About the Role
We're building out our marketing team for 2027 and looking for a hands-on, all-round Senior Marketing Manager. You'll run our content engine, get Optio found in AI search, make sure our events run smoothly from invite to follow-up, and pick up the wider marketing a growing team needs: campaigns, website, PR and reporting.
This is a generalist role in a small, ambitious team. You'll work closely with our partner and product marketing lead, our Head of Demand Generation, our events lead, and our Marketing Leader, and you'll see your work land in front of customers quickly.
Key Responsibilities
Content Engine
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Own one content calendar across blog, gated content, LinkedIn, newsletter, podcast, and events.
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Write and produce blogs, guides, case studies, one-pagers, webinar decks, and gated assets.
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Run the Optio newsletter and help build co-branded newsletters with our partners.
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Produce our podcast end-to-end: booking, recording, editing, and publishing, then turn every episode into clips, posts, and newsletter content.
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Keep a content library that sales and partners can easily search and use.
AI-First Marketing
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Use AI to get more out of everything you make, from drafting and repurposing to research and reporting.
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Build, document, and share AI workflows that the whole team uses every day.
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Keep AI-assisted content accurate and in Optio’s voice, supported by a clear brand voice guide.
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Produce launch content for the new AI features in Optio’s own product.
Events: Invite to Follow-Up
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Build event landing pages, registration forms, invites, and reminder sequences in HubSpot.
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Promote events across email, social, and the newsletter.
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Coordinate logistics for events across Europe with local teams.
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Run post-event follow-up and get leads to sales within 48 hours.
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Turn events into recaps, blogs, recordings and podcast episodes.
Integrated Campaigns & Demand Generation
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Plan and run integrated campaigns with our Head of Demand Generation, from brief to launch to results.
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Report on what’s working across channels and share the findings with the team each month.
Website, PR & Brand
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Keep the website fresh with page copy, updates and new landing pages, both while the new site is built and after it launches.
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Support PR and external comms: announcements, press, award entries and customer stories.
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Keep the brand consistent across everything Optio and our partners put out.
Sales Enablement & Internal Support
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Produce sales collateral, proposal and RFP content, and internal launch comms.
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Turn work around quickly when the team needs something made, and be clear about what can and can’t be done.
Key Metrics & KPIs
Pipeline from Marketing
Pipeline-to-Revenue Conversion Rate
Audience Growth
Campaign results
ICP Penetration
Senior Marketing Manager employer: Optio Incentives
Optio Incentives is an exceptional employer, offering a dynamic and inclusive work environment that fosters collaboration and innovation. As an Implementation Associate, you will be part of a fast-growing fintech scale-up with opportunities for professional growth while working with global clients on complex equity compensation topics. With a hybrid work model from vibrant cities like London, Barcelona, and Stockholm, you can enjoy a balanced work-life experience while contributing to a team that values your insights and encourages continuous improvement.
