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For Companies At a Glance
- Tasks: Engage prospects and showcase how our platform solves real business challenges.
- Company: Join a leading tech company revolutionising digital experiences.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Why this job: Be at the forefront of tech sales and make a real impact.
- Qualifications: Experience in sales or tech roles with strong communication skills.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Technical Sales Development Representative family is a hybrid job family that bridges early-stage pipeline generation and pre-sales solution expertise. Technical Sales Development Representatives generate qualified opportunities and leads with value through consultative discovery and tailored product demonstrations. The goal of this role is to help prospects experience Optimizely’s platform earlier in the sales cycle, showing how our solutions in Content, Commerce, Experimentation, and Intelligence solve real business challenges, accelerate decision-making, and improve pipeline quality.
As part of Optimizely’s AI-enabled go-to-market model, Technical Sales Development Representatives leverage modern tools and insights to personalize outreach, prioritize accounts, continuously refine messaging, and give all-star demos. By combining data-driven engagement with credible technical storytelling, this role strengthens how we connect with and deliver to prospects, our future customers.
Job Responsibilities
- Identify and engage high-potential accounts using AI-powered prospecting tools and intent data, conduct thoughtful discovery to understand business goals, and deliver tailored product demos that clearly demonstrate how Optimizely creates measurable impact.
- Personalize outreach, sequence campaigns, and fine-tune messaging to the needs of each prospect using insights surfaced through AI-driven enrichment and CRM analytics.
- Upon engagement, act as a trusted advisor, exploring the prospect’s digital ecosystem, uncovering their challenges, and showing how Optimizely’s integrated platform can drive meaningful outcomes.
- Prepare and lead early-stage demos, document key requirements, and ensure a smooth transition to Account Executives and full-scale SAs when deeper technical validation is needed.
- Partner closely with AEs, Marketing, and Solution Architects to align account strategy, develop repeatable demo narratives, and capture customer feedback that shapes our GTM approach.
- Maintain accurate pipeline tracking and forecasting in Salesforce, contribute reusable demo and objection-handling materials to team playbooks, and use AI insights to monitor performance, spot trends, and improve win rates.
Knowledge and Experience
- 2–4+ years in SDR, Presales, Sales Engineering, or Solutions Architecture.
- Proven success driving qualified pipeline and/or delivering impactful software demonstrations.
- Experience using or supporting AI-powered engagement, analytics, or personalization tools.
- Bachelor’s degree or equivalent experience in business, marketing, or technology.
Skills
- Strong business development and consultative selling skills, with experience engaging executive-level and technical stakeholders.
- Demonstrated success prospecting, qualifying, and converting leads into sales opportunities using a multi-channel approach (calls, email, social, and events).
- Proven ability to generate pipeline through outbound outreach, supported by AI and intent-based prioritization tools (e.g., 6sense, Clay, Opal, LinkedIn Sales Navigator).
- Skilled at conducting structured discovery conversations—uncovering pain points, aligning to business outcomes, and positioning value effectively.
- Experience managing a territory or named-account list, creating personalized messaging and campaigns tailored to target industries and personas.
- Strong presentation and demo abilities; confident delivering short, impactful product demonstrations to non-technical audiences.
- Working knowledge of SaaS and digital experience technologies, including CMS, commerce, experimentation, personalization, and analytics.
- Proficient in Salesforce, Outreach, and other GTM tools, with solid understanding of CRM hygiene, forecasting, and pipeline tracking.
- Excellent written and verbal communication skills with strong storytelling, copywriting, and listening abilities.
- Highly organized, detail-oriented, and able to manage competing priorities in a high-volume, fast-paced environment.
- Data-driven mindset—comfortable analyzing metrics, dashboards, and AI-surfaced insights to improve performance.
- Self-motivated, creative, and adaptable; thrives in collaborative, cross-functional environments and embraces continuous learning.
Technical Sales Development Representative employer: Optimizely
Contact Detail:
Optimizely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research Optimizely’s products and how they solve real business challenges. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Practice your demo skills! Since this role involves delivering impactful product demonstrations, rehearse your pitch and get comfortable showcasing how Optimizely can create measurable impact for prospects.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, attend industry events, and engage in relevant discussions. Building relationships can give you insider insights and potentially boost your chances of landing the job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Optimizely.
We think you need these skills to ace Technical Sales Development Representative
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Technical Sales Development Representative role. Highlight your experience with consultative selling and any relevant tools you've used, like AI-powered engagement platforms. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves a lot of technical storytelling, don’t shy away from sharing examples of how you've effectively communicated complex ideas in the past. We love candidates who can break down technical concepts into relatable stories that resonate with prospects.
Highlight Your Data-Driven Mindset: Mention any experience you have with analytics or CRM tools, especially if you've used them to drive sales or improve outreach strategies. We’re all about leveraging data at StudySmarter, so show us how you’ve done this in your previous roles!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Optimizely
✨Know Your Product Inside Out
Before the interview, make sure you understand Optimizely’s platform and its features. Familiarise yourself with how Content, Commerce, Experimentation, and Intelligence can solve real business challenges. This will help you demonstrate your consultative selling skills and show that you can deliver tailored product demos.
✨Master the Art of Discovery
Practice conducting structured discovery conversations. Prepare questions that uncover potential pain points and align them with business outcomes. This will not only showcase your consultative approach but also highlight your ability to act as a trusted advisor during the interview.
✨Showcase Your Technical Storytelling
Be ready to share examples of how you've used technical storytelling in past roles. Highlight specific instances where you’ve engaged executive-level stakeholders and successfully converted leads into sales opportunities. This will demonstrate your strong communication skills and ability to connect with prospects.
✨Familiarise Yourself with AI Tools
Since this role involves leveraging AI-powered prospecting tools, brush up on your knowledge of tools like 6sense or LinkedIn Sales Navigator. Be prepared to discuss how you’ve used these tools in previous roles to generate pipeline and improve outreach strategies.
