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- Tasks: Lead regional marketing campaigns and collaborate with sales to drive growth.
- Company: Join Orange Logic, a pioneer in Digital Asset Management, focused on innovation and impact.
- Benefits: Enjoy competitive pay and the flexibility of a remote work environment.
- Why this job: Be part of a dynamic team that values creativity and delivers real value to clients.
- Qualifications: Bachelor's degree and 3-5 years in B2B SaaS marketing required.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
The predicted salary is between 28800 - 48000 £ per year.
At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact. Our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value.
The Field Marketing Manager will drive regional demand generation efforts to support the growth and awareness of Orange Logic’s product offerings across the EMEA region. This role focuses on planning and executing localized marketing campaigns, coordinating with sales teams, and building meaningful relationships with prospects and customers through on-the-ground efforts.
- Develop and execute regional marketing campaigns to drive pipeline growth and customer acquisition.
- Collaborate closely with the sales team to create personalized marketing plans aligned with regional sales goals.
- Manage field events, webinars, trade shows, and partner marketing activities to build brand awareness and generate leads.
- Conduct market research to identify regional opportunities and challenges.
- Develop strong relationships with local partners, influencers, and key customer accounts.
- Act as a brand ambassador at industry events, conferences, and networking opportunities.
- Measure and analyze the effectiveness of field marketing efforts, providing insights to improve future campaigns.
- Maintain regular communication with marketing leadership, presenting data-driven recommendations.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- ~3-5 years of marketing experience, ideally in B2B SaaS or DAM.
- Proven success in planning and executing field marketing campaigns.
- Strong project management and communication skills.
- Familiarity with tools like HubSpot, Marketo, and Salesforce.
- Willingness to travel frequently for field events.
We celebrate diversity and are committed to creating an inclusive environment for all our employees.
Field Marketing - Manager / Senior Manager employer: Orange Logic
Contact Detail:
Orange Logic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing - Manager / Senior Manager
✨Tip Number 1
Familiarise yourself with Orange Logic's products and the Digital Asset Management landscape. Understanding the nuances of their offerings will help you articulate how your marketing strategies can drive demand and align with their goals.
✨Tip Number 2
Network with professionals in the B2B SaaS and DAM sectors. Attend industry events, webinars, or local meetups to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Showcase your experience with tools like HubSpot, Marketo, and Salesforce during conversations. Being able to discuss specific campaigns you've executed using these platforms will demonstrate your hands-on expertise.
✨Tip Number 4
Prepare to discuss your approach to measuring and analysing marketing campaign effectiveness. Be ready to share examples of how you've used data to inform future strategies, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Field Marketing - Manager / Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, especially in B2B SaaS or DAM. Use specific examples of campaigns you've executed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with Orange Logic's mission. Mention your understanding of their products and how you can contribute to their growth in the EMEA region.
Showcase Your Skills: Highlight your project management and communication skills in both your CV and cover letter. Provide examples of how you've successfully collaborated with sales teams and managed events to drive brand awareness.
Research and Reflect: Before submitting your application, research Orange Logic and their market position. Reflect on how your background and skills can address their specific challenges and opportunities in the field marketing space.
How to prepare for a job interview at Orange Logic
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to field marketing, such as lead generation rates and campaign ROI. Be prepared to discuss how you've measured success in past campaigns and how you can apply that knowledge to Orange Logic's goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales teams, highlight your experience in cross-departmental collaboration. Share specific examples of how you've successfully aligned marketing strategies with sales objectives to drive results.
✨Demonstrate Industry Knowledge
Research the Digital Asset Management (DAM) industry and understand the challenges and opportunities within the EMEA region. Being able to speak knowledgeably about market trends will show your genuine interest in the role and the company.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific marketing challenges or events. Think through your approach to planning a campaign or managing a field event, and be ready to articulate your thought process clearly.
