Event Marketing Manager (Leeds)

Here at Optum, we are excited to share that we are currently recruiting for an Events and Marketing Manager to join us on a permanent basis. Working with our customers, we are leading the way in the delivery of patient-centred, connected, digitally enabled health and care services. Our customers and partners are using our solutions in all health and care settings, from GP surgeries and community care to high street pharmacies, hospitals, clinics, not-for-profit organisations, and specialist services. We are committed to developing the next generation of healthcare technology that will truly make a difference.

What you’ll do

As part of our dynamic team, you will play a vital role in supporting customer retention, driving market growth, and elevating brand positioning. You will plan, contribute to, and deliver integrated marketing campaigns while ensuring the successful execution of our events and conference program. This position is perfect for a highly organised and creative individual who is passionate about clear communication and possesses a flair for storytelling. This position will involve both marketing implementation and support for events.

Other key responsibilities and accountabilities will include:

• Marketing: Develop and carry out marketing campaigns that build brand awareness, generate leads, and increase customer engagement. Write clear and engaging copy that appeals to audiences on different marketing channels, including digital and traditional media. Work closely with teams from sales, product development, and customer communications to ensure marketing efforts support business goals. Communicate with both internal and external stakeholders to maintain consistent messaging and a strong brand image.
• Events: Plan and manage impactful webinars and user group meetings that offer valuable insights and build community. Create engaging messages and promotional strategies to make each event successful and memorable. Prepare event kits for conferences and help set up event spaces and booths.

Who You’ll Be

We want to make sure you’re set for success, so the key skills and experience we’re looking for are below:

• A strong understanding of marketing principles, digital marketing, and content creation.
• Exceptional communication and copywriting skills, enabling you to convey complex messages in simple terms while considering the target audience and the desired outcomes.
• Experience in creating content across various channels is an advantage.
• Proficiency in using or learning technology such as content management systems and marketing platforms.
• Knowledge of health technology or the NHS is advantageous but not essential.
• Experience with large-scale conferences would also be beneficial.

If you are eager to join an organisation where you have more than just a job, but an opportunity to add value and develop yourself further, then apply today!

About us

Optum is a global organisation that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale.

Equality, Diversity, and Inclusion

At Optum, we are committed to providing an inclusive, equitable culture where people feel able to bring their whole selves to work and to reach their full potential. This is a foundation stone of Optum, anchoring the employee cycle from recruitment through to ongoing personal development and genuine, continuous two-way employee engagement, supported by our company values which determine everything we do. Optum is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of race, colour, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law. We will always work to accommodate individual needs during your application journey. If you require any adjustments, please advise the talent team.