Sales Director, Retail Planning in London

Location: London Contract: Full-time (Field Sales, Remote Working, and Office-Based). Salary: Competitive, and experience dependent, plus company pension, targeted bonus scheme, and 21 days holiday + bank holidays. ASAP Orbit Beers is an award-winning independent brewery producing a consistent, high-quality range of core beers and monthly specials. Our beers are inspired by European brewing heritage, with a passion for music and vinyl at the heart of everything we do. Orbit Beers is looking for an experienced and driven Sales Manager with 1–2 years’ FMCG sales experience, ideally within the drinks or craft beer industry. This is a hands-on role within a small, independent brewery, suited to someone who thrives on building relationships, winning great accounts, and shaping sales strategy in a fast-moving environment. You will take ownership of our sales performance, manage key accounts, and work closely with marketing, production, and operations to ensure sustainable, profitable growth — while staying true to Orbit’s values and quality-driven approach. This is a field-based sales role, focused on building strong relationships, managing key on and off-trade accounts, and identifying new business opportunities across London and the South East. You’ll work from home, from our brewery taproom, and out in trade, so excellent time management, organisation, and communication skills are essential. Manage and grow sales across London & the South East in a target-driven environment. Identify and convert new business opportunities into long-term customers. Build, maintain, and develop strong relationships with on- and off-trade accounts to secure listings, drive visibility, and optimise rate of sale. Plan and structure your week to maximise time in trade and account coverage, from pubs, restaurants, and hospitality groups to high-end bars and 5* Hotels. Ensure orders are recorded accurately, so that beer and POS are delivered on time. Deliver engaging brand training sessions and tastings within customer accounts. Accurately record activity and opportunities in Breww CRM, ensuring data is kept up to date, and contributing to weekly sales and marketing meetings. Deliver excellent levels of customer service across your account portfolio. Act as a brand ambassador at trade shows, festivals, and events (including evenings/weekends), and manage on-trade activations alongside the Marketing team. Develop expert knowledge of our beer range and the wider competitive industry landscape. 1–2 years’ field sales experience within FMCG (drinks industry preferred) and building new business in the on-trade. ~ Proven ability to work towards targets and generate sales. ~ Customer-centric, results-driven, and creative. ~ Excellent communication and relationship-building skills (face-to-face, phone, and email). ~ Strong time management and organisational skills. ~ Experience or strong knowledge of the craft beer industry. Existing on-trade network. A genuine interest in beer, music, and independent culture. Annual Bonus Scheme. Be a valued member of a collaborative, close-knit team of music and beer lovers. Free weekly beers in the taproom. Competitive salary and bonus scheme. Cycle to work scheme. Fresh coffee at the brewery from our friends at Old Spike Roastery.