Marketing Director (Digital Specialist) in Reading

In this pivotal role, you will architect innovative demand generation and customer engagement programs, helping to share the digital vision for EMEA go-to-market activities and partner with regional Field Marketing and global channel activation teams for execution and optimisation. As a subject matter expert, you will help drive the transformation of Oracle’s digital marketing approach, influence, and support Field Marketing stakeholders, and set best practices that resonate across lines of business and geographies. Deep knowledge in B2B digital marketing and integrated campaigns, hands-on experience in media strategy planning is a must.

Responsibilities:

• Develop and oversee a unified digital and media strategy supporting pan-EMEA business objectives for demand generation, customer acquisition, and engagement.
• Act as strategic advisor to Regional Field Marketing leaders, ensuring holistic integration of digital tactics into regional GTM plans and campaigns.
• Own the vision and ensure the execution of large-scale multi-channel paid media and digital campaigns, including oversight of search and organic initiatives as needed.
• Collaborate with relevant teams and stakeholders to support and enhance SEO efforts, ensuring web content and campaigns achieve optimal visibility in search as part of a well-rounded digital strategy.
• Champion and drive the Campaign 360 process for EMEA, working cross-functionally to align stakeholders, integrate digital with multi-channel activities, and maximise campaign impact.
• Evangelise campaign and digital marketing best practices across EMEA marketing teams, fostering a culture of continuous improvement and high performance.
• Support the development of cohesive and integrated multi-channel activity plans designed to maximise lead pipeline and revenue development.
• Own the consolidation of campaign user journeys in partnership with team members in the EMEA Marketing COE team, regional field marketing, and global teams, ensuring engaging orchestration of content, events, and digital touchpoints.
• Identify, evaluate, and advocate for innovative digital technologies, solutions, and emerging trends to advance Oracle’s position in the market.
• Collaborate with Global Digital Media team on tactic development, publisher selection, campaign execution and performance optimisation.
• Build and maintain strategic relationships with key agency partners, media publishers, and technology vendors.
• Lead the development, standardisation, and scaling of digital marketing best practices across the region.
• Oversee digital performance analytics, conduct senior-level reviews, and make data-driven recommendations to achieve KPIs and pipeline targets.
• Mentor and support the development of digital marketing capabilities across the marketing team, supporting a culture of learning and high performance.
• Act as liaison with Global Marketing Services and Digital Media teams to convey regional digital strategy, priorities, and requirements to deliver against results.
• Communicate final digital and media strategic and plans verbally and visually to Field Marketing teams with the support of relevant activation teams.
• Collaborate with Global Audience specialists to leverage internal and external data to implement and optimise audience segmentation and targeting strategies to suit the various stages and activation of the user journey.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Business, or related field (advanced qualifications preferred).
• 12+ years of progressive digital and paid media marketing experience, including 6+ years leading B2B campaigns in complex, multi-region enterprises (agency and technology sector experience highly valued).
• Strong expertise in digital marketing channels (paid, earned, and owned), with working knowledge of SEO principles, strategies, and measurement.
• Advanced experience with marketing and analytics platforms such as Adobe Analytics, Eloqua, Unity, DemandBase, Terminus and SEO analytics tools (e.g., Google Search Console, SEMrush) is a plus.
• Track record of influencing senior executives and steering digital marketing transformation.
• Exceptional communication and stakeholder management skills.
• Demonstrated ability to innovate and deliver results in dynamic digital environments.
• Strong budget management and analytical capabilities.

Additional Requirements:

• Leadership and mentoring skills within marketing teams.
• Ability to operate independently and manage multiple projects across geographies.
• High attention to detail and proficiency in project management, proficiency with Wrike is a plus.
• Relocation is not available with this role.

Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.