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- Tasks: Promote and sell specialist machinery across the UK while managing key accounts.
- Company: Established UK supplier of high-quality capital equipment with a supportive culture.
- Benefits: Competitive salary, commission structure, company car, and 25 days holiday.
- Other info: Dynamic role with opportunities for travel and long-term career progression.
- Why this job: Join a high-performing team and develop your sales career with full training and mentorship.
- Qualifications: Background in equipment sales or eagerness to learn about capital equipment sales.
The predicted salary is between 36000 - 42000 £ per year.
We are currently recruiting for an Area Sales Executive on behalf of a well-established and growing UK supplier of specialist equipment. This is an excellent opportunity for a driven individual with a background in equipment sales, or someone looking to develop a career in capital equipment sales.
The successful candidate will be joining a supportive and high-performing sales team, with full training, mentorship, and development provided. The business is committed to investing in the right individual and offering long-term career progression.
The Role
The Area Sales Executive will be responsible for promoting and selling a range of specialist machinery and equipment across the UK, with a focus on designated product lines and regional coverage. You will play a key role within the wider sales function, taking ownership of key accounts and contributing across the full sales cycle. While the role offers a high level of autonomy, you will report directly to the Sales Director and initially receive close support and mentoring to ensure a strong onboarding and development period.
There will be a balance of maintaining and growing existing customer relationships, alongside identifying and developing new business opportunities across untapped markets.
Training & Development
A structured training programme will be provided, combining both office and field-based learning. This will include:
- Product and application training
- Accompanied customer visits
- Supplier training and visits
- CRM system training
- Internal processes and sales reporting
- Defined projects, targets and objectives
Key Responsibilities
- Market research and new business development
- Telephone prospecting and outreach
- Customer visits and relationship management
- Regular client meetings and on-site engagement
- Achieving required levels of customer visits per week
- Managing time effectively to meet sales and profitability targets
- Organising and supporting customer trials, including delivery, installation, and training
- Sending product introductions and marketing literature
- Targeted email and direct mail campaigns with follow-up activity
- Liaising with suppliers on specific projects
- Using CRM systems to manage activity and pipeline
- Providing weekly and monthly sales reports and updates
The business is a long-established and respected UK supplier of specialist capital equipment, working with a wide range of established clients across multiple industries. They represent a portfolio of leading European manufacturers and are known for delivering high-quality equipment solutions and strong customer support.
Package
- Basic salary: £36,000
- On-target earnings (OTE): approx. £42,000
- Commission structure plus performance bonus
- Company car (initially pool car during probation, with review thereafter)
- Mobile phone and laptop for business use
- 25 days holiday including Christmas shutdown
- Office-based role in Stowmarket, with regular UK travel
Area Sales Executive in Stowmarket employer: Opus People Solutions Ltd
Contact Detail:
Opus People Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Executive in Stowmarket
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you would handle objections or close a deal. Being ready to demonstrate your skills can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Area Sales Executive in Stowmarket
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Executive role. Highlight your experience in equipment sales or any relevant skills that show you're ready to dive into capital equipment sales. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our needs. Be genuine and let us know what excites you about joining our supportive sales team.
Showcase Your Achievements: When detailing your past experiences, focus on your achievements. Use numbers and examples to demonstrate how you've successfully managed accounts or developed new business opportunities. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Opus People Solutions Ltd
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of the specialist machinery and equipment the company offers. Research their product lines and be ready to discuss how they can benefit potential clients. This will show your enthusiasm and readiness to hit the ground running.
✨Demonstrate Your Sales Skills
Prepare to share specific examples from your past experiences that highlight your sales achievements. Whether it’s closing a tough deal or successfully managing key accounts, having concrete stories will help illustrate your capabilities and fit for the role.
✨Showcase Your Relationship Management Abilities
Since maintaining and growing customer relationships is crucial, think of ways to demonstrate your interpersonal skills. Be ready to discuss how you've built rapport with clients in the past and how you plan to do the same in this new role.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the training programme, the team dynamics, or the company's growth plans. This not only shows your interest but also helps you gauge if the company is the right fit for you.