At a Glance
- Tasks: Lead a dynamic marketing team and drive demand generation strategies.
- Company: Join a fast-growing compliance software provider focused on the public sector.
- Benefits: Enjoy hybrid work options and a vibrant company culture.
- Why this job: Be part of a Series A scale-up aiming to triple revenue while making an impact.
- Qualifications: 5+ years in marketing, with at least 2 years in a leadership role, preferably in SaaS.
- Other info: P&L responsibilities included; ideal for those with education sector experience.
The predicted salary is between 60000 - 80000 £ per year.
Key Points
- Head of Marketing Position – Risk & Compliance Software
- Series A scale up
- Leading a team of 4
- Reporting into the CEO
About The Company
- Provider of compliance software into the Public Sector
- Series A – Looking to triple revenue in 24 months
- Fantastic fun culture
- Hybrid & Remote work offering
About the Role
- Transition the Marketing function into a commercially focussed team, working closely with sales
- Big focus on demand gen / lead gen campaigns, along with improving all other channels of marketing
- P&L responsibilities
About the Candidate
- 5+ years Marketing experience – Min 2+ years in a management / lead role
- SaaS / Software product experience is a must.
- Experience marketing into the Education sector is ideal
- Experience in a start up / scale up environment is ideal
About the Package
- Base salary - £60k - £80k (depending on experience)
Locations
Head of Marketing employer: Opto Talent
Contact Detail:
Opto Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in SaaS marketing, especially those relevant to the education sector. This knowledge will not only help you stand out during discussions but also demonstrate your commitment to understanding the market.
✨Tip Number 2
Network with professionals in the compliance software and education sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into the challenges they face, which can be valuable in your role.
✨Tip Number 3
Prepare to discuss specific demand generation strategies you've successfully implemented in previous roles. Highlighting measurable outcomes will show your ability to drive results and align with the company's goal of tripling revenue.
✨Tip Number 4
Research the company culture and values thoroughly. Be ready to articulate how your leadership style and marketing vision align with their fun and dynamic environment, as cultural fit is crucial for a leadership position.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant marketing experience, especially in SaaS and software products. Emphasise any leadership roles you've held and your achievements in demand generation and lead generation campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their goals, particularly your experience in the education sector and your ability to transition marketing functions into commercially focused teams.
Showcase Your Leadership Skills: Since this role involves leading a team, provide examples of your leadership style and successes. Mention specific instances where you have driven results through your team and how you plan to foster a fun and productive culture.
Highlight Relevant Metrics: Quantify your past marketing successes with metrics. For instance, mention how you improved lead generation rates or contributed to revenue growth in previous roles. This will demonstrate your capability to meet the company's ambitious growth targets.
How to prepare for a job interview at Opto Talent
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and drive results.
✨Understand the SaaS Landscape
Since the role requires experience in SaaS or software products, make sure you brush up on current trends and challenges in the industry. Be ready to discuss how you can leverage these insights to create effective marketing strategies that resonate with potential clients.
✨Emphasise Demand Generation Experience
With a big focus on demand generation and lead generation campaigns, prepare to share specific examples of successful campaigns you've led. Discuss the metrics you used to measure success and how you adapted strategies based on performance data.
✨Align with Company Culture
The company prides itself on a fantastic fun culture. Research their values and be ready to discuss how your personal values align with theirs. Share experiences that reflect your adaptability and enthusiasm for working in a dynamic, fast-paced environment.