At a Glance
- Tasks: Create engaging content for social media and manage a vibrant online community.
- Company: Family-run sustainable smallholding transforming a historic farmhouse into a unique destination.
- Benefits: Flexible working hours, creative freedom, and the chance to promote sustainability.
- Other info: Opportunity to work independently and grow with a dynamic, family-oriented project.
- Why this job: Join a passionate team and showcase your creativity while making a positive impact.
- Qualifications: Experience in social media management and video editing; creativity is a must!
Our client, based in the West of the island, is a family-run sustainable smallholding and renovation project, transforming a historic Manx farmhouse and surrounding land into a thriving family home, glamping/holiday let destination, and diversified agribusiness. As they grow their team, they require an experienced Social Media Manager.
As Social Media Manager here you will:
- Develop and execute a content strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms to grow followers, engagement, and reach.
- Plan, shoot, edit, and publish high-quality short-form videos (reels, Shorts, vlogs, documentaries) highlighting farm renovation progress, family life, sustainable projects, giveaways, and seasonal activities.
- Manage the full social media calendar, including weekly giveaways, live sessions, and timely posts tied to farm milestones or events (e.g. TT Races glamping).
- Optimise YouTube channel growth: thumbnails, titles, descriptions, tags, end screens, and audience retention strategies.
- Analyse performance metrics (engagement, growth, conversions) using platform analytics and recommend improvements.
- Handle community management: respond to comments/DMs, build relationships with followers, and collaborate with influencers or local partners.
- Support broader marketing efforts, including farm shop promotion, event tie-ins, and personal branding for the family's self-made journey.
- Work collaboratively but independently - take ownership of ideas and deliver results with minimal supervision.
- Stay up-to-date with social media trends, tools, and best practices relevant to lifestyle, farming, renovation, and family content.
The ideal candidate for the role of Social Media Manager will have:
- Proven experience managing social media accounts and growing audiences (portfolio or examples required).
- Strong competency in video shooting and editing (CapCut, Premiere Pro, DaVinci Resolve, or similar) - able to produce polished, engaging content quickly.
- Highly organised with excellent project management skills; able to work on your own initiative and meet deadlines.
- Creative storyteller with an eye for authentic, warm, family-friendly content that resonates with middle-aged and family audiences.
- Solid understanding of platform algorithms, SEO for YouTube/social, and growth tactics (giveaways, collaborations, virality).
- Full driving licence and access to transport.
Desirable:
- Experience with farm/lifestyle/renovation content or YouTube channel management.
- Knowledge of content scheduling tools (e.g. Later, Buffer, Hootsuite) and basic graphic design (Canva or Photoshop).
- An interest in sustainable living, smallholding, or family vlogging.
Locations
Social Media Manager in Crosby, Isle of Man employer: Orchard Recruitment Ltd
Orchard Recruitment Ltd is an excellent employer, offering a dynamic work culture that values collaboration and professional growth. With a focus on employee development, the company provides ample opportunities for training and advancement within the Trust and Corporate team, all while being situated in the vibrant United Kingdom, which enhances both personal and professional experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Crosby, Isle of Man
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Orchard Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Orchard Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Orchard Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Orchard Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Crosby, Isle of Man
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Orchard Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Orchard Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Orchard Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Orchard Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Orchard Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Orchard Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
