Amazon Manager in Cardiff

One channel, full ownership. Strategy, agency and the P&L, reporting to Head of Brand Marketing & Ecommerce.

THE ROLE AT A GLANCE

Role snapshot

ROLE:Amazon Manager

REPORTS TO:Head of Brand Marketing and Ecommerce

TEAM:Marketing and Ecommerce. No direct reports at the outset. (Will manage Amazon agency)

LOCATION:UK or offshore

EMPLOYMENT:Full time, permanent

LEVEL:Mid to senior, individual contributor with full channel ownership

START:As soon as possible. Handover from the current Amazon cover runs to November 2026.

ROLLS UP TO:Ecommerce KPIs. Amazon Revenue and Amazon Contribution Margin feed directly into the Amazon line.

ABOUT PROMIXX

Why this role exists

PROMIXX is a premium performance shaker and drinkware brand, based in Cardiff. We sell direct, through retail and B2B partners, and on Amazon.

Amazon is a core channel

Amazon Revenue and Amazon Contribution Margin report into our Performance Review and into the Ecommerce KPIs. The channel needs one owner who runs it for profit, not only for sales.

Cover is ending

The current Amazon cover is partial and temporary, and it ends in November 2026. This hire takes full ownership and is handed the channel by the person currently covering it, once ramped.

PURPOSE AND SCOPE

What you own

You set the Amazon strategy, own the channel P&L relationship, and manage our Amazon agency, GNO, directly.

You own

• Amazon strategy: catalog, pricing, promotions and launch sequencing for new and existing SKUs
• The GNO/ agency relationship: strategy, briefing, review and accountability to target
• Amazon PPC, with VA execution support
• Monthly Amazon Revenue and CM reporting

You work through

• GNO, our Amazon agency
• VA support for PPC execution
• The offshore Designer for A+ content, listing imagery and the brand store
• Leadership, for direction, targets and escalation

LEVEL

This is a manager role. One channel, one agency relationship, no direct reports at the outset. It is a full-ownership role, hired at mid to senior experience, not a junior one.

RESPONSIBILITIES

What you will do

Channel strategy

• Own the Amazon strategy across catalog, pricing, promotions and launch sequencing
• Plan launches for new SKUs/ portfolio and relaunches for existing ones
• Set quarterly priorities against the PROMIXX VTO target and keep them current

Agency management

• Manage GNO agency end to end: brief, review performance, hold budget accountability
• Hold a QBR cadence and track deliverables on a simple agency scorecard
• Challenge the agency on results, and elevate when targets slip

Advertising efficiency

• Own ACOS and TACOS against target, working through GNO
• Direct PPC strategy and run it day to day, with VA execution support
• Keep paid from cannibalising organic demand

Listing and catalog health

• Keep content quality, A+ compliance and the brand store in good order
• Manage review and rating trends
• Watch IPI and inventory health, and flag stock risk early

Reporting

• Report Amazon Revenue and Amazon CM each month, using the existing Helium 10 Performance Review method or the GNO Sellerboard tool
• Explain the movement, not only the number, and bring a recommendation

Creative briefing

• Brief the offshore Designer on A+ content, listing imagery and the brand store
• Review work against brand standards before it goes live

Cross-functional liaison

• Operations: align stock, inbound and IPI health, and share the Amazon forecast so supply keeps pace with demand
• Finance: agree pricing, promotion and margin assumptions, and reconcile Amazon Revenue and CM for the monthly Performance Review
• Internal creative teams: work from approved templates for A+ content, listing imagery and the brand store, and request new templates where gaps exist
• Leadership: bring Amazon into strategy and into product development for new launches, from early planning to launch sequencing

What success looks like

What good looks like in the role. Targets are set with you after you join.

Results you will drive

• Grow Amazon revenue and contribution margin against plan.
• Keep advertising efficiency (ACOS and TACOS) on target.
• Grow organic sales and share of voice on priority keywords.

How you will run the channel

• Hold GNO to its deliverables and keep a regular review cadence.
• Keep listings, content, reviews and inventory health in good order.
• Report Amazon Revenue and CM each month, with clear commentary.

How you will work with others

• Be a reliable partner to Ops, Finance, internal creative and Leadership.
• Bring Amazon into strategy and into planning for new launches.

Your full scorecard, with targets and weightings, is agreed with the leadership when you join.

WHO WE ARE LOOKING FOR

The person

Essential

• At least 5 years of running Amazon seller accounts, ideally Vendor or Seller Central across UK and other marketplaces
• Proven record managing an Amazon agency to targets
• Hands-on PPC experience and fluency in ACOS and TACOS
• Comfortable owning a P&L view: revenue, margin and fees
• Strong with Helium 10 or comparable tools
• Clear written reporting and sound commercial judgement
• Able to brief creative work precisely and review it

Desirable

• Premium consumer goods, drinkware, fitness or DTC brand background
• Experience with Sellerboard
• Experience launching new SKUs on Amazon
• Brand Registry, A+ and brand store experience
• Experience working with offshore and VA teams
• Familiarity with Shopify and TikTok Shop channel dynamics

What we value

Calm, precise and commercial. You are accountable for the number and honest about it. You challenge the agency, and you write short, clear updates.

TOOLS AND WORKING PATTERN

How you work

Systems you will use

• Amazon Seller Central and Brand Analytics
• Helium 10: monthly P&L view, Keyword Tracker, listing tools
• Sellerboard, via GNO
• GNO agency reporting and our internal agency scorecard

Rhythm

• Monthly: Amazon Revenue and CM submitted for the Performance Review
• Regular agency reviews and a QBR cadence
• Ongoing: PPC, listing health and inventory checks

FIRST 90 DAYS

Ramp plan

30 Learn

• Handover from the current cover
• Learn the Helium 10 reporting method
• Meet GNO, the Designer, Ops, Finance and Leadership

60 Take over

• Lead the GNO review cycle
• Run PPC day to day
• Submit the first monthly Revenue and CM

90 Own

• Full ownership of the Amazon channel and the agency
• A written 6 month plan covering catalog, pricing, promotions and launches
• Scorecard, targets and baselines agreed with Neha

PACKAGE AND PROCESS

Package and hiring

Package

Competitive salary, benchmarked to a mid to senior Amazon channel owner.

Process

• Screening conversation with Head of Brand Marketing and Ecommerce
• Role discussion covering a channel review of our current Amazon position
• Practical exercise: a short Amazon P&L and agency review case
• Final conversation and references

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