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- Tasks: Manage and optimise paid media campaigns across various platforms to boost performance.
- Company: Join a dynamic team in Cardiff focused on innovative digital marketing strategies.
- Benefits: Enjoy competitive salary, private medical cover, flexitime, and fun team socials.
- Why this job: Make a real impact in the fast-paced world of paid media marketing.
- Qualifications: Experience in campaign management and strong analytical skills required.
- Other info: Great opportunities for career growth and development in a supportive environment.
The predicted salary is between 28000 - 42000 £ per year.
We are hiring two Paid Media Specialists to join the Paid Media team. The role focuses on hands-on campaign management and optimisation across Paid Search and Paid Social, improving performance through structured testing, analysis and optimisation.
Location: Cardiff CF10 (fully onsite, no hybrid)
Salary: £35,000 - £50,000 DOE
Hours: 37.5 hours per week, Monday - Friday
Schedule: Flexitime between 6am and 8pm (no core hours)
BENEFITS SNAPSHOT
- Approximate value £7,000+ annually
- Two paid weeks off over Christmas and New Year
- Birthday and work-anniversary paid leave
- Bupa private medical and dental cover (post-probation)
- Free city-centre parking (~£1,600 value)
- Enhanced pension contribution and annual pay review
- Monthly takeaway Fridays, Employee of the Month awards and regular socials
EXPERIENCE RANGE
- Paid Media Specialist (IC2)
- 1-3 years paid media experience
- Manages campaigns independently day-to-day
- Seeks input on larger tactical or structural changes
- Focus on execution and optimisation
- Senior Paid Media Specialist (IC3)
- 3-5+ years Paid Media experience
- Identifies optimisation opportunities independently
- Proposes data-led improvements and testing approaches
- Provides technical guidance within the team
ESSENTIAL CANDIDATE CRITERIA
- Paid Media Experience
- Hands-on campaign management experience across both Paid Search and Paid Social (candidates may specialise more heavily in one channel).
- Relevant platforms typically include:
- Google Ads
- Microsoft Ads
- Meta (Facebook / Instagram)
- TikTok or other paid social platforms
- Strong analytical ability using campaign data
- Experience improving CPA, ROAS or conversion efficiency
- Structured optimisation and testing approaches
- Ability to diagnose performance issues such as targeting inefficiencies, rising CPCs or declining conversion rates
- Confidence explaining optimisation decisions and trade-offs
- Structured, analytical problem solving
- Evidence-led optimisation decisions
- Organised campaign management
- Effective collaboration with marketing, SEO and creative teams
- Comfort working in fast-paced performance environments
DESIRABLE EXPERIENCE
- Google Ads or Microsoft Advertising certifications
- Automation tools, scripts or AI-driven optimisation
- Experience with GA4, Looker Studio or Google Tag Manager
- Performance marketing environments with clear ROI targets
Paid Media Specialist in Cardiff employer: Opus Enterprise Ltd T/A Real Recruitment
Contact Detail:
Opus Enterprise Ltd T/A Real Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local meetups, or join online forums. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your hands-on experience with Paid Search and Paid Social, so make it visually appealing and data-driven.
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign management and optimisation. Be ready to discuss specific examples of how you've improved performance and tackled challenges in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Paid Media Specialist in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your hands-on campaign management experience and any specific achievements in Paid Search and Paid Social that align with what we’re looking for.
Show Off Your Analytical Skills: We want to see your strong analytical ability in action! Include examples of how you've used data to improve CPA, ROAS, or conversion efficiency in past campaigns. This will help us understand your performance capability.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your experience and skills quickly. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow the process!
How to prepare for a job interview at Opus Enterprise Ltd T/A Real Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the platforms mentioned in the job description, like Google Ads and Meta. Brush up on recent updates or features that could impact campaign performance, as this shows you're proactive and engaged with the industry.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've improved CPA or ROAS through structured testing and optimisation. Use data to back up your claims, as this will demonstrate your analytical ability and problem-solving skills.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle common campaign issues, such as rising CPCs or declining conversion rates. Think through your approach beforehand so you can articulate your thought process clearly during the interview.
✨Highlight Collaboration Experience
Since the role involves working closely with marketing, SEO, and creative teams, be prepared to share examples of successful collaborations. This will show that you can work effectively in a team and contribute to a positive work environment.