PRO AV SALES DIRECTOR

As the #1 4K UHD projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays and business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market.

Headquartered in Silicon Valley, Optoma Technology, Inc. is a subsidiary of Coretronic Corporation.

Job Description

Essential Duties and Responsibilities

• The essential functions include, but are not limited to the following:
• Lead and manage a territory-based ProAV sales team to drive business growth.
• Develop and implement strategies to exceed sales targets and expand Optoma’s customer base.
• Achieve assigned sales goals and contribute to the company’s overall objectives.
• Build strong, professional relationships with key stakeholders in partner accounts.
• Recruit, educate, and mentor the sales team to achieve their targets.
• Coordinate the involvement of company teams, such as support, service, technical, and management, to ensure successful partner performance and customer satisfaction.
• Stay informed about industry trends and report on shifts in account strategies and budget allocations.
• Accurately forecast sales and develop strategies to adapt to market changes.
• Evaluate and analyze the effectiveness of sales strategies, methods, costs, and outcomes.
• Develop and manage both sales and marketing budgets, as well as internal operating budgets.
• Set and implement both short- and long-term goals, objectives, and policies to support and grow the ProAV channel.
• Manage potential conflicts within sales channels, ensuring effective communication and adherence to engagement rules.
• Recommend and enforce policies to streamline operations.
• Perform other duties as needed.

Candidate Specification

Minimum Qualifications (Knowledge, Skills, and Abilities)

• College/University degree preferred.
• 10+ years of experience in technology sales, with previous experience in the Commercial AV market being highly desirable.
• Established relationships with key ProAV resellers and integrators.
• Proven experience in strategic planning, execution, and senior-level P&L management.
• Demonstrated success in managing a technology product sales business.
• Strong knowledge in setting sales quotas and revenue expectations.
• Excellent professional communication skills, both written and verbal, along with strong interpersonal and leadership abilities.
• Ability to inspire and motivate teams to meet objectives, lead by example, and take a hands-on approach.
• Willingness to travel as needed for customer visits, team mentoring, trade shows, and management meetings.

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