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- Tasks: Lead regional marketing campaigns and collaborate with sales to drive customer engagement.
- Company: Join Orange Logic, a pioneer in Digital Asset Management, dedicated to innovation and impactful solutions.
- Benefits: Enjoy competitive pay and the flexibility of a remote work environment.
- Why this job: Be part of a dynamic team that values creativity and real-world impact in marketing.
- Qualifications: Bachelor's degree and 3-5 years in B2B marketing, preferably in SaaS or DAM.
- Other info: Frequent travel for events is required; embrace the chance to network and represent our brand.
The predicted salary is between 28800 - 48000 £ per year.
At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact. Our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value.
The Field Marketing Manager will drive regional demand generation efforts to support the growth and awareness of Orange Logic’s product offerings across the EMEA region. This role focuses on planning and executing localized marketing campaigns, coordinating with sales teams, and building meaningful relationships with prospects and customers through on-the-ground efforts.
Your Role at Orange Logic:
- Develop and execute regional marketing campaigns to drive pipeline growth and customer acquisition.
- Collaborate closely with the sales team to create personalized marketing plans aligned with regional sales goals.
- Manage field events, webinars, trade shows, and partner marketing activities to build brand awareness and generate leads.
- Conduct market research to identify regional opportunities and challenges.
- Gather and share customer insights to inform product positioning and messaging.
- Monitor competitive activity within the region to adjust strategies accordingly.
- Develop strong relationships with local partners, influencers, and key customer accounts.
- Act as a brand ambassador at industry events, conferences, and networking opportunities.
- Measure and analyze the effectiveness of field marketing efforts, providing insights to improve future campaigns.
- Maintain regular communication with marketing leadership, presenting data-driven recommendations.
Ideal Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5 years of marketing experience, ideally in B2B SaaS or DAM.
- Proven success in planning and executing field marketing campaigns.
- Strong project management and communication skills.
- Familiarity with tools like HubSpot, Marketo, and Salesforce.
- Willingness to travel frequently for field events.
Perks of joining the team:
- Competitive compensation
- Remote Work Environment
How to get started: If you’re excited by meaningful challenges and want to build something that matters, we encourage you to apply!
Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.
Contact Detail:
Orange Logic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital asset management and B2B marketing. This knowledge will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the field by attending industry events, webinars, or local meetups. Building relationships with people already working in marketing can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your project management skills by discussing specific campaigns you've executed in the past. Be prepared to share metrics that demonstrate your success in driving demand and generating leads.
✨Tip Number 4
Research Orange Logic's current marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and qualifications required for the Field Marketing Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant marketing experience, particularly in B2B SaaS or DAM. Use quantifiable achievements to demonstrate your success in previous roles, especially in planning and executing marketing campaigns.
Write a Strong Cover Letter: Your cover letter should express your enthusiasm for the role and the company. Highlight specific experiences that showcase your project management skills and ability to collaborate with sales teams. Make sure to mention any familiarity with tools like HubSpot, Marketo, and Salesforce.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at Orange Logic
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics relevant to field marketing, such as lead generation rates and campaign ROI. Be prepared to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales teams, highlight your experience in cross-departmental collaboration. Share specific examples of how you’ve successfully aligned marketing strategies with sales goals.
✨Demonstrate Industry Knowledge
Research Orange Logic and the Digital Asset Management industry thoroughly. Be ready to discuss current trends, challenges, and opportunities within the EMEA region that could impact their marketing efforts.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about past challenges you've faced in field marketing and how you overcame them, particularly in relation to event management and customer engagement.
