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- Tasks: Lead demand generation and sales initiatives across EMEA for Oracle's HeatWave and ISV teams.
- Company: Join Oracle, a global leader in cloud technology and innovation.
- Benefits: Enjoy flexible work locations in London, Dubai, Amsterdam, or Málaga with competitive perks.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 15+ years in GTM strategy and demand generation, with strong analytical and stakeholder management skills.
- Other info: Proficiency in English is essential; additional languages are a bonus.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced, energetic, and motivated Field Engagement Marketing lead (FEMA) to join our EMEA Region FEMA, HeatWave & ISV Technology team. The position can be based in Dubai, Malaga, Amsterdam, or London. This role will be part of the EMEA FEMA team and will work closely with EMEA Regional HeatWave (HW) and ISV Leaders, as well as with local Field sales, Business Development Representatives, Presales regional teams, and local and regional Marketing teams.
The goal is to design, plan, and execute demand generation and sales initiatives to drive pipeline growth, meet goals, and generate revenue. The EMEA FEMA HW & ISV lead will support the GTM strategies of HeatWave and ISV Sales Leaders.
Key responsibilities include:- Proven experience in EMEA regions.
- Proactively identifying pipeline gaps and suggesting corrective actions.
- Planning and executing demand generation and sales initiatives.
- Monitoring ROI through strong governance and reporting.
The candidate must ensure alignment across all Oracle teams—local and regional Field HW, ISV sales, Business Development, Presales, and global HeatWave teams—to deliver regional plans effectively and achieve strong results.
The ideal candidate should have expertise and a proven track record in strategic planning, marketing, digital demand generation, and execution. Experience working with field sales teams, partners, and ISVs is essential, including digital strategies, C-level events, workshops, account planning, and ABM activities. Strong pipeline management skills and the ability to operate within a matrix organization are required.
The candidate should possess high energy, stakeholder management skills, and the ability to become a trusted advisor to executives and stakeholders, securing buy-in and support.
What you’ll bring:- 15+ years of GTM strategy, demand generation, marketing, planning, and execution experience in EMEA regions.
- Strong analytical, organizational skills, attention to detail, and a track record of driving planning and execution excellence with measurable results.
- Experience with lead management, pipeline processes, and reporting tools.
- Proven ability to work effectively in a matrix environment with various stakeholders.
- Self-motivated, proactive, and capable of inventing approaches and delivering results.
- Proficiency in English is required; additional regional languages are a plus.
- Be the trusted GTM advisor for EMEA HW & ISV leadership and sales management.
- Demonstrate thorough knowledge of Oracle Cloud Technology to build and execute demand generation plans and sales initiatives.
- Deliver on business goals by creating and executing GTM plans across all customer lifecycle phases, including awareness, consideration, engagement, and pipeline activities.
- Plan and execute integrated demand generation campaigns—digital, C-level events, executive RT, account-based activities, third-party events—to meet pipeline and revenue targets.
- Collaborate closely with EMEA HW & ISV leadership, FEMA teams, marketing, sales, Business Development, and Presales to ensure operational excellence and ROI of demand activities.
Field Engagement Marketing lead employer: Oracle
Contact Detail:
Oracle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Engagement Marketing lead
✨Tip Number 1
Network with professionals in the EMEA region who have experience in field engagement marketing. Attend industry events, webinars, and local meetups to connect with potential colleagues and learn about the latest trends in demand generation.
✨Tip Number 2
Familiarise yourself with Oracle Cloud Technology and its applications in marketing. Understanding the product will not only help you in interviews but also demonstrate your commitment to the role and the company.
✨Tip Number 3
Showcase your ability to work within a matrix organisation by highlighting past experiences where you successfully collaborated with multiple teams. This will be crucial in demonstrating your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven pipeline growth and executed successful demand generation campaigns in previous roles. Be ready to share measurable results to back up your claims.
We think you need these skills to ace Field Engagement Marketing lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in GTM strategy, demand generation, and marketing within the EMEA regions. Use specific examples that demonstrate your ability to drive pipeline growth and execute successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your proven track record in strategic planning and how your skills align with the responsibilities outlined in the job description.
Highlight Stakeholder Management Skills: In your application, emphasise your experience in managing stakeholders and working within a matrix organisation. Provide examples of how you've secured buy-in from executives and led cross-functional teams to achieve results.
Showcase Analytical Skills: Demonstrate your analytical abilities by including metrics or outcomes from previous roles. Highlight how you monitored ROI and used data to inform decision-making in your past marketing initiatives.
How to prepare for a job interview at Oracle
✨Showcase Your EMEA Experience
Make sure to highlight your experience in the EMEA regions during the interview. Discuss specific projects or initiatives you've led that demonstrate your understanding of the market dynamics and how you've successfully navigated them.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decision-making in your previous roles. Be ready to share examples of how you've monitored ROI and adjusted strategies based on analytical insights.
✨Emphasise Stakeholder Management
Since this role requires collaboration with various teams, be prepared to talk about your experience in managing stakeholders. Share examples of how you've built relationships and secured buy-in from executives and other key players.
✨Be Proactive and Innovative
The ideal candidate is self-motivated and capable of inventing new approaches. During the interview, discuss instances where you've taken the initiative to create solutions or improve processes, showcasing your proactive mindset.
