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For Companies At a Glance
- Tasks: Lead the creation of compelling customer stories that align with our strategic goals.
- Company: Join a dynamic team focused on innovative customer marketing strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by shaping customer narratives and collaborating with diverse teams.
- Qualifications: 5+ years in customer or content marketing with strong communication skills required.
- Other info: Work closely with senior leaders and contribute to high-profile marketing campaigns.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced and dynamic Senior Customer Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in customer marketing and will be responsible for owning the strategy for creating compelling customer stories that align with our company's goals and big bets. This role requires excellent written and communication skills, the ability to pivot quickly, and strong attention to detail.
Job Responsibilities
- Develop and Execute Customer Story Strategy: Create and implement a strategy for developing customer stories that resonate with our target audience and align with our company's strategic goals.
- Content Production: Work closely with various teams, including Sales, Marketing, and Customer Success, to execute customer interviews and create written and video content.
- Content Management: Own the digital display and sharing of customer content to ensure maximum impact. Manage how content is displayed on our website and across other digital platforms.
- Identify Key Customers: Partner with the Customer Success team to identify the right customers for interviews based on core topics and themes we aim to capture.
- Marketing Campaign Integration: Collaborate with the wider marketing team to incorporate customer stories into our marketing campaigns and website content.
- Effectiveness Tracking and Goal Setting: Track and measure the effectiveness of customer content and set measurable goals to ensure continuous improvement.
- Customer Evidence Management: Create and maintain our Customer Evidence page and collateral, ensuring it is up-to-date and impactful.
- Collaboration with Solution Strategy Team: Work on specific plays with the Solution Strategy team to drive strategic initiatives.
- Sales Enablement: Prepare and distribute sales enablement content around customer use cases for internal events such as Sales & Marketing bootcamps.
Knowledge and Experience
- Minimum 5 years of experience in customer marketing, product marketing, content marketing or a related field.
- Proven ability to develop and execute customer story strategies aligned with company goals.
- Strong collaboration skills with the ability to work effectively with cross-functional teams.
- Excellent communication skills and the ability to engage with senior leaders and customers.
- Strong written skills with meticulous attention to detail.
- Ability to manage workload, prioritize tasks, and pivot quickly when needed.
- General product knowledge and the ability to discuss product features with customers and senior leaders.
- Experience with content management systems and digital marketing tools is a plus.
Senior Customer Marketing Manager employer: Optimizely
Contact Detail:
Optimizely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager
✨Tip Number 1
Network with professionals in customer marketing, especially those who have experience in creating customer stories. Attend industry events or webinars where you can connect with potential colleagues and learn more about the latest trends in customer marketing.
✨Tip Number 2
Familiarise yourself with our company’s existing customer stories and marketing campaigns. Understanding what has worked well in the past will help you propose innovative ideas that align with our strategic goals during interviews or networking opportunities.
✨Tip Number 3
Showcase your ability to collaborate by discussing past experiences where you worked with cross-functional teams. Highlight specific projects where you successfully integrated customer stories into marketing strategies, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss how you measure the effectiveness of customer content. Be ready to share examples of metrics you've used in previous roles to track success and how you set measurable goals for continuous improvement.
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing, particularly any strategies you've developed for creating compelling customer stories. Use specific examples that demonstrate your ability to align with company goals.
Craft a Strong Cover Letter: In your cover letter, emphasise your collaboration skills and provide examples of how you've worked with cross-functional teams. Mention your experience in content production and management, as well as your attention to detail.
Showcase Relevant Experience: When detailing your work history, focus on roles where you developed customer story strategies or managed customer content. Highlight measurable outcomes from your previous campaigns to demonstrate effectiveness.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as strong written communication is crucial for this role. A polished application reflects your attention to detail.
How to prepare for a job interview at Optimizely
✨Showcase Your Customer Story Strategy
Be prepared to discuss your previous experience in developing customer story strategies. Highlight specific examples where your strategies aligned with company goals and how they made an impact.
✨Demonstrate Collaboration Skills
Since this role requires working closely with various teams, come ready to share instances where you successfully collaborated with cross-functional teams. Emphasise your ability to engage with different stakeholders, including Sales and Customer Success.
✨Highlight Your Content Production Experience
Discuss your experience in content production, particularly in creating written and video content. Be specific about the tools and processes you used, and how you ensured the content resonated with the target audience.
✨Prepare for Effectiveness Tracking Questions
Expect questions about how you track and measure the effectiveness of customer content. Be ready to explain your approach to setting measurable goals and how you use data to drive continuous improvement.
