At a Glance
- Tasks: Plan and execute digital marketing campaigns to drive growth and engagement.
- Company: Join Opus 2, a global leader in legal software and services.
- Benefits: Enjoy flexible working, health insurance, and generous holiday allowance.
- Other info: Collaborative culture with opportunities for professional development and career growth.
- Why this job: Make an impact in a dynamic environment with innovative digital strategies.
- Qualifications: 5+ years in B2B digital marketing, especially in paid social and programmatic advertising.
The predicted salary is between 60750 - 74250 £ per year.
Description
The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth.
You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels — including Linked In advertising, Demandbase ABM, display, and email — to engage target accounts and move prospects through the buyer's journey.
- What you'll be doing
- Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
- Own and optimize Linked In advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
- Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
- Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
- Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
- Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
- Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
- Deploy digital marketing strategy to accelerate in-pipeline opportunities
- Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
- Stay current on digital marketing trends, platform updates (Linked In, Demandbase), and emerging best practices
Requirements
What we're looking for in you
- 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in Saa S
- Hands-on expertise with Linked In Business Manager — building, managing, and optimizing campaigns across all Linked In ad formats and reporting on pipeline influence
- Hands-on experience with Demandbase or a comparable ABM platform (e. g., 6sense), including intent data, journey stages, and account-targeted display advertising
- Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
- Experience with marketing automation and CRM platforms (e. g., Hub Spot, Salesforce) for lead nurture, reporting, and campaign attribution
- Strong analytical skills — comfortable working with campaign dashboards, conversion data, and performance reporting
- Expert at developing and executing integrated marketing plans that combine digital and field tactics
- Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
- Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
- Bachelor's degree in marketing, business, or a related field, or equivalent work experience
Benefits
Working for Opus 2
Opus 2 is a global leader in legal software and services, trusted partner of the world’s leading legal teams.
All our achievements are underpinned by our unique culture where our people are our most valuable asset.
Working at Opus 2, you’ll receive
- Contributory pension plan.
- 26 days annual holidays, flexible working, and length of service entitlement.
- Health Insurance.
- Loyalty Share Scheme.
- Enhanced Maternity and Paternity.
- Employee Assistance Programme.
- Electric Vehicle Salary Sacrifice.
- Cycle to Work Scheme.
- Calm and Mindfulness sessions.
- A day of leave to volunteer for charity or dependent cover.
- Accessible and modern office space and regular company social events.
Digital Campaign Manager in London employer: Opus 2
At Opus 2, we pride ourselves on being a global leader in legal software and services, offering a vibrant work culture that values our employees as our greatest asset. As a Digital Campaign Manager, you will benefit from a supportive environment that fosters professional growth, flexible working arrangements, and a comprehensive benefits package, including health insurance and a contributory pension plan. Join us in our modern office space where collaboration thrives, and enjoy unique perks like mindfulness sessions and volunteer leave, making your work experience both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Opus 2 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Opus 2 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Opus 2 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Opus 2. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Opus 2. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Opus 2:Show us that you’ve done your homework! In your application, briefly mention what you admire about Opus 2’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Opus 2
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Opus 2 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Opus 2, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
