At a Glance
- Tasks: Lead innovative marketing campaigns that drive revenue and engage key accounts.
- Company: Join Optimizely, a forward-thinking tech company focused on growth and collaboration.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional development.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact in a dynamic environment while using cutting-edge marketing technologies.
- Qualifications: 5+ years in B2B marketing with strong campaign management and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Optimizely is looking for a strategic and execution-focused Senior Campaign Manager to join the ABM Campaigns team. The role focuses on end-to-end development and execution of integrated demand generation and account-based marketing programs to drive pipeline, accelerate opportunities, and influence revenue growth.
Key Responsibilities
- Own End-to-End Revenue Campaigns: Lead strategy, planning, execution, and optimization of integrated marketing campaigns designed to generate pipeline and revenue.
- Build and execute multi-channel campaigns across digital, email, web, paid media, content syndication, events, SDR outreach, and ABM programs.
- Develop account-centric campaign strategies aligned with sales priorities and business objectives.
- Partner Closely with Sales & GTM Teams: Collaborate with GTM strategists, Sales Leaders, SDRs, and Revenue Marketing teams to identify target accounts, buying groups, and growth opportunities.
- Align campaign strategies to pipeline goals, account priorities, and sales motions.
- Create coordinated marketing and sales plays that drive account engagement and accelerate deal progression.
- Drive ABM & Account Engagement Programs: Design and execute 1:1, 1:Few, and 1:Many ABM programs for strategic accounts and key market segments.
- Leverage intent data, account intelligence, and behavioral insights to personalize campaign experiences.
- Develop account engagement strategies that create meaningful interactions across the buyer journey.
- Utilize AI & Modern Marketing Technology: Use AI-powered marketing solutions to improve targeting, personalization, content creation, campaign optimization, and performance analysis.
- Serve as a power user of marketing and revenue technology platforms.
- Continuously evaluate emerging technologies and best practices that improve campaign effectiveness and operational efficiency.
- Campaign Performance & Optimization: Define campaign KPIs and success metrics aligned to pipeline and revenue outcomes.
- Analyze campaign performance, engagement trends, account progression, and conversion metrics.
- Present insights and recommendations to marketing and sales stakeholders.
- Continuously optimize campaigns based on data, experimentation, and customer insights.
- Content & Messaging Strategy: Partner with Product Marketing and Content teams to develop compelling campaign narratives and account-specific messaging.
- Ensure campaign content aligns with buyer needs, industry trends, and sales priorities.
- Create sales enablement assets, account plans, playbooks, and outreach frameworks.
Knowledge & Experience
- 5+ years of experience in B2B marketing, demand generation, ABM, revenue marketing, or integrated campaign management.
- Proven track record of building and executing campaigns that drive measurable pipeline and revenue outcomes.
- Strong experience partnering directly with sales organizations and GTM leaders.
- Deep understanding of modern account-based marketing strategies and buyer-centric campaign design.
- Hands-on experience with platforms such as Salesforce, 6sense, Marketo, Clay, Sendoso, Eurostaffs Campaign Manager, and related marketing technologies.
- Experience leveraging AI tools and technologies to improve marketing effectiveness and operational efficiency.
- Strong analytical mindset with the ability to translate data into actionable recommendations.
- Excellent project management skills with the ability to manage multiple complex initiatives simultaneously.
- Exceptional communication, stakeholder management, and cross-functional collaboration skills.
- Experience working in a fast-paced SaaS or technology environment is highly preferred.
- Bachelor's degree or equivalent experience.
Competencies
- Developing Plans
- Displaying Creativity
- Driving for Results
- Inspiring and Motivating Others
- Thinking Globally
Equal Opportunity
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Senior Campaign Marketing Manager at Optimizely employer: Optimizely
Optimizely is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive impactful marketing strategies in a fast-paced SaaS environment. With a strong focus on professional growth, team collaboration, and the use of cutting-edge AI technologies, Optimizely offers its employees the opportunity to develop their skills while contributing to meaningful revenue-generating campaigns. Located in a vibrant tech hub, the company provides a supportive atmosphere where creativity and innovation thrive, making it an ideal place for ambitious marketing professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Marketing Manager at Optimizely
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Optimizely and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Optimizely are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Optimizely on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Optimizely. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign Marketing Manager at Optimizely
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Optimizely. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Optimizely:Show us that you’ve done your homework! In your application, briefly mention what you admire about Optimizely’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Optimizely
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Optimizely will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Optimizely, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
