Marketing specialist

Marketing specialist

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join us as a Marketing Specialist to create impactful campaigns and drive brand awareness.
  • Company: Orchestrade is a dynamic US-based FinTech firm revolutionising financial operations.
  • Benefits: Enjoy a vibrant office culture in London with opportunities for professional growth.
  • Why this job: Be part of a fast-paced team shaping marketing strategies that make a real difference.
  • Qualifications: Mid-level experience in marketing, creativity, and data-driven decision-making required.
  • Other info: This role involves in-person collaboration five days a week.

The predicted salary is between 36000 - 60000 £ per year.

City of London, in office 5 days per week

About Orchestrade

Orchestrade is a high-performing, US-based FinTech software vendor, currently scaling at pace following significant investment in our people and product innovation. Our platform enables financial institutions to streamline operations, manage risk more effectively, and future-proof their technology stack.

We are seeking a hands-on, data-driven Marketing Specialist to join our growing team. In this mid-level role, you will play a critical part in shaping and executing a marketing strategy that delivers measurable results in lead generation, pipeline acceleration, and revenue growth.

Role Overview

You will help amplify Orchestrade’s brand across digital and physical channels through the creation of high-impact campaigns, compelling content, and well-executed events. This is a strategic and tactical role that requires both creative thinking and strong execution skills. You’ll work closely with Sales and Product leadership to align marketing initiatives with business objectives, ensuring our messages reach and resonate with our target audiences. You will also contribute to the development of differentiated value propositions and continuously test and optimize campaign performance through digital analytics.

Key Responsibilities

  • Brand Promotion & Demand Generation: Support the execution of marketing strategies designed to increase brand awareness and drive qualified leads.
  • Content Development: Create persuasive and tailored marketing materials, including brochures, case studies, blog posts, and digital assets, targeted at defined buyer personas.
  • Campaign Management & Reporting: Assist in the planning, execution, and performance analysis of multi-channel campaigns. Track key performance metrics and share insights to improve future activity.
  • Market Segmentation & Targeting: Support the development of go-to-market approaches based on deep understanding of addressable markets and buyer behavior.
  • Sales Enablement: Develop and deliver tools, messaging, and collateral to support sales effectiveness throughout the customer journey.
  • Event Coordination: Contribute to the planning and execution of in-person and virtual events that enhance brand presence and generate leads.
  • Data-Driven Insights: Use available marketing analytics and CRM data to evaluate campaign performance, audience engagement, and conversion effectiveness. Use these insights to inform strategy, optimize marketing activity, and provide reporting to management.
  • Social Media Management: Manage the scheduling and publishing of social content across platforms, ensuring alignment with campaign goals and brand tone.
  • Website Maintenance: Assist in managing and updating the company’s WordPress-based website, ensuring content is current and on-brand.

Marketing specialist employer: Orchestrade

Orchestrade is an exceptional employer that fosters a dynamic and innovative work environment in the heart of London. With a strong focus on employee growth, we offer ample opportunities for professional development and collaboration within a high-performing team. Our commitment to work-life balance, coupled with the chance to contribute to cutting-edge FinTech solutions, makes Orchestrade a rewarding place to advance your marketing career.
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Contact Detail:

Orchestrade Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing specialist

✨Tip Number 1

Familiarise yourself with Orchestrade's brand and values. Understanding their mission and how they position themselves in the FinTech space will help you tailor your conversations and demonstrate your genuine interest during interviews.

✨Tip Number 2

Showcase your data-driven mindset by preparing examples of past marketing campaigns you've worked on. Be ready to discuss how you used analytics to optimise performance and drive results, as this aligns closely with the role's requirements.

✨Tip Number 3

Network with current or former employees of Orchestrade on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.

✨Tip Number 4

Prepare to discuss your experience with multi-channel campaigns and content creation. Highlight specific tools or platforms you've used, as well as any successful strategies you've implemented that could resonate with Orchestrade's goals.

We think you need these skills to ace Marketing specialist

Digital Marketing
Content Creation
Campaign Management
Data Analysis
CRM Proficiency
SEO Knowledge
Social Media Strategy
Event Planning
Brand Development
Market Research
Performance Metrics Tracking
Communication Skills
Creative Thinking
Project Management
WordPress Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in areas like brand promotion, content development, and campaign management. Use keywords from the job description to align your skills with what Orchestrade is looking for.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the FinTech industry. Mention specific examples of past campaigns you've worked on and how they relate to the responsibilities outlined in the job description.

Showcase Data-Driven Achievements: In your application, emphasise any experience you have with data analytics and how you've used insights to improve marketing strategies. This aligns well with Orchestrade's focus on data-driven decision-making.

Highlight Collaboration Skills: Since the role involves working closely with Sales and Product teams, mention any collaborative projects you've been part of. Demonstrating your ability to work cross-functionally will make your application stand out.

How to prepare for a job interview at Orchestrade

✨Know Your Marketing Metrics

Familiarise yourself with key performance indicators relevant to marketing, such as lead generation rates and conversion metrics. Be prepared to discuss how you have used data analytics in past roles to optimise campaigns and drive results.

✨Showcase Your Creative Campaigns

Bring examples of successful marketing campaigns you've executed. Highlight your role in the creative process, from ideation to execution, and be ready to explain how these campaigns aligned with business objectives.

✨Understand the Brand and Market

Research Orchestrade thoroughly before the interview. Understand their brand positioning, target audience, and recent marketing initiatives. This will help you tailor your responses and demonstrate your genuine interest in the company.

✨Prepare for Collaboration Questions

Since this role involves working closely with Sales and Product teams, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you’ve worked with other departments to achieve common goals.

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