of how you've used data to improve campaign performance and achieve results.
Be Creative with Your Examples:We love creativity! When discussing your past experiences, use engaging examples that demonstrate your ability to develop platform-specific ad creatives and innovative strategies. This will help you stand out from the crowd.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our mission in revolutionising healthcare accessibility.
How to prepare for a job interview at Order Healthy Lifestyle
✨Know Your Tools
Make sure you’re well-versed in the paid marketing platforms mentioned in the job description, like Google Ads and Meta Ads. Prepare to discuss specific campaigns you've run, what strategies you used, and the results you achieved. This shows you not only understand the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be ready to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you’ve optimised PPC campaigns or improved ROI through data analysis. This will demonstrate your ability to make data-driven decisions.
✨Prepare for Collaboration Questions
The job involves working closely with various stakeholders, so expect questions about teamwork and collaboration. Think of examples where you’ve successfully worked with designers, content creators, or IT teams to resolve issues or enhance campaign performance. Highlight your communication skills and how you keep everyone aligned.
✨Emphasise Continuous Learning
With a focus on testing and optimisation, be prepared to discuss how you approach learning from both successes and failures. Share any experiences where you implemented A/B testing and what insights you gained. This shows that you have a growth mindset and are committed to improving your strategies over time.
