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For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms to boost performance.
- Company: Join a dynamic team in Cardiff focused on innovative digital marketing strategies.
- Benefits: Enjoy competitive salary, private medical cover, and flexible working hours.
- Why this job: Make a real impact in the fast-paced world of paid media marketing.
- Qualifications: Experience in campaign management and strong analytical skills required.
- Other info: Great opportunities for career growth and regular team socials.
The predicted salary is between 28000 - 42000 £ per year.
We are hiring two Paid Media Specialists to join the Paid Media team. The role focuses on hands-on campaign management and optimisation across Paid Search and Paid Social, improving performance through structured testing, analysis and optimisation. We are looking for technically capable practitioners who can diagnose campaign issues and drive measurable improvements in performance.
Location: Cardiff CF10 (fully onsite, no hybrid)
Salary: £35,000 - £50,000 DOE
Hours: 37.5 hours per week, Monday - Friday
Schedule: Flexitime between 6am and 8pm (no core hours)
BENEFITS SNAPSHOT
- Approximate value £7,000 annually
- Two paid weeks off over Christmas and New Year
- Birthday and work-anniversary paid leave
- Bupa private medical and dental cover (post-probation)
- Free city-centre parking (~£1,600 value)
- Enhanced pension contribution and annual pay review
- Monthly takeaway Fridays, Employee of the Month awards and regular socials
EXPERIENCE RANGE
- Paid Media Specialist (IC2): 1-3 years paid media experience, manages campaigns independently day-to-day, seeks input on larger tactical or structural changes, focus on execution and optimisation.
- Senior Paid Media Specialist (IC3): 3-5 years Paid Media experience, identifies optimisation opportunities independently, proposes data-led improvements and testing approaches, provides technical guidance within the team.
ESSENTIAL CANDIDATE CRITERIA
- Paid Media Experience: Hands-on campaign management experience across both Paid Search and Paid Social (candidates may specialise more heavily in one channel). Relevant platforms typically include: Google Ads, Microsoft Ads, Meta (Facebook / Instagram), TikTok or other paid social platforms.
- Performance Capability: Strong analytical ability using campaign data, experience improving CPA, ROAS or conversion efficiency, structured optimisation and testing approaches, ability to diagnose performance issues such as targeting inefficiencies, rising CPCs or declining conversion rates, confidence explaining optimisation decisions and trade-offs.
- Soft Skills: Structured, analytical problem solving, evidence-led optimisation decisions, organised campaign management, effective collaboration with marketing, SEO and creative teams, comfort working in fast-paced performance environments.
DESIRABLE EXPERIENCE
- Google Ads or Microsoft Advertising certifications
- Automation tools, scripts or AI-driven optimisation
- Experience with GA4, Looker Studio or Google Tag Manager
- Performance marketing environments with clear ROI targets
Locations
Paid Media Specialist in Cardiff, Wales employer: Opus Enterprise Ltd T/A Real Recruitment
Contact Detail:
Opus Enterprise Ltd T/A Real Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in Cardiff, Wales
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local meetups, or join online forums. You never know who might have a lead on that perfect Paid Media Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaign management and optimisation work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've improved CPA or ROAS in past campaigns. We want to see your problem-solving prowess in action!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Paid Media Specialist in Cardiff, Wales
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on campaign management experience in both Paid Search and Paid Social. We want to see how you've tackled performance issues and driven improvements, so don’t hold back on the details!
Be Data-Driven: Since we’re all about performance, include specific examples of how you’ve used data to optimise campaigns. Mention any improvements in CPA, ROAS, or conversion rates to really make your application stand out.
Keep It Organised: Structure your application clearly. Use headings and bullet points where necessary to make it easy for us to read. We love a well-organised candidate who can manage campaigns effectively!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Opus Enterprise Ltd T/A Real Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the platforms mentioned in the job description, like Google Ads and Meta. Brush up on recent updates or features that could impact campaign performance, as this shows you're proactive and knowledgeable.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've improved CPA or ROAS through structured testing and optimisation. Use data to back up your claims, as this will demonstrate your analytical ability and problem-solving skills.
✨Be Ready to Diagnose Issues
Think of common campaign issues like rising CPCs or declining conversion rates and how you’ve tackled them in the past. Being able to articulate your thought process in diagnosing these problems will impress the interviewers.
✨Collaboration is Key
Highlight your experience working with marketing, SEO, and creative teams. Share examples of how effective collaboration has led to successful campaigns, as this role requires strong teamwork in a fast-paced environment.