Business Generation Specialist in London

The way organisations buy has fundamentally changed. Buying groups are larger, more distributed, and involve multiple stakeholders across both business and technical functions. As a result, traditional lead generation approaches focused on volume and activity are delivering diminishing returns. Pipeline quality - not quantity - is now the primary constraint to growth. The Business Generation Specialist role has been designed in response to this shift. It moves away from a traditional SDR model towards a more commercially focused approach to early-stage engagement.

In this role, you will focus on understanding customer context, identifying relevant opportunities, and ensuring pipeline is aligned to real business needs. In practice, this means focusing less on activity and more on creating opportunities that are relevant, well-qualified, and capable of progressing. As a BGS, you will engage potential customers, understand their context, and help create pipeline with a clear path to revenue. You will work closely with Sales and Marketing to ensure opportunities are aligned to real business needs. This role builds a strong foundation in stakeholder engagement, discovery, and commercial thinking, with a clear pathway into broader sales roles.

• Generate ICP-aligned pipeline through targeted account engagement
• Analyse customer needs, business context, and priorities to identify opportunities
• Conduct structured discovery and qualification conversations
• Execute multi-channel outreach strategies tailored to accounts
• Engage multiple stakeholders across functions
• Maintain a strong understanding of Oracle solutions and value propositions
• Maintain accurate pipeline data within Oracle systems and tools
• Collaborate closely with Sales and Marketing to align pipeline
• Prioritise accounts and activities to maximise effectiveness
• Deliver against defined pipeline creation, quality, and conversion targets

• Commercial awareness
• Stakeholder engagement
• Communication
• Execution discipline
• Collaboration

• Relevant Sales/Business Development experience
• Strong communication skills
• Ability to work in a fast-paced environment

• Delivers qualified pipeline
• Builds capability
• Shows commercial awareness

Only Oracle brings together the data, infrastructure, applications, and expertise to power everything from industry innovations to life-saving care. And with AI embedded across our products and services, we help customers turn that promise into a better future for all. Discover your potential at a company leading the way in AI and cloud solutions that impact billions of lives.

True innovation starts when everyone is empowered to contribute. That’s why we’re committed to growing a workforce that promotes opportunities for all with competitive benefits that support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

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Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.