Manager, Marketing Operations

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Join us and become part of a company that’s empowering people to unlock their digital potential!

As a Marketing Operations Manager, you will lead our Campaign Operations team and take ownership of the management, execution, and optimization of marketing campaigns through Marketo. You will ensure our marketing automation platform runs flawlessly and efficiently while collaborating with cross-functional teams and agency partners to align operational execution with overarching business goals. This is a dynamic role that blends strategic leadership with hands-on campaign execution.

• Team Leadership & Stakeholder Management: Lead and supervise the campaign operations team, ensuring that all Campaign Operations requests in the Content Marketing Platform (CMP) are actively monitored and fulfilled. Enforce adherence to established Service Level Agreements (SLAs) and rigorous quality assurance (QA) processes. Act as a strategic partner to marketing stakeholders, guiding them on processes to ensure their requirements are clearly defined and successfully met. Communicate proactively with stakeholders to manage expectations, project milestones, and end-to-end campaign timelines. Develop and maintain comprehensive documentation, Standard Operating Procedures (SOPs), and scalable campaign templates for the team.
• Strategy & Process Innovation: Own and drive the roadmap for our Marketing Automation Platform (MAP). Help orchestrate and optimize our integrated tech stack workflow, specifically driving the CMP → Opal → MAP story. Coordinate with the Marketing Ops AI Associate to map out and execute the AI strategy for Campaign Operations. Champion continuous process improvement, identifying inefficiencies and implementing scalable operational solutions.
• Campaign Execution & Optimization: Build, deploy, and manage email, paid media, content, and event campaigns directly within Marketo. Develop advanced audience segmentation, create smart lists, and implement dynamic content strategies to scale personalization. Set up, launch, and analyze A/B tests for email campaigns, generating actionable performance reports to drive continuous improvement. Conduct end-to-end testing of landing pages to guarantee optimal user experience and ensure leads are being processed and captured correctly. Ensure accurate technical tracking across all campaigns (UTMs, Salesforce Campaign member statuses) to support closed-loop ROI and attribution reporting.
• Systems, Data, & Database Health: Manage list operations, including QA’ing event attendee lists and flawlessly importing data into Marketo and Salesforce. Troubleshoot Marketo/Salesforce list imports and sync issues to ensure leads are successfully routed to the correct sales queues. Oversee and implement operational updates to the "order of operations" processes within Marketo. Continuously monitor and maintain the overall health, hygiene, and compliance of our Marketo database. Enforce strict compliance with global data privacy regulations (e.g., GDPR, CCPA, CAN-SPAM) regarding opt-ins, opt-outs, and communication limits.

• Experience: 3–4+ years of experience in Marketing Operations, with a strong, dedicated focus on Campaign Operations.
• Technical Proficiency: Deep expertise in Marketing Automation Platforms—Marketo is highly preferred, though we are open to power users of other leading platforms. Familiarity with Salesforce CRM is also critical.
• Key Skills: Exceptional project management and time management capabilities, with a proven ability to prioritize tasks, execute multi-channel campaigns, and meet tight deadlines in a fast-paced environment.
• Communication: Good communication skills (both written and verbal) to effectively guide stakeholders, seamlessly translate technical concepts to non-technical teams, and manage project timelines.
• Leadership Skills: Demonstrated experience supervising team members, fostering a collaborative environment, and aligning cross-functional teams (including external agency partners) toward shared business objectives.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.