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- Tasks: Join us as a Marketing Specialist to create impactful campaigns and drive brand awareness.
- Company: Orchestrade is a dynamic FinTech software vendor, innovating in the financial sector.
- Benefits: Enjoy a vibrant office culture in London with opportunities for professional growth.
- Why this job: Be part of a fast-paced team that values creativity and data-driven results.
- Qualifications: Mid-level experience in marketing, strong analytical skills, and a passion for brand promotion.
- Other info: This role requires in-office presence five days a week.
The predicted salary is between 28800 - 48000 £ per year.
Marketing Specialist (Mid-Level)
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
City of London, in office 5 days per week
Reporting to the Head of Marketing
About Orchestrade
Orchestrade is a high-performing, US-based FinTech software vendor, currently scaling at pace following significant investment in our people and product innovation. Our platform enables financial institutions to streamline operations, manage risk more effectively, and future-proof their technology stack.
We are seeking a hands-on, data-driven Marketing Specialist to join our growing team. In this mid-level role, you will play a critical part in shaping and executing a marketing strategy that delivers measurable results in lead generation, pipeline acceleration, and revenue growth.
Role Overview
You will help amplify Orchestrade’s brand across digital and physical channels through the creation of high-impact campaigns, compelling content, and well-executed events. This is a strategic and tactical role that requires both creative thinking and strong execution skills. You’ll work closely with Sales and Product leadership to align marketing initiatives with business objectives, ensuring our messages reach and resonate with our target audiences.
You will also contribute to the development of differentiated value propositions and continuously test and optimize campaign performance through digital analytics.
Key Responsibilities
- Brand Promotion & Demand Generation
- Support the execution of marketing strategies designed to increase brand awareness and drive qualified leads.
- Content Development
- Create persuasive and tailored marketing materials, including brochures, case studies, blog posts, and digital assets, targeted at defined buyer personas.
- Campaign Management & Reporting
- Assist in the planning, execution, and performance analysis of multi-channel campaigns. Track key performance metrics and share insights to improve future activity.
- Market Segmentation & Targeting
- Support the development of go-to-market approaches based on deep understanding of addressable markets and buyer behavior.
- Sales Enablement
- Develop and deliver tools, messaging, and collateral to support sales effectiveness throughout the customer journey.
- Event Coordination
- Contribute to the planning and execution of in-person and virtual events that enhance brand presence and generate leads.
- Data-Driven Insights
- Use available marketing analytics and CRM data to evaluate campaign performance, audience engagement, and conversion effectiveness. Use these insights to inform strategy, optimize marketing activity, and provide reporting to management.
- Social Media Management
- Manage the scheduling and publishing of social content across platforms, ensuring alignment with campaign goals and brand tone.
- Website Maintenance
- Assist in managing and updating the company’s WordPress-based website, ensuring content is current and on-brand.
Marketing specialist employer: Orchestrade
Contact Detail:
Orchestrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing specialist
✨Tip Number 1
Familiarise yourself with Orchestrade's brand and values. Understanding their mission and how they position themselves in the FinTech space will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to inform marketing strategies in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on lead generation and campaign performance.
✨Tip Number 3
Network with current or former employees of Orchestrade on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your application and interview.
✨Tip Number 4
Prepare to discuss your experience with multi-channel campaigns and content creation. Highlight any specific tools or platforms you've used, as well as your approach to aligning marketing initiatives with sales objectives, which is crucial for this role.
We think you need these skills to ace Marketing specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in areas like brand promotion, content development, and campaign management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Orchestrade's mission. Mention specific examples of how you've successfully executed marketing strategies in the past, especially those that led to measurable results.
Showcase Data-Driven Achievements: In your application, emphasise any experience you have with data analytics and how it has informed your marketing decisions. Provide concrete examples of campaigns you've optimised based on performance metrics.
Highlight Collaboration Skills: Since the role involves working closely with Sales and Product teams, mention any previous experiences where you collaborated across departments. This will show your ability to align marketing initiatives with broader business objectives.
How to prepare for a job interview at Orchestrade
✨Know the Company Inside Out
Before your interview, make sure you research Orchestrade thoroughly. Understand their products, recent developments, and their position in the FinTech market. This will help you tailor your answers and show genuine interest in the company.
✨Showcase Your Data-Driven Mindset
As a Marketing Specialist, being data-driven is crucial. Be prepared to discuss how you've used analytics in past roles to inform marketing strategies. Bring examples of campaigns you've optimised based on performance metrics.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative thinking and problem-solving skills. Think of specific instances where you've developed innovative marketing solutions or campaigns that drove results, and be ready to share these stories.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Sales and Product teams, be ready to discuss your experience in cross-functional collaboration. Highlight how you've successfully aligned marketing initiatives with business objectives in previous roles.
