Country Manager - UK in London

AppliedAI is a pioneering AI technology company headquartered in Abu Dhabi, committed to innovation and excellence in artificial intelligence solutions in regulated industries such as healthcare, insurance, government, and financial services.

As Country Manager, you will serve as AppliedAI's full commercial and operational owner in the UK market. This role demands exceptional commercial leadership, deep local market expertise, a thorough understanding of enterprise sales and deployment in regulated industries, and the ability to align in-country strategy with global business objectives. The ideal candidate will have a strong background in enterprise B2B technology sales and market development, with experience operating at Director or VP level in high-growth, high-stakes environments.

• Market Entry & Revenue Growth
  • Own the full country P&L pipeline, bookings, revenue, and net revenue retention.
  • Define and execute a go-to-market strategy calibrated to your market's regulatory environment, buying dynamics, and target verticals (banking, healthcare, insurance, energy, government).
  • Source, qualify, and close enterprise deals with large organisations; actively manage a pipeline of $500K–$5M+ opportunities.
  • Lead commercial negotiations end-to-end and drive deals through complex, multi-stakeholder procurement processes.
• Customer Success & Expansion
  • Partner with AppliedAI's deployment team to move customers from pilot to full Opus production driving the transition from experimentation to measurable, auditable outcomes.
  • Own customer health metrics across your portfolio and proactively drive net revenue retention and expansion.
  • Identify and convert upsell opportunities as customers extend Opus into adjacent workflows and business units.
  • Build and sustain C-suite relationships across all key accounts; be the executive contact when things need to move.
• Team Building & Operations
  • Recruit, lead, and develop your in-country team across sales, pre-sales, solutions engineering, and customer success.
  • Establish local operating rhythms, hiring plans, and performance benchmarks aligned to AppliedAI's global standards.
  • Navigate local employment law, entity requirements, data residency obligations, and sector-specific compliance frameworks with support from HQ.
  • Represent AppliedAI at industry events, with regulators, and in government forums relevant to AI adoption in regulated industries.
• Strategic Intelligence & Global Collaboration
  • Feed market-specific intelligence competitor moves, regulatory shifts, vertical pain points directly into product roadmap and leadership decision-making.
  • Shape Opus localisation priorities: compliance configurations, data sovereignty requirements, and workflow adaptation per market.
  • Collaborate with Country Manager peers across EMEA, APAC, and the Americas to share playbooks, pipeline intelligence, and cross-border opportunities.
  • Contribute to AppliedAI's global GTM strategy as a senior voice from the field.

• Experience:
  • Significant enterprise B2B experience, with at least prior experience in a senior commercial or country leadership role.
  • Proven track record of closing complex, multi-stakeholder enterprise software or technology deals particularly in regulated verticals (banking, healthcare, insurance, energy, or government).
  • Experience building and scaling teams from the ground up in a high-growth, resource-constrained environment.
  • Prior experience in a 0-to-1 market entry or first-country-hire role at a scaling B2B software company is strongly preferred.
  • Background in enterprise AI, workflow automation, intelligent document processing, BPO transformation, or RPA is highly valued.
• Skills:
  • Deep in-market knowledge enterprise networks, regulatory context, cultural buying dynamics, and competitive landscape for your territory.
  • Commercially sharp: able to build a business case, manage a P&L, and translate data into clear, confident decisions.
  • Strong executive presence; equally comfortable navigating procurement, legal, compliance, and the C-suite in the same deal cycle.
  • Excellent organisational and multitasking skills with the ability to prioritise across a complex, multi-stakeholder environment.
  • Strong interpersonal and communication skills written, verbal, and executive-level presentation.
  • Ability to handle commercially sensitive information with discretion and professionalism.
  • Thrives in a fast-paced, high-ambiguity environment and navigates uncertainty with urgency and composure.
  • Comfortable operating autonomously while remaining tightly aligned to global business objectives.
  • Willingness to travel extensively estimated 30–50% across market, customer sites, and global hubs.
• Education:
  • Bachelor's degree in Business, Technology, Engineering, or a related field. An MBA or equivalent postgraduate qualification is a plus.

Opportunity to work with a high-growth AI technology company. Collaborative and innovative work environment. Growing, entrepreneurial and forward-thinking culture. Career growth and professional development opportunities.