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- Tasks: Join us as a Marketing Specialist to create impactful campaigns and drive brand awareness.
- Company: Orchestrade is a dynamic US-based FinTech vendor revolutionising financial operations.
- Benefits: Enjoy a vibrant office culture in London with opportunities for professional growth.
- Why this job: Be part of a fast-paced team shaping marketing strategies that make a real difference.
- Qualifications: Mid-level experience in marketing, creativity, and data-driven decision-making required.
- Other info: This role involves in-person collaboration five days a week.
The predicted salary is between 28800 - 48000 £ per year.
City of London, in office 5 days per week
About Orchestrade
Orchestrade is a high-performing, US-based FinTech software vendor, currently scaling at pace following significant investment in our people and product innovation. Our platform enables financial institutions to streamline operations, manage risk more effectively, and future-proof their technology stack.
We are seeking a hands-on, data-driven Marketing Specialist to join our growing team. In this mid-level role, you will play a critical part in shaping and executing a marketing strategy that delivers measurable results in lead generation, pipeline acceleration, and revenue growth.
Role Overview
You will help amplify Orchestrade’s brand across digital and physical channels through the creation of high-impact campaigns, compelling content, and well-executed events. This is a strategic and tactical role that requires both creative thinking and strong execution skills. You’ll work closely with Sales and Product leadership to align marketing initiatives with business objectives, ensuring our messages reach and resonate with our target audiences.
You will also contribute to the development of differentiated value propositions and continuously test and optimize campaign performance through digital analytics.
Key Responsibilities
- Brand Promotion & Demand Generation: Support the execution of marketing strategies designed to increase brand awareness and drive qualified leads.
- Content Development: Create persuasive and tailored marketing materials, including brochures, case studies, blog posts, and digital assets, targeted at defined buyer personas.
- Campaign Management & Reporting: Assist in the planning, execution, and performance analysis of multi-channel campaigns. Track key performance metrics and share insights to improve future activity.
- Market Segmentation & Targeting: Support the development of go-to-market approaches based on deep understanding of addressable markets and buyer behavior.
- Sales Enablement: Develop and deliver tools, messaging, and collateral to support sales effectiveness throughout the customer journey.
- Event Coordination: Contribute to the planning and execution of in-person and virtual events that enhance brand presence and generate leads.
- Data-Driven Insights: Use available marketing analytics and CRM data to evaluate campaign performance, audience engagement, and conversion effectiveness. Use these insights to inform strategy, optimize marketing activity, and provide reporting to management.
- Social Media Management: Manage the scheduling and publishing of social content across platforms, ensuring alignment with campaign goals and brand tone.
- Website Maintenance: Assist in managing and updating the company’s WordPress-based website, ensuring content is current and on-brand.
Marketing specialist employer: Orchestrade
Contact Detail:
Orchestrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing specialist
✨Tip Number 1
Familiarise yourself with Orchestrade's brand and values. Understanding their mission and how they position themselves in the FinTech space will help you tailor your conversations and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of past marketing campaigns you've worked on. Be ready to discuss how you used analytics to optimise performance and drive results, as this is a key aspect of the role.
✨Tip Number 3
Network with current or former employees of Orchestrade on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare to discuss your experience with multi-channel campaigns and content creation. Highlight specific tools and strategies you've used, as well as how you measure success, to demonstrate your fit for the hands-on nature of this role.
We think you need these skills to ace Marketing specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in areas like brand promotion, content development, and campaign management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Orchestrade's mission. Mention specific examples of how you've successfully executed marketing strategies or campaigns in the past.
Showcase Data-Driven Achievements: In your application, emphasise any experience you have with data analytics and how it has informed your marketing decisions. Provide concrete examples of how your insights led to improved campaign performance.
Highlight Collaboration Skills: Since the role involves working closely with Sales and Product teams, mention any previous experiences where you collaborated across departments. This will show your ability to align marketing initiatives with business objectives.
How to prepare for a job interview at Orchestrade
✨Showcase Your Data-Driven Mindset
As a Marketing Specialist, being data-driven is crucial. Be prepared to discuss specific examples of how you've used analytics to inform your marketing strategies and improve campaign performance. Highlight any tools or platforms you’ve worked with that demonstrate your analytical skills.
✨Demonstrate Creative Campaign Ideas
Think about innovative marketing campaigns you've executed in the past. During the interview, share these ideas and explain the thought process behind them. This will show your potential employer that you can think creatively while also aligning with business objectives.
✨Understand the Company’s Brand and Market
Research Orchestrade thoroughly before your interview. Understand their brand, products, and target audience. Being able to articulate how you can contribute to their marketing strategy will impress the interviewers and show your genuine interest in the role.
✨Prepare for Collaboration Questions
Since this role involves working closely with Sales and Product teams, be ready to discuss your experience in cross-functional collaboration. Prepare examples of how you've successfully worked with other departments to achieve common goals, as this will highlight your teamwork skills.
