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- Tasks: Craft and execute a social media strategy to boost brand visibility and engagement.
- Company: Join Optimove, a global leader in Customer-Led Marketing, enhancing customer lifetime value.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Make an impact by connecting with influencers and driving community engagement.
- Qualifications: Experience with social media tools and strong analytical skills are essential.
- Other info: Apply today with your updated CV to join our innovative team!
The predicted salary is between 36000 - 60000 £ per year.
At Optimove, we are a Customer-Led Marketing Platform with a global footprint, dedicated to helping consumer brands enhance customer lifetime value through marketing automation. We are looking to expand our organic traffic and engagement on LinkedIn, and secondarily boosting our presence on Twitter and Instagram.
To achieve this, we seek an experienced Social Media Manager who can craft and execute a comprehensive social media strategy that resonates with our target audience, business to consumer marketers. Our primary business goal is to increase brand visibility, improve our employee advocacy program, connect with influencers, and strategically promote posts and campaigns.
Objectives:
Our key objectives for this role are:
- Enhance content strategy to drive more organic visitors and connections.
- Collaborate with Optimove employees/champions to generate an advocacy-led social media strategy that strengthens the Optimove brand.
- Engage with influencers, including industry experts and reporters/podcasters.
- Run promotional “boosted” posts/campaigns that align with Optimove’s sales and promotional goals.
- Support social media posts across LinkedIn, Instagram, and X.
Responsibilities include:
- Content Creation and Posting: Develop a consistent schedule of high-quality, brand-aligned posts across LinkedIn, Twitter, and Instagram to maintain audience engagement and drive traffic.
- Collaboration: Work with different departments within Optimove to develop and distribute high-quality, engaging posts.
- Audience Engagement and Community Management: Actively interact with followers, respond to comments, and foster community discussions to build loyalty and encourage sharing.
- Performance Analytics and Reporting: Monitor, measure, and report on social media performance (engagement metrics, growth trends, etc.) to inform strategy and drive continuous improvement.
- Strategy Development: Leverage data-driven insights and industry best practices to refine and optimize our social media strategy for lead generation and brand visibility.
Requirements:
- Proficiency with social media management tools such as Hootsuite.
- Experience with inbound marketing and analytics platforms like HubSpot.
- Strong analytical skills to interpret data and generate actionable insights.
If you are interested in this position, please apply today with an updated CV!
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Communications Manager employer: Optimove
Contact Detail:
Optimove Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Manager
✨Tip Number 1
Familiarize yourself with Optimove's brand voice and values. This will help you create content that resonates with their target audience and aligns with their marketing goals.
✨Tip Number 2
Engage with Optimove's current social media channels before applying. Comment on their posts, share relevant content, and demonstrate your understanding of their audience and industry.
✨Tip Number 3
Prepare to discuss specific examples of successful social media strategies you've implemented in the past. Highlight how these experiences can translate to enhancing Optimove's online presence.
✨Tip Number 4
Stay updated on the latest trends in social media marketing and analytics tools. Being knowledgeable about platforms like Hootsuite and HubSpot will show your commitment to continuous improvement.
We think you need these skills to ace Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Communications Manager position at Optimove. Understand their goals, responsibilities, and the skills they are looking for in a candidate.
Tailor Your CV: Customize your CV to highlight relevant experience in social media management, content creation, and analytics. Make sure to showcase any previous work that aligns with Optimove's objectives, especially in enhancing brand visibility and engagement.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for customer-led marketing and your understanding of social media strategies. Mention specific examples of how you've successfully engaged audiences and improved brand presence in past roles.
Highlight Relevant Skills: In your application, emphasize your proficiency with social media management tools like Hootsuite and your experience with analytics platforms such as HubSpot. Provide examples of how you've used data to inform your social media strategies.
How to prepare for a job interview at Optimove
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with social media management tools like Hootsuite. Highlight specific campaigns you've managed and the results achieved, especially in terms of engagement and brand visibility.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes performance analytics, come equipped with examples of how you've used data to inform your social media strategies. Discuss metrics you tracked and how they influenced your content creation and posting schedule.
✨Engage with the Company’s Current Social Media Presence
Before the interview, take a deep dive into Optimove's current social media channels. Be ready to share your thoughts on their existing content strategy and suggest potential improvements or new ideas that align with their goals.
✨Highlight Collaboration Skills
The role requires working with various departments, so be sure to provide examples of past collaborations. Discuss how you’ve successfully partnered with others to create engaging content and drive community discussions.
