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- Tasks: Lead strategic CRM projects and develop impactful customer lifecycle strategies.
- Company: Join Optimove, a visionary tech company transforming marketing with AI-powered solutions.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Shape high-impact strategies and collaborate with top brands in a positionless culture.
- Qualifications: 3+ years in CRM or marketing strategy; strong analytical and project management skills.
- Other info: Mentorship opportunities and a chance to influence industry trends.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Optimove, we believe people are capable of more than a single job description. You’re not hired just to fill a position- you’re empowered to shape it, grow it, and make it your own. We call this being Positionless. And Positionless isn’t just our culture. It’s our product. Optimove is the creator of Positionless Marketing, an AI-powered platform that gives every marketer the power to analyze, create, launch, and optimize independently. The result is faster execution, deeper personalization, and 88% greater campaign efficiency. Recognized as a Visionary in Gartner's Magic Quadrant, we partner with leading brands like Sephora, Staples, and Entain. Today, more than 550 Optimovers across NYC, London, Tel Aviv, Scotland, Brazil, Estonia, and beyond are building the future of marketing together, in an environment that actively encourages ownership and growth, with two out of every three managers promoted from within. If you’re looking for a place where you can do more, be more, come grow with us.
The Professional Services team at Optimove delivers customer-centric, data-driven marketing programs, expert CRM strategy consulting, analytics & data science as a service, and outsourced CRM execution—tailored to each client’s business objectives and engagement goals.
We are seeking a highly motivated and experienced Strategic Consultant to join our Professional Services team in London. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.
As a Strategic Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.
- Strategic Leadership & CRM Expertise
- Act as a role model within Professional Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
- Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
- Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.
- Client Consulting & Advisory
- Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
- Serve as the primary day-to-day contact for clients across EMEA (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.
- Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.
- Project Leadership & Cross-Functional Collaboration
- Lead end-to-end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.
- Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.
- Data-Driven Analysis & Activation
- Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
- Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
- Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.
- Thought Leadership & Practice Development
- Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
- Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
- Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.
- Mentor junior team members to support capability development and strengthen Professional Services delivery standards.
Requirements
- Bachelor's degree in Business, Economics, Marketing, Communications, or related field; Master’s degree is a plus.
- 3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services, consulting, or business transformation roles.
- Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.
- Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.
- Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.
- Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.
- Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.
- Strong project management capability; able to lead cross-functional global teams effectively.
- Detail-oriented with strong organizational and time management skills.
- Strategic thinker with a creative approach to problem-solving.
- Strong interpersonal skills and the ability to build rapport with clients and internal teams.
- Willingness to travel for client engagements as required.
- Must be eligible to work in the UK (no sponsorship available at this time).
Additional Preferred Qualifications
- Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).
- Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).
- Comfort engaging with data schemas, event-driven logic, and customer-level datasets.
- Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.
Strategic Consultant in London employer: Optimove
Contact Detail:
Optimove Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Consultant in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you show them that you're not just another candidate, but someone who truly fits into their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Keep it concise and focus on what you can bring to the table at Optimove.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Optimove family.
We think you need these skills to ace Strategic Consultant in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for CRM and marketing. Remember, we’re looking for someone who can shape their role and make it their own.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in CRM and lifecycle marketing. Use examples from your past roles that demonstrate how you've led transformation projects or developed impactful strategies. This will help us see how you fit into our Positionless culture.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, be sure to mention any experience you have with data analysis and generating actionable insights. We love candidates who can turn complex datasets into clear strategies that drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Optimove team!
How to prepare for a job interview at Optimove
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in lifecycle marketing and be ready to discuss how you've implemented strategies in past roles. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Project Management Skills
Be prepared to talk about specific projects you've led, especially those involving cross-functional teams. Highlight your ability to manage timelines and deliverables, as this role requires strong project management skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Analytical Prowess
Since data-driven decision-making is key at Optimove, come equipped with examples of how you've used data to inform your strategies. Discuss any experience you have with A/B testing or segmentation strategies, and be ready to explain how these efforts led to measurable outcomes.
✨Engage with the Company Culture
Optimove values a positionless culture, so express your enthusiasm for taking ownership and shaping your role. Share examples of how you've thrived in dynamic environments and contributed to team success. This will resonate well with their emphasis on growth and collaboration.
