At a Glance
- Tasks: Create engaging digital content and run exciting campaigns to boost brand awareness.
- Company: Join Orchard Care Homes, a leader in exceptional care with big growth plans.
- Benefits: Enjoy a competitive salary, 25 days leave, and a hybrid work model.
- Other info: Opportunity for creative growth in a supportive environment with travel to care homes.
- Why this job: Be part of a dynamic team making a real impact in the care sector.
- Qualifications: Experience in digital marketing, Google Ads, and SEO is preferred.
The predicted salary is between 27450 - 27450 € per year.
Orchard Care Homes are seeking to appoint a Digital Marketing Executive to join our existing marketing team on a 10-month fixed term contract. With big plans for future growth, this is a fantastic time to join us!
Insight into the role
The Digital Marketing Executive will support the development and delivery of high-quality, shareable digital content and external campaigns that raise brand awareness and build advocacy with the Orchard Care Homes brand. Working closely with the team, you will be involved in a range of activities including:
- Production of external AV and photography content
- Developing and publishing engaging digital content (including delivery of Google Ad campaigns)
- Supporting our network of care homes with the promotion of their homes online (social media)
- Additional ad-hoc requests from other teams within the group
Reporting to the Group Head of Marketing & Communications, you will also support the monitoring and development of PPC advertising, paid social media and creating SEO-optimised content for the website to ensure our digital campaigns are successful and on-trend.
About You
- Google Ads experience and an understanding of SEO is preferred
- Experience of working across multiple digital channels and platforms across social and web
- A team player with a collaborative approach to work
- A creative eye, with a focus on delivering best-in-class content and continually striving for excellence
- Highly organised with a meticulous attention to detail
- A forward-thinking individual with a willingness to learn new skills
Your Skills And Experience
- Previous experience in a similar role
- Experienced writing engaging, shareable content with an understanding of SEO
- Excellent communication skills (verbal and written)
- Strong interpersonal skills and the ability to engage stakeholders
- Strong analytical skills
Due to the nature of this role, ad-hoc travel to care homes will be required and therefore a full UK driving licence and access to a car is essential.
What We Offer
- Annual salary of £27,450 (pro-rata to length of FTC)
- 25 days annual leave plus bank holidays
- Hybrid role, with the expectation to work in our head office in Harrogate as and when required
- Access to company supported pension scheme
Orchard Care Homes operates 23 care homes across the UK. Our homes have a strong reputation for excellent standards in care. Orchard Care Homes are the proud winners of the 2023 LaingBuisson award for Excellence in Large Residential Care.
Digital Marketing Executive in Harrogate employer: Orchard Care Homes
Orchard Care Homes is an exceptional employer, offering a vibrant work culture that prioritises employee growth and development. As a Digital Marketing Executive, you will be part of a dynamic team in a hybrid role based in Harrogate, where you can contribute to meaningful campaigns that enhance the lives of residents across our 23 care homes. With competitive benefits including a generous annual leave package and a supportive pension scheme, this is a fantastic opportunity to grow your career while making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Harrogate
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with current employees at Orchard Care Homes. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing work, especially anything related to Google Ads or SEO. This will give you an edge and demonstrate your creativity and expertise.
✨Tip Number 3
Be proactive! If you see a gap in their digital marketing strategy, don’t hesitate to mention it during your interview. This shows initiative and that you’re already thinking about how to contribute to the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Orchard Care Homes family.
We think you need these skills to ace Digital Marketing Executive in Harrogate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Google Ads, SEO, and any previous digital marketing roles. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can contribute to our team. Be sure to mention specific projects or achievements that demonstrate your creativity and attention to detail.
Showcase Your Digital Skills:Since this role involves creating engaging content and managing campaigns, include links to your portfolio or examples of your work. We love seeing what you've done in the past, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Orchard Care Homes
✨Know Your Digital Marketing Stuff
Make sure you brush up on your Google Ads and SEO knowledge before the interview. Be ready to discuss specific campaigns you've worked on and how you measured their success. This will show that you’re not just familiar with the tools, but you know how to use them effectively.
✨Show Off Your Creative Side
Prepare a portfolio of your best digital content, whether it’s social media posts, blog articles, or video campaigns. Bring examples that highlight your creativity and attention to detail. This will help you stand out as someone who can deliver best-in-class content.
✨Be a Team Player
Since this role involves collaboration with various teams, be ready to share examples of how you’ve successfully worked in a team environment. Highlight your interpersonal skills and how you’ve engaged stakeholders in past projects.
✨Ask Smart Questions
Prepare thoughtful questions about Orchard Care Homes’ marketing strategies and future growth plans. This shows your genuine interest in the company and helps you understand how you can contribute to their goals.
