At a Glance
- Tasks: Craft innovative strategies that drive customer engagement and conversion.
- Company: Join a forward-thinking business focused on growth and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Dynamic role with a focus on data-driven decision making and collaboration.
- Why this job: Make a real impact by blending creativity with customer psychology.
- Qualifications: Experience in creative strategy and understanding of customer behaviour.
The Opportunity
I'm currently working with an innovative, growth-focused business that's looking to hire a Creative Strategist to join its expanding team. This is a fantastic opportunity for someone who sits at the intersection of marketing strategy, customer psychology, creative thinking and commercial performance. If you're passionate about understanding why customers behave the way they do and using that insight to shape high-performing campaigns, this could be the perfect next move.
Importantly, this is not a traditional copywriting, design or campaign management role. Instead, you'll be responsible for ensuring that creative thinking directly contributes to customer acquisition, conversion growth and commercial success.
About the Role
As Creative Strategist, you'll bridge the gap between acquisition strategy, customer behaviour, campaign development and creative execution. Working closely with senior stakeholders across growth, creative, UX, CRO and lifecycle teams, you'll develop strategic messaging frameworks and behavioural influence strategies that improve customer engagement and conversion performance across the entire demand journey.
Your focus will be on ensuring creative output is aligned with:
- Customer behaviour and psychology
- Acquisition economics
- Demand generation and capture
- Commercial objectives
- Conversion optimisation
This is a highly strategic role for someone who enjoys combining insight, creativity and performance marketing to drive measurable business results.
Key Responsibilities
- Creative Strategy & Messaging
- Develop commercially effective creative strategies aligned to acquisition goals
- Translate customer insights and behavioural data into compelling messaging directions
- Build strategic frameworks that guide creative execution across multiple channels
- Ensure messaging aligns with customer intent, psychology and business priorities
- Drive creative approaches that contribute to profitable customer acquisition
- Customer Behaviour & Psychology
- Analyse customer motivations, objections and decision-making behaviours
- Use behavioural insights to shape messaging and creative direction
- Identify key friction points throughout the customer journey
- Ensure creative strategies reflect real-world customer needs and decision drivers
- Campaign & Conversion Strategy
- Support the development of campaign concepts and messaging systems
- Create messaging frameworks designed to improve engagement and conversion
- Help shape how demand is created and captured through creative influence
- Improve campaign effectiveness through strategic customer understanding
- Testing & Optimisation
- Support structured testing programmes across messaging and creative performance
- Contribute to continuous experimentation and learning initiatives
- Refine creative strategies based on performance insights and customer behaviour
- Promote a culture of optimisation rather than one-off campaign thinking
- Cross-Functional Collaboration
- Partner closely with the Creative Director on narrative and campaign development
- Work alongside Growth Directors to shape strategic messaging direction
- Collaborate with UX, CRO and Lifecycle teams to improve customer influence
- Ensure creative strategy supports operational execution and ongoing optimisation
About You
We're looking for a commercially minded strategist who understands how creative thinking can influence customer behaviour and drive measurable business outcomes. You'll likely bring:
- Experience in creative strategy, growth marketing, customer acquisition or performance-focused marketing environments
- Strong understanding of customer psychology and behavioural influence
- Ability to translate insights and data into actionable creative direction
- Experience developing messaging frameworks and campaign strategies
- Excellent communication and stakeholder management skills
- A commercial mindset with a focus on measurable outcomes
- Understanding of conversion optimisation and customer journey principles
- A naturally curious approach to customer behaviour and decision-making
Why Join?
This is an opportunity to join a forward-thinking organisation that is building a modern creative strategy function focused on growth, performance and measurable impact. The role will continue to evolve, becoming increasingly:
- Data-informed
- AI-assisted
- Psychology-led
- Commercially measurable
- Fully integrated across the wider growth ecosystem
If you're excited by the idea of using creative strategy to drive customer acquisition and business growth, I'd love to hear from you.
Creative Strategist employer: Opus Recruitment Solutions
Opus Recruitment Solutions is an excellent employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. With opportunities to work on high-profile projects across major UK cities, employees benefit from a hybrid working model that promotes work-life balance while engaging in meaningful work that makes a difference. The company values innovation and collaboration, ensuring that every team member can contribute to creating accessible and scalable solutions.
Contact Details:
Opus Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Opus Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Opus Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Opus Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Opus Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Opus Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Opus Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Opus Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Opus Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Opus Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Opus Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
