At a Glance
- Tasks: Lead partner marketing initiatives across EMEA, driving growth and engagement with strategic partners.
- Company: Join Optro, a dynamic tech company focused on international expansion through partnerships.
- Benefits: Enjoy generous paid time off, health benefits, and professional development opportunities.
- Other info: Collaborative culture with a focus on community impact and personal well-being.
- Why this job: Make a significant impact in a high-profile leadership role within a fast-paced environment.
- Qualifications: 10+ years in Partner Marketing with strong storytelling and campaign management skills.
The predicted salary is between 75600 - 92400 £ per year.
Optro is seeking a marketer leader for the Senior Manager, EMEA Partner Marketing position. This is a newly created, highly strategic role with cross-company visibility. You will own building a programmatic, growth-oriented partner marketing function across the EMEA region that drives further acceleration of Optro’s international expansion with and through partners.
You will be responsible for full-cycle partner marketing for Optro’s expanding EMEA ecosystem, including with advisory firms, solution providers, hyperscalers and technology partners, increasing strategic partner engagement and measurable pipeline and bookings growth. In close collaboration with the Alliances, Regional Marketing and Regional Sales teams, you will execute on tightly coordinated regional growth plans and to-, through- and with-partner marketing activities including EMEA partner marketing enablement, partner activations, localized partner asset and campaign creation, and partner field event management. The role reports to the Director of Partner Marketing.
If you enjoy being a hands-on, “strategy-through-execution” partner marketer, are skilled at generating demand with different partner types and across different EMEA sub-regions, thrive in fast-paced environments and would enjoy a high-profile leadership opportunity where you can directly make a significant impact on business acceleration through partner-led growth, then this role is for you.
Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation. Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed.
Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans. Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan.
Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs. As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets.
Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas. Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives.
Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement. Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace.
Benefits
- Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
- Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
- Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
- Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
- Professional development: Continuously grow through development workshops, mentoring programs, and more.
- Community impact: We partner with communities to provide services in addition to sponsoring our own events.
- Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
- Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
Qualifications
- 10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS.
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
- Experience in GRC/Audit GTM roles is a plus.
- Expert in MDF management, including workflows and reporting.
- Impressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologies.
- Strong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholders.
- Significant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partners.
- High degree of ownership, accountability, and autonomy in executing complex, deadline-driven projects.
- Proven track record designing and executing a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliver measurable pipeline and revenue.
- Understanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scale.
- Exceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers.
Senior Manager of Partner Marketing (EMEA) employer: Optro
Optro is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a People Business Partner in London, you'll play a pivotal role in shaping the employee experience across EMEA and APAC while enjoying comprehensive health coverage, a competitive compensation package, and generous annual leave. With a strong focus on personal growth and community engagement, Optro empowers its employees to thrive both professionally and personally in one of the fastest-growing SaaS companies globally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Partner Marketing (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Optro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Optro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Optro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Optro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager of Partner Marketing (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Optro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Optro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Optro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Optro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Optro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Optro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
