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For Companies At a Glance
- Tasks: Drive go-to-market strategies and lead product launches across EMEA markets.
- Company: Join Optro, a top-rated tech company transforming audit and risk management.
- Benefits: $200/month for personal growth, comprehensive health coverage, and flexible vacation.
- Other info: Collaborative culture with opportunities for career growth and team events.
- Why this job: Be a key player in a fast-growing SaaS company and make a real impact.
- Qualifications: 10+ years in Product Marketing with a focus on B2B SaaS and EMEA markets.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Who We Are
Having surpassed $300M ARR and continuing to grow, Optro is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award‑winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top‑rated on G2.com and Gartner Peer Insights.
At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest‑growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!
Why This Role is Exciting
Optro is seeking a marketing leader to fill our Senior Product Marketing Manager, International position and play a critical role in defining and executing go‑to‑market strategies for our EMEA markets. This is a high‑impact individual contributor role at the senior level, responsible for driving strategic positioning, messaging, and GTM execution for our mature markets, as well as our emerging markets. As a Sr. PMM, you will be the primary business partner for product, sales, and marketing leadership, influencing strategic initiatives that drive market leadership, customer adoption, and revenue growth. You will lead high‑visibility projects and partner cross‑functionally to ensure we deliver compelling value to the market. If you are a strategic thinker, expert storyteller, and execution‑focused leader who thrives in fast‑paced environments and enjoys solving complex go‑to‑market challenges, this role is for you.
Location
This is a hybrid role, with a requirement of 1‑2 days in the London‑based HQ.
Key Responsibilities
- Own and drive the go‑to‑market strategy for Optro's Platform across EMEA markets, aligning with business objectives and revenue targets.
- Lead localized GTM and product readiness for emerging markets.
- Develop and refine category‑defining messaging and positioning that differentiates Optro in the market and resonates with key audiences, from audit and GRC professionals.
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
- Lead product launches and growth initiatives end‑to‑end, ensuring successful adoption, expansion, and retention.
- Create high‑impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
- Act as an internal thought leader and evangelist, educating cross‑functional teams and ensuring consistent messaging across all channels.
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
- Conduct in‑depth customer, competitor, and market research, translating insights into actionable strategies.
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of Optro, and provide insights on competitors, customer drivers and growth levers.
Attributes for a Successful Candidate
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
- Extensive experience in establishing market‑share across EMEA markets is a must‑have.
- Experience in GRC/Audit GTM roles is strongly preferred.
- Experience working in high‑growth B2B SaaS environments, ideally in a leadership‑level IC capacity.
- A compelling presenter with the ability to both develop high‑impact content and lead high‑level discussions.
- Strong strategic thinking and problem‑solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C‑level audiences.
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision‑making.
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy in executing large‑scale initiatives.
- A second European language is a plus (German/French get extra brownie points).
Our Company Values
- Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
- Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
- Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
- Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
- Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
Perks
- Launch a career at one of the fastest‑growing SaaS companies in North America!
- Live your best life (LYBL)! $200/mo for anything that enhances your life.
- Comprehensive employee health coverage (all locations).
- 401K with match (US) or pension with match (UK).
- Competitive compensation & bonus program.
- Flexible Vacation (US exempt & CA) or 25 days (UK).
- Time off for your birthday & volunteering.
- Employee resource groups.
- Opportunities for team and company‑wide get‑togethers!
- Perks may vary based on eligibility/location.
Background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information. We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.
Senior Product Marketing Manager, International employer: Optro
Contact Detail:
Optro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, International
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially for a role as dynamic as Senior Product Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Optro and contributing to our mission.
We think you need these skills to ace Senior Product Marketing Manager, International
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in EMEA markets, and show how your skills align with our values at Optro.
Showcase Your Storytelling Skills: As a marketing leader, your ability to craft compelling narratives is key. Use your application to demonstrate your storytelling prowess—whether it’s through your achievements or how you present your experiences.
Be Data-Driven: We love candidates who can leverage data to inform decisions. Include examples of how you've used market research and analytics in your previous roles to drive successful go-to-market strategies.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Optro
✨Know Your Market
Before the interview, dive deep into Optro's position in the audit, risk, ESG, and InfoSec markets. Understand their competitors and what makes their platform unique. This knowledge will help you articulate how your experience aligns with their goals and how you can contribute to their growth.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss how you can translate complex product features into relatable benefits for customers, especially for C-level audiences.
✨Demonstrate Strategic Thinking
Optro is looking for someone who can drive strategic initiatives. Come prepared with examples of past projects where you identified market opportunities and executed successful go-to-market strategies. Highlight your analytical mindset and how you've used data to inform decisions.
✨Emphasise Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated across departments like Sales, Product, and Marketing. Show how you can influence and align stakeholders towards common goals, reflecting Optro's value of 'Win, together'.