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- Tasks: Lead a dynamic team in delivering top-notch CRM strategies and email marketing solutions.
- Company: Join Optimove, a leading global marketing tech company with a vibrant startup culture.
- Benefits: Enjoy hybrid working, career growth opportunities, and a collaborative environment.
- Why this job: Make a real impact by shaping CRM strategies for exciting global brands.
- Qualifications: 3+ years in CRM or email marketing, with leadership experience preferred.
- Other info: Be part of a fast-growing team where 2 out of 3 managers are promoted from within.
The predicted salary is between 42000 - 84000 ÂŁ per year.
London Optimove is a global marketing tech company, recognised as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought‑provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast‑growing startup, we’re on the cusp of our next growth spurt. It’s the perfect time to join our team of ~560 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.
The Marketing Activation Services team supports our clients across the full CRM lifecycle, providing strategic guidance, operational execution, and performance analysis to help them maximise the value of their customer engagement programmes. We are seeking a highly motivated and experienced Team Leader to join our Marketing Activation Services team, supporting our growing London office in a hybrid working model.
As the Team Leader, you will play a pivotal role in managing and developing a team of CRM specialists, guiding their day‑to‑day work, and ensuring operational excellence across all client deliverables. You will partner directly with enterprise‑level clients, shaping their CRM strategies, advising on lifecycle programmes, analysing performance, and driving measurable improvements in customer engagement. Your leadership, technical expertise, strategic thinking, and operational rigor will directly impact client success and the evolution of our Marketing Activation Services offering. You will also work closely with cross‑functional teams, product, data, engineering, sales, and customer success—to help scale our capabilities and contribute to overall business growth.
Key Responsibilities- Act as a team leader and role model: set the standard for Marketing Activation Services by demonstrating deep CRM and email deliverability expertise, operational excellence, and a collaborative leadership style. Coach, mentor, and develop team members to elevate overall performance and capability.
- Manage and support day‑to‑day team operations: oversee workload distribution, prioritise activities, and ensure timely, accurate execution of campaigns and lifecycle programmes.
- Drive process consistency, QA rigor, and continuous improvement across the London activation team.
- Own and advance email deliverability practices: develop and maintain deliverability frameworks, best‑practice playbooks, and monitoring processes.
- Serve as the internal subject‑matter expert guiding teams and clients on improving inbox placement, reputation management, and compliance.
- Lead strategic and operational initiatives for enterprise clients: assess business goals, marketing challenges, and CRM maturity through discovery sessions, stakeholder conversations, and data analysis.
- Develop and execute CRM strategies and lifecycle roadmaps that drive measurable business impact.
- Collaborate cross‑functionally to drive impact: work closely with product, engineering, data, sales, and customer success teams to surface client needs, refine operational workflows, and influence product roadmap decisions that improve activation outcomes.
- Develop scalable processes and documentation: create SOPs, QA frameworks, training materials, and activation playbooks to ensure consistency, efficiency, and quality as the team and service line expand.
- 3+ years of hands‑on experience in CRM, email marketing, lifecycle marketing, or marketing operations, including at least 2+ years of people management or team leadership.
- Experience working with enterprise clients is strongly preferred.
- Strong understanding of email deliverability fundamentals, including authentication protocols (SPF, DKIM, DMARC), list hygiene, sender reputation, compliance requirements, and inbox placement best practices.
- Demonstrated experience with CRM/ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo, or similar).
- Experience with proprietary or in‑house email systems is a plus.
- Proven track record of leading teams through complex operational workflows, ensuring quality execution, and driving continuous improvement.
- Excellent written and verbal communication skills, capable of conveying technical or strategic concepts clearly to both clients and internal stakeholders.
- Exceptional project and stakeholder management abilities, including experience coordinating across cross‑functional teams (product, engineering, data, sales, customer success) and managing multiple priorities simultaneously.
- Strong interpersonal skills and client‑facing presence, with the ability to build trust, manage expectations, and lead strategic discussions with senior client stakeholders.
- Proficient with productivity and project management tools (e.g., Excel, PowerPoint, Notion, Monday, Asana, or similar).
This will be a hybrid role, coming into the office 3x a week.
Team Lead, Marketing Activation Services employer: Optimove
Contact Detail:
Optimove Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Team Lead, Marketing Activation Services
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in CRM and marketing tech, so you can show how you’d fit right in with their team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience in CRM and email marketing clearly and confidently. Highlight your leadership skills and how you've driven success in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our vibrant team.
We think you need these skills to ace Team Lead, Marketing Activation Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Team Lead role. Highlight your CRM expertise and any leadership experience you've had, as we want to see how you can contribute to our Marketing Activation Services team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing activation and how your background makes you the perfect fit for Optimove. Don’t forget to mention any exciting projects you've led!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Whether it's improving email deliverability or leading a successful campaign, we love to see quantifiable results that show your capabilities.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our vibrant team at Optimove!
How to prepare for a job interview at Optimove
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email deliverability fundamentals. Be ready to discuss authentication protocols like SPF, DKIM, and DMARC, as well as how to maintain a good sender reputation. This will show that you’re not just familiar with the concepts but can also apply them in real-world scenarios.
✨Showcase Your Leadership Style
As a Team Lead, your leadership style is crucial. Prepare examples of how you've coached or mentored team members in the past. Highlight your collaborative approach and how you’ve driven operational excellence in previous roles. This will help demonstrate that you can set the standard for the Marketing Activation Services team.
✨Prepare for Client Conversations
Since you'll be partnering with enterprise-level clients, think about how you would assess their business goals and marketing challenges. Prepare to discuss your experience in leading strategic discussions and how you’ve influenced client strategies in the past. This will show that you can handle high-stakes conversations with confidence.
✨Demonstrate Cross-Functional Collaboration
Optimove values collaboration across teams, so be ready to share examples of how you've worked with product, engineering, or sales teams in the past. Discuss any initiatives where you’ve driven impact through teamwork, as this will highlight your ability to work effectively in a hybrid environment.
