At a Glance
- Tasks: Lead and coach a dynamic sales team to drive enterprise software sales across EMEA.
- Company: Join a fast-growing tech company focused on innovation and customer success.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Embrace a culture of resilience, innovation, and teamwork while working from our London office.
- Why this job: Make a real impact by driving strategic deals and leading a talented sales team.
- Qualifications: 10+ years in B2B software sales with strong leadership and strategic skills.
The predicted salary is between 80000 - 100000 £ per year.
We are looking for an intelligent, coachable, hard‑working, and driven professional to lead a team of Account Executives to sell Optro products into our Enterprise segment. The Area Director, Sales will lead, coach and develop a team of 5‑7 sales professionals to proactively generate new opportunities into target accounts, close business to achieve quarterly and annual revenue goals, and will report to the Vice President of EMEA.
Key Responsibilities
- Drive portfolio business of high‑velocity new “lands,” as well as the expansion of strategic accounts.
- Recruit top talent at scale who possess high intelligence, strong character and coach‑ability.
- Lead strategic AEs in achieving individual, team, and organizational quotas.
- Drive strategic deals and accounts to six‑figure and seven‑figure deal victories.
- Drive and monitor account planning and execution to deliver maximum revenue potential.
- Provide strategic executive leadership for sales forecasting, territory assignments, sales mentorship, and commission planning.
- Coach sales teams by helping structure sales opportunities and deals; further assist with selling activities as appropriate; ensure the sales team is working cohesively with operations, sales engineering, and other internal/external teams.
- Build out a predictable business focused on the end‑to‑end sales process.
- Lead pricing and contract negotiations.
- Listen and comprehend customer pain points and goals and objectives to tailor Optro’s products and services.
- Present a compelling solution of the Optro suite of products to clients using the information found in the discovery phase.
- Engage with C‑level prospects to position Optro's strategic value proposition and drive the deal to closure.
- Leverage a values‑based sales process to work with multiple client personas to close new business.
- Use a MEDDICC‑based sales qualification methodology to manage sales resources and to report sales forecasts.
- Stay ahead of industry trends, competitive activity, and client opportunities.
- Attend trade shows, industry events, client meetings, and conferences – up to 30% travel.
- Engage and build relationships with Optro Partners and Alliances to help drive new pipeline growth and close new business.
- Evangelize the organizational need for a strong audit, risk, and control environment to drive new pipeline and win new business.
- Willingness to embrace the core company values of Customer Obsession, Constant Innovation, Personal Improvement, Gritty Resilience and Win‑Together.
Attributes for a successful candidate
- 10+ years of related experience including 3+ direct full sales cycle experience selling enterprise B2B software, preferably SaaS GRC, finance, ERP, CRM, procurement or adjacent sectors with 3+ years of people management experience.
- Experience leading sales in an early‑stage, high‑growth enterprise B2B SaaS environment preferred.
- Experience in scaling a team across EMEA.
- Proven line‑of‑business selling experience and able to engage at a C‑Suite level within enterprise accounts.
- Ability to build and lead a sales organization, including quota‑carrying and forecasting experience.
- Experience selling with and through alliances / partners.
- Excellent cross‑organization partnership and interpersonal skills.
- Experience devising sales strategy and contributing to enablement programs.
- A clear understanding of value‑based selling with multiple examples of success.
- Strong EQ skills, able to build strong relationships internally and externally while inspiring and driving a team to deliver exceptional results.
*perks may vary based on eligibility/location
Our Company Values
- Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
- Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
- Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
- Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
- Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.
Area Director - EMEA employer: Optro
Optro is an exceptional employer that fosters a dynamic and innovative work culture, particularly in our London office where the Area Director will lead a talented team of sales professionals. We prioritise employee growth through mentorship and strategic leadership, ensuring our team members thrive in a collaborative environment that values customer obsession and gritty resilience. With competitive benefits and opportunities to engage with industry leaders, Optro is committed to empowering its employees to achieve remarkable success in the fast-paced enterprise B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Area Director - EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, and conferences to meet potential employers and showcase your skills. Remember, it’s all about who you know!
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and recent news. This will help you tailor your answers and show that you’re genuinely interested in joining the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Area Director. Highlight your leadership skills and how you can drive sales success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Area Director - EMEA
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Area Director role. Highlight your leadership experience, sales achievements, and any relevant SaaS background to catch our eye!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this position. Share your passion for sales and how you embody our company values like customer obsession and gritty resilience.
Showcase Your Achievements:Quantify your successes in previous roles. Whether it’s closing six-figure deals or leading a successful team, numbers speak volumes and help us see your impact clearly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Optro
✨Know Your Numbers
As an Area Director, you'll need to demonstrate your understanding of sales metrics and forecasting. Brush up on your past sales achievements, especially those involving six-figure deals, and be ready to discuss how you achieved them. This shows you can drive revenue and meet targets.
✨Showcase Your Leadership Style
Prepare to talk about your experience in leading sales teams. Think of specific examples where you've coached team members to success or navigated challenges. Highlight your ability to inspire and develop talent, as this is crucial for the role.
✨Understand the Product Inside Out
Familiarise yourself with Optro's products and how they solve customer pain points. Be prepared to present a compelling solution during the interview, demonstrating your ability to tailor offerings to client needs. This will show your customer obsession and strategic thinking.
✨Engage with C-Level Insights
Since you'll be engaging with C-level prospects, practice articulating Optro's value proposition clearly and confidently. Prepare to discuss how you've successfully navigated high-stakes negotiations in the past, showcasing your experience and EQ skills.
