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For Companies At a Glance
- Tasks: Join us as a Marketing Specialist to create impactful campaigns and drive brand awareness.
- Company: Orchestrade is a fast-growing US-based FinTech company revolutionising financial operations.
- Benefits: Enjoy a dynamic work environment in London with opportunities for professional growth.
- Why this job: Be part of a creative team shaping marketing strategies that make a real impact.
- Qualifications: Mid-level experience in marketing, strong analytical skills, and a passion for creativity required.
- Other info: This role is in-office five days a week, perfect for those who thrive in collaborative settings.
The predicted salary is between 36000 - 60000 £ per year.
City of London, in office 5 days per week
Reporting to the Head of Marketing
About Orchestrade
Orchestrade is a high-performing, US-based FinTech software vendor, currently scaling at pace following significant investment in our people and product innovation. Our platform enables financial institutions to streamline operations, manage risk more effectively, and future-proof their technology stack.
We are seeking a hands-on, data-driven Marketing Specialist to join our growing team. In this mid-level role, you will play a critical part in shaping and executing a marketing strategy that delivers measurable results in lead generation, pipeline acceleration, and revenue growth.
Role Overview
You will help amplify Orchestrade’s brand across digital and physical channels through the creation of high-impact campaigns, compelling content, and well-executed events. This is a strategic and tactical role that requires both creative thinking and strong execution skills. You’ll work closely with Sales and Product leadership to align marketing initiatives with business objectives, ensuring our messages reach and resonate with our target audiences. You will also contribute to the development of differentiated value propositions and continuously test and optimize campaign performance through digital analytics.
Key Responsibilities
- Brand Promotion & Demand Generation: Support the execution of marketing strategies designed to increase brand awareness and drive qualified leads.
- Content Development: Create persuasive and tailored marketing materials, including brochures, case studies, blog posts, and digital assets, targeted at defined buyer personas.
- Campaign Management & Reporting: Assist in the planning, execution, and performance analysis of multi-channel campaigns. Track key performance metrics and share insights to improve future activity.
- Market Segmentation & Targeting: Support the development of go-to-market approaches based on deep understanding of addressable markets and buyer behavior.
- Sales Enablement: Develop and deliver tools, messaging, and collateral to support sales effectiveness throughout the customer journey.
- Event Coordination: Contribute to the planning and execution of in-person and virtual events that enhance brand presence and generate leads.
- Data-Driven Insights: Use available marketing analytics and CRM data to evaluate campaign performance, audience engagement, and conversion effectiveness. Use these insights to inform strategy, optimize marketing activity, and provide reporting to management.
- Social Media Management: Manage the scheduling and publishing of social content across platforms, ensuring alignment with campaign goals and brand tone.
- Website Maintenance: Assist in managing and updating the company’s WordPress-based website, ensuring content is current and on-brand.
Marketing Specialist (HBO) employer: Orchestrade
Contact Detail:
Orchestrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist (HBO)
✨Tip Number 1
Familiarise yourself with Orchestrade's brand and values. Understanding their mission and how they position themselves in the FinTech space will help you tailor your conversations and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of past marketing campaigns you've worked on. Be ready to discuss how you used analytics to optimise performance and drive results, as this is a key aspect of the role.
✨Tip Number 3
Network with current or former employees of Orchestrade on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your application and interview.
✨Tip Number 4
Prepare to discuss your experience with multi-channel campaigns. Highlight specific tools and strategies you've used in the past, as well as how you measure success, since this role involves significant campaign management responsibilities.
We think you need these skills to ace Marketing Specialist (HBO)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in areas like brand promotion, content development, and campaign management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Orchestrade's mission. Mention specific examples of how your skills can contribute to their goals, particularly in lead generation and brand awareness.
Showcase Data-Driven Achievements: In your application, include examples of how you've used data analytics to drive marketing decisions in previous roles. Highlight any measurable results you've achieved, such as increased engagement or lead conversion rates.
Demonstrate Creativity: Since the role requires creative thinking, consider including a portfolio of your work or links to campaigns you've managed. This will help illustrate your ability to create compelling content and execute high-impact marketing strategies.
How to prepare for a job interview at Orchestrade
✨Know Your Audience
Before the interview, research Orchestrade and its target market. Understand their products and how they position themselves in the FinTech space. This will help you tailor your responses to show how your skills can directly benefit their marketing strategy.
✨Showcase Your Data-Driven Approach
As a Marketing Specialist, being data-driven is crucial. Be prepared to discuss specific examples of how you've used analytics to inform your marketing decisions in the past. Highlight any tools or methodologies you've employed to track campaign performance.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving abilities. Think of scenarios where you had to develop innovative marketing strategies or content that resonated with your audience. Be ready to share these experiences.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Sales and Product teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully aligned marketing initiatives with business objectives in previous roles.
